{"id":7952,"date":"2022-05-17T09:02:32","date_gmt":"2022-05-17T09:02:32","guid":{"rendered":"https:\/\/equestris.hr\/?p=7952"},"modified":"2023-01-18T23:07:27","modified_gmt":"2023-01-18T23:07:27","slug":"blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/","title":{"rendered":"[BLOG]  Top 8 trendova u komunikacijskoj industriji u 2022. godini"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7952\" class=\"elementor elementor-7952\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f753a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f753a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecee03\" data-id=\"9ecee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d20ea elementor-widget elementor-widget-heading\" data-id=\"a4d20ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">[BLOG] Top 8 trendova u komunikacijskoj industriji u 2022. godini<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3eb8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3eb8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c3f6e97\" data-id=\"c3f6e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2c0d1 elementor-widget elementor-widget-text-editor\" data-id=\"dd2c0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Iza svih nas su dvije godine iznimno izazovnog razdoblja pandemije, nakon kojega je odmah zapo\u010dela najve\u0107a me\u0111unarodna kriza nakon Drugog svjetskog rata. Osim tektonskog utjecaja na politi\u010dke i gospodarske trendove, bilo bi zanimljivo obratiti pozornost i na posljedice te trendove u komunikacijskoj industriji. <\/p><p>Kao i uvijek, izazovna razdoblja zahtijevaju fokus i kontinuiranu prilagodbu, ali otvaraju i nove mogu\u0107nosti. Izdvojili smo osam naglasaka za koje smatramo da su relevantni i za komunikacijsku industriju. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-34d2aff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34d2aff\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-91da5b1\" data-id=\"91da5b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87b2918 elementor-widget elementor-widget-spacer\" data-id=\"87b2918\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2c089 elementor-widget elementor-widget-text-editor\" data-id=\"6e2c089\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1. Daljnja fragmentacija publika<\/p><p>Ekspanzija kanala dru\u0161tvenih medija i nagla\u0161ena usmjerenost na kori\u0161tenje novih komunikacijskih tehnologija tijekom koronakrize dodatno je fragmentirala i diferencirala publike. Stoga je sve te\u017ee i te\u017ee kroz pojedina\u010dne kanale dizati svjesnost o temi ili brendu, ve\u0107 je nu\u017eno vrlo preciznim utvr\u0111ivanjem korisni\u010dkog putovanja kreirati medijski miks koji \u0107e dovesti do zadovoljavaju\u0107e frekvencije i dosega za ciljanu publiku.<\/p><p>2. Povratak \u017eivih doga\u0111aja, okupljanja i konferencija<\/p><p>Gotovo s odu\u0161evljenjem i euforijom do\u010dekan je povratak \u017eivih doga\u0111anja, okupljanja, konferencija, koncerata i sl. Intenzivno kori\u0161tenje video komunikacije tijekom koronakrize dovelo je do gladi za svim humanim interakcijama neverbalnog, verbalnog ili bilo kakvog drugog transakcijskog oblika. No, s povratkom \u017eivih doga\u0111aja vra\u0107a se i svijest o pove\u0107anim tro\u0161kovima njihove organizacije te se u hibridnom modelu organizacije doga\u0111aja (offline i online) tra\u017ei optimizacija tro\u0161ka i \u017eeljenih rezultata planiranih aktivnosti.<\/p><p>3. Pove\u0107anje tro\u0161ka konverzije te smanjenje povrata ulaganja<\/p><p>Fragmentiranje publike, zasi\u0107enost digitalnih kanala i dru\u0161tvenih mre\u017ea svim oblicima sadr\u017eaja te zamor publike odre\u0111enim formatima, kao i kontinuirane inovacije novih dru\u0161tvenih mre\u017ea u smislu algoritama i formata, doveli su do smanjenja potencijala konverzije sadr\u017eaja koji brendovi i kreatori sadr\u017eaja objavljuju. Potrebna su sve ve\u0107a ulaganja kako bi se postizala zadovoljavaju\u0107a stopa konverzija iz vala u val kampanja.<\/p><p>4. Utjecaj influencera<\/p><p>Inflacija broja influencera te diverzifikacije kvalitetnih kreatora sadr\u017eaja me\u0111u njima dovela je do zanimljive, ali o\u010dekivane situacije. Gotovo svatko \u017eeli biti influencer i misli da mo\u017ee biti influencer, a oni koji to stvarno jesu pru\u017eaju veliku dodatnu vrijednost brendu ili temi ili stavu koje zastupaju. Me\u0111utim, pred kreatorima sadr\u017eaja jo\u0161 je ve\u0107i izazov kontinuirane inovacije i visokokvalitetne produkcije sadr\u017eaja kako bi ostali relevantni.