We presented our research results at the second Internet Adria marketing conference – results collected in collaboration with the magazine Turizam info (‘Tourism Info’) – on the subject of using digital marketing and technologies in the hospitality industry.

“Create valuable, relevant and quality content which will attract visitors and turn them into your loyal followers!”

Employees in the tourism sector – i.e. those who promote their hotels, villas, camps and other attractive destinations on a daily basis – face numerous challenges in digital marketing. 

Each individual segment within the tourism industry needs to be specifically and uniquely addressed. This in turn affects both the approach in digital communication and the digital tools which need to be used.

Aside from analysing the benefits and perceptions toward the usage digital marketing, and other marketing tools, when advertising Croatian tourist offerings and destinations, our research looks at issues such as employment and predictions for the ongoing tourist season.

Take advantage of the benefits of digital marketing, and get ahead of what’s trending in any tourist season!