<\/p><p>5. Odnosi s medijima<\/p><p>Kontinuirano poslovno restrukturiranje u svim zna\u010dajnijim medijima u Hrvatskoj dovelo je do optimizacije njihovih resursa te broja novinara. Stoga mediji, kako bi obavljali svoju misiju, moraju biti iznimno pa\u017eljivi u izboru sadr\u017eaja koji prenose, a pritom nagla\u0161eno ovise o trendovima na tr\u017ei\u0161tu i prihodima koje mogu ostvariti. Zato je uz puno razumijevanje njihove realnosti potrebno kontinuirano graditi pristup novinarima gdje se nudi relevantan sadr\u017eaj, a s klijentima se razvija kultura realnih o\u010dekivanja o medijskom preno\u0161enju njihovih informacija.<\/p><p>6. Native medijski sadr\u017eaj<\/p><p>Upravo je gore spomenuto dovelo do sna\u017enog oslanjanja na pla\u0107ene native sadr\u017eaje koji, iako mogu biti vrlo kvalitetno formatirani i informativni, ne mogu nadomjestiti faktor kredibilnosti i kvalitete informacije kao \u0161to to mogu organski sadr\u017eaji. No, native medijski sadr\u017eaji izvor su prihoda za medije, a klijentima omogu\u0107uju preno\u0161enje \u017eeljenih informacija.<\/p><p>7. Snaga recenzija<\/p><p>Pove\u0107ana anga\u017eiranost i ovisnost o digitalnim komunikacijskim kanalima dovela je i do ve\u0107e relevantnosti recenzija i ocjena korisnika ili \u010ditatelja, jer je to u ve\u0107ini slu\u010dajeva i jedini kredibilni testimonial nekoga tko je uslugu osjetio ili koristio. Stoga, klijenti sve ve\u0107u pozornost posve\u0107uju i ovom segmentu prisutnosti u blizini korisnika ili potro\u0161a\u010da.<\/p><p>8. Autenti\u010dnost<\/p><p>U svim spomenutim izazovima dr\u017eimo kako je iznimno va\u017eno zadr\u017eati autenti\u010dnost u razvoju i komuniciranju sadr\u017eaja i stavova. Bilo kakav greenwashing ili oportuna zloraba dru\u0161tveno odgovornih pitanja vrlo brzo \u0107e se, u ovoj okolini, okrenuti protiv brenda i komunikatora. S druge strane, \u010dak i vidljiva nesavr\u0161enost, ali iskrenost i autenti\u010dnost u komunikaciji i pristupu mogu dovesti do isticanja u moru savr\u0161enih, namje\u0161tenih, neiskrenih i nejasnih poruka. Pritom, iznimno je va\u017eno pitati svoju ciljanu publiku \u0161to je relevantno za njihov um i njihovo srce te im na taj na\u010din i pristupiti.<\/p><p>U doba kada earned media pro\u017eivljava krizu javlja se velika prilika za agencije da poka\u017eu kreativnost i prilagodljivost u komunikacijskom pristupu. Najbolji put za to je informirana kreativnost, odnosno sloboda u izra\u017eavanju koje pru\u017eaju empirijski provjerene poruke. Kada je tr\u017ei\u0161te u krizi na povr\u0161inu izlazi sve \u0161to zaista funkcionira. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf8ad7 elementor-widget elementor-widget-heading\" data-id=\"0cf8ad7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CONTACT US!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0deb61 eael-gravity-form-button-custom elementor-widget elementor-widget-eael-gravity-form\" data-id=\"e0deb61\" data-element_type=\"widget\" data-widget_type=\"eael-gravity-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"eael-contact-form eael-gravity-form placeholder-hide eael-contact-form-align-left\">\n\t\t        <script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_1' >\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_1'  action='\/eng\/wp-json\/wp\/v2\/posts\/7952' data-formid='1' novalidate data-trp-original-action=\"\/eng\/wp-json\/wp\/v2\/posts\/7952\">\n                        <div class='gform-body gform_body'><ul id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_1_1\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_1'>First name:<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_1_1' type='text' value='' class='large'    placeholder='Ime' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_1_6\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_6'>Last name:<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_1_6' type='text' value='' class='large'    placeholder='Prezime' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_1_4\" class=\"gfield gfield--type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_4'>E-mail:<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_1_4' type='email' value='' class='large'   placeholder='E-mail' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_1_2\" class=\"gfield gfield--type-text field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_2'>Phone number:<\/label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_1_2' type='text' value='' class='large'    placeholder='Phone number'  aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_1_3\" class=\"gfield gfield--type-textarea gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_3'>Message:<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_3' id='input_1_3' class='textarea medium'    placeholder='Poruka' aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_1_5\" class=\"gfield gfield--type-captcha field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_5'>CAPTCHA<\/label><div id='input_1_5' class='ginput_container ginput_recaptcha' data-sitekey='6LebiNEaAAAAAFBhctFGTRQjVDrBNa85T9agc37F'  data-theme='light' data-tabindex='0'  data-badge=''><\/div><\/li><li id=\"field_1_7\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_7'>Comments<\/label><div class='ginput_container'><input name='input_7' id='input_1_7' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_1_7'>This field is for validation purposes and should be left unchanged.<\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type='submit' id='gform_submit_button_1' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' value='SEND'  \/> \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_1' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_1' id='gform_theme_1' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_1' id='gform_style_settings_1' value='' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_1' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='1' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_1' value='WyJbXSIsImFjZTFiNWVhMDA4OTMyNGU0YTVmYTI1Yzk2Nzg5OWI3Il0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_1' id='gform_target_page_number_1' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_1' id='gform_source_page_number_1' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <input type=\"hidden\" name=\"trp-form-language\" value=\"eng\"\/><\/form>\n                        <\/div><script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 1, 'https:\/\/equestris.hr\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_1').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_1');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_1').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_1').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_1').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_1').val();gformInitSpinner( 1, 'https:\/\/equestris.hr\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [1, current_page]);window['gf_submitting_1'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_1').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [1]);window['gf_submitting_1'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_1').text());}else{jQuery('#gform_1').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"1\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);                if (event && event.defaultPrevented) {                return;         }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_1\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_1\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_1\" );        let postRenderFired = false;                function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 1, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n\t\t\t<\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-792811e\" data-id=\"792811e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c01cc0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c01cc0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-798e4d6\" data-id=\"798e4d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59f266c elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"59f266c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/equestris-blog\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">EQUESTRIS Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d86617d elementor-grid-eael-col-1 elementor-grid-tablet-eael-col-2 elementor-grid-mobile-eael-col-1 elementor-widget elementor-widget-eael-post-grid\" data-id=\"d86617d\" data-element_type=\"widget\" data-settings=\"{&quot;eael_post_grid_columns&quot;:&quot;eael-col-1&quot;,&quot;eael_post_grid_columns_tablet&quot;:&quot;eael-col-2&quot;,&quot;eael_post_grid_columns_mobile&quot;:&quot;eael-col-1&quot;}\" data-widget_type=\"eael-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"eael-post-grid-d86617d\" class=\"eael-post-grid-container\">\n            <div class=\"eael-post-grid eael-post-appender eael-post-appender-d86617d eael-post-grid-style-one\" data-layout-mode=\"grid\"><article class=\"eael-grid-post eael-post-grid-column\" data-id=\"7952\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/equestris.hr\/eng\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/\"\n                        title=\"[BLOG]  Top 8 trendova u komunikacijskoj industriji u 2022. godini\">[BLOG]  Top 8 trendova u komunikacijskoj industriji u 2022. godini<\/a><\/h2><\/header><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post eael-post-grid-column\" data-id=\"7754\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/equestris.hr\/eng\/blog\/kako-kreirati-strategiju-uspjeha-na-drustvenim-mrezama\/\"\n                        title=\"[BLOG] Kako kreirati strategiju uspjeha na dru\u0161tvenim mre\u017eama?\">[BLOG] Kako kreirati strategiju uspjeha na dru\u0161tvenim mre\u017eama?<\/a><\/h2><\/header><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post eael-post-grid-column\" data-id=\"3821\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/equestris.hr\/eng\/blog\/blog-optimizacija-interne-komunikacije-stvara-win-win-scenarije\/\"\n                        title=\"[BLOG] Optimizacija interne komunikacije stvara win-win scenarije\">[BLOG] Optimizacija interne komunikacije stvara win-win scenarije<\/a><\/h2><\/header><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post eael-post-grid-column\" data-id=\"3834\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/equestris.hr\/eng\/blog\/blog-optimizacijom-loyalty-programa-do-profitabilnog-poslovanja\/\"\n                        title=\"[BLOG] Optimizacijom Loyalty programa do profitabilnog poslovanja\">[BLOG] Optimizacijom Loyalty programa do profitabilnog poslovanja<\/a><\/h2><\/header><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post eael-post-grid-column\" data-id=\"3835\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/equestris.hr\/eng\/blog\/blog-kako-maksimalno-iskoristiti-marketinska-i-komunikacijska-ulaganja\/\"\n                        title=\"[BLOG] Kako maksimalno iskoristiti marketin\u0161ka i komunikacijska ulaganja?\">[BLOG] Kako maksimalno iskoristiti marketin\u0161ka i komunikacijska ulaganja?<\/a><\/h2><\/header><\/div><\/div>\n        <\/div>\n    <\/article><\/div>\n            <div class=\"clearfix\"><\/div>\n        <\/div>            <div class=\"eael-load-more-button-wrap eael-force-hide\">\n                <button class=\"eael-load-more-button\" id=\"eael-load-more-btn-d86617d\" data-widget-id=\"d86617d\" data-widget=\"d86617d\" data-page-id=\"7952\" data-template=\"{&quot;dir&quot;:&quot;lite&quot;,&quot;file_name&quot;:&quot;default.php&quot;,&quot;name&quot;:&quot;Post-Grid&quot;}\" data-class=\"Essential_Addons_Elementor\\Elements\\Post_Grid\" data-layout=\"grid\" data-page=\"1\" data-args=\"orderby=date&amp;order=desc&amp;ignore_sticky_posts=1&amp;post_status=publish&amp;posts_per_page=5&amp;offset=0&amp;post_type=post&amp;tax_query%5B0%5D%5Btaxonomy%5D=category&amp;tax_query%5B0%5D%5Bfield%5D=term_id&amp;tax_query%5B0%5D%5Bterms%5D%5B0%5D=17&amp;tax_query%5Brelation%5D=AND\" data-max-page=\"5\">\n                    <span class=\"eael-btn-loader button__loader\"><\/span>\n                    <span class=\"eael_load_more_text\">Load More<\/span>\n                <\/button>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>[BLOG] Top 8 trendova u komunikacijskoj industriji u 2022. godini Iza svih nas su dvije godine iznimno izazovnog razdoblja pandemije, nakon kojega je odmah zapo\u010dela najve\u0107a me\u0111unarodna kriza nakon Drugog svjetskog rata. Osim tektonskog utjecaja na politi\u010dke i gospodarske trendove, bilo bi zanimljivo obratiti pozornost i na posljedice te trendove u komunikacijskoj industriji. Kao i [&hellip;]<\/p>","protected":false},"author":7,"featured_media":7786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[17],"tags":[],"class_list":["post-7952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[BLOG] Top 8 trendova u komunikacijskoj industriji u 2022. godini - EQUESTRIS<\/title>\n<meta name=\"description\" content=\"U\u010dinkovita i razra\u0111ena komunikacijska strategija klju\u010dan je aspekt svakog uspje\u0161nog poslovanja, s neizostavnim aspektom dru\u0161tvenih mre\u017ea.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equestris.hr\/eng\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[BLOG] Top 8 trendova u komunikacijskoj industriji u 2022. godini - EQUESTRIS\" \/>\n<meta property=\"og:description\" content=\"U\u010dinkovita i razra\u0111ena komunikacijska strategija klju\u010dan je aspekt svakog uspje\u0161nog poslovanja, s neizostavnim aspektom dru\u0161tvenih mre\u017ea.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/equestris.hr\/eng\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/\" \/>\n<meta property=\"og:site_name\" content=\"EQUESTRIS\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-17T09:02:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T23:07:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/brooke-cagle-tLG2hcpITZE-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sandro Baricevic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandro Baricevic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\\\/\"},\"author\":{\"name\":\"Sandro Baricevic\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/person\\\/dde99032d6781fca30ccba4e73509a0f\"},\"headline\":\"[BLOG] Top 8 trendova u komunikacijskoj industriji u 2022. godini\",\"datePublished\":\"2022-05-17T09:02:32+00:00\",\"dateModified\":\"2023-01-18T23:07:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\\\/\"},\"wordCount\":845,\"publisher\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/brooke-cagle-tLG2hcpITZE-unsplash-scaled.jpg\",\"articleSection\":[\"blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\\\/\",\"url\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\\\/\",\"name\":\"[BLOG] Top 8 trendova u komunikacijskoj industriji u 2022. godini - EQUESTRIS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/brooke-cagle-tLG2hcpITZE-unsplash-scaled.jpg\",\"datePublished\":\"2022-05-17T09:02:32+00:00\",\"dateModified\":\"2023-01-18T23:07:27+00:00\",\"description\":\"U\u010dinkovita i razra\u0111ena komunikacijska strategija klju\u010dan je aspekt svakog uspje\u0161nog poslovanja, s neizostavnim aspektom dru\u0161tvenih mre\u017ea.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/equestris.hr\\\/blog\\\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\\\/#primaryimage\",\"url\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/brooke-cagle-tLG2hcpITZE-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/brooke-cagle-tLG2hcpITZE-unsplash-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/equestris.hr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[BLOG] Top 8 trendova u komunikacijskoj industriji u 2022. godini\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#website\",\"url\":\"https:\\\/\\\/equestris.hr\\\/\",\"name\":\"EQUESTRIS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/equestris.hr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\",\"name\":\"EQUESTRIS\",\"url\":\"https:\\\/\\\/equestris.hr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/cropped-eqestris-logo.png\",\"contentUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/cropped-eqestris-logo.png\",\"width\":246,\"height\":100,\"caption\":\"EQUESTRIS\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/person\\\/dde99032d6781fca30ccba4e73509a0f\",\"name\":\"Sandro Baricevic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dd4cf39d73be49227d3e5028a9f2ea485f02a1d9d7a371ef0628a6a517a7f02?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dd4cf39d73be49227d3e5028a9f2ea485f02a1d9d7a371ef0628a6a517a7f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dd4cf39d73be49227d3e5028a9f2ea485f02a1d9d7a371ef0628a6a517a7f02?s=96&d=mm&r=g\",\"caption\":\"Sandro Baricevic\"},\"url\":\"https:\\\/\\\/equestris.hr\\\/eng\\\/author\\\/sandro-baricevic\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[BLOG] Top 8 trendova u komunikacijskoj industriji u 2022. godini - EQUESTRIS","description":"U\u010dinkovita i razra\u0111ena komunikacijska strategija klju\u010dan je aspekt svakog uspje\u0161nog poslovanja, s neizostavnim aspektom dru\u0161tvenih mre\u017ea.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/equestris.hr\/eng\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/","og_locale":"en_GB","og_type":"article","og_title":"[BLOG] Top 8 trendova u komunikacijskoj industriji u 2022. godini - EQUESTRIS","og_description":"U\u010dinkovita i razra\u0111ena komunikacijska strategija klju\u010dan je aspekt svakog uspje\u0161nog poslovanja, s neizostavnim aspektom dru\u0161tvenih mre\u017ea.","og_url":"https:\/\/equestris.hr\/eng\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/","og_site_name":"EQUESTRIS","article_published_time":"2022-05-17T09:02:32+00:00","article_modified_time":"2023-01-18T23:07:27+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/brooke-cagle-tLG2hcpITZE-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Sandro Baricevic","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sandro Baricevic","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/equestris.hr\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/#article","isPartOf":{"@id":"https:\/\/equestris.hr\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/"},"author":{"name":"Sandro Baricevic","@id":"https:\/\/equestris.hr\/#\/schema\/person\/dde99032d6781fca30ccba4e73509a0f"},"headline":"[BLOG] Top 8 trendova u komunikacijskoj industriji u 2022. godini","datePublished":"2022-05-17T09:02:32+00:00","dateModified":"2023-01-18T23:07:27+00:00","mainEntityOfPage":{"@id":"https:\/\/equestris.hr\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/"},"wordCount":845,"publisher":{"@id":"https:\/\/equestris.hr\/#organization"},"image":{"@id":"https:\/\/equestris.hr\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/#primaryimage"},"thumbnailUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/brooke-cagle-tLG2hcpITZE-unsplash-scaled.jpg","articleSection":["blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/equestris.hr\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/","url":"https:\/\/equestris.hr\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/","name":"[BLOG] Top 8 trendova u komunikacijskoj industriji u 2022. godini - EQUESTRIS","isPartOf":{"@id":"https:\/\/equestris.hr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/equestris.hr\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/#primaryimage"},"image":{"@id":"https:\/\/equestris.hr\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/#primaryimage"},"thumbnailUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/brooke-cagle-tLG2hcpITZE-unsplash-scaled.jpg","datePublished":"2022-05-17T09:02:32+00:00","dateModified":"2023-01-18T23:07:27+00:00","description":"U\u010dinkovita i razra\u0111ena komunikacijska strategija klju\u010dan je aspekt svakog uspje\u0161nog poslovanja, s neizostavnim aspektom dru\u0161tvenih mre\u017ea.","breadcrumb":{"@id":"https:\/\/equestris.hr\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/equestris.hr\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/equestris.hr\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/#primaryimage","url":"https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/brooke-cagle-tLG2hcpITZE-unsplash-scaled.jpg","contentUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/brooke-cagle-tLG2hcpITZE-unsplash-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/equestris.hr\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/equestris.hr\/"},{"@type":"ListItem","position":2,"name":"[BLOG] Top 8 trendova u komunikacijskoj industriji u 2022. godini"}]},{"@type":"WebSite","@id":"https:\/\/equestris.hr\/#website","url":"https:\/\/equestris.hr\/","name":"EQUESTRIS","description":"","publisher":{"@id":"https:\/\/equestris.hr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/equestris.hr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/equestris.hr\/#organization","name":"EQUESTRIS","url":"https:\/\/equestris.hr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/equestris.hr\/#\/schema\/logo\/image\/","url":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/cropped-eqestris-logo.png","contentUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/cropped-eqestris-logo.png","width":246,"height":100,"caption":"EQUESTRIS"},"image":{"@id":"https:\/\/equestris.hr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/equestris.hr\/#\/schema\/person\/dde99032d6781fca30ccba4e73509a0f","name":"Sandro Baricevic","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/6dd4cf39d73be49227d3e5028a9f2ea485f02a1d9d7a371ef0628a6a517a7f02?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6dd4cf39d73be49227d3e5028a9f2ea485f02a1d9d7a371ef0628a6a517a7f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6dd4cf39d73be49227d3e5028a9f2ea485f02a1d9d7a371ef0628a6a517a7f02?s=96&d=mm&r=g","caption":"Sandro Baricevic"},"url":"https:\/\/equestris.hr\/eng\/author\/sandro-baricevic\/"}]}},"_links":{"self":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/7952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/comments?post=7952"}],"version-history":[{"count":49,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/7952\/revisions"}],"predecessor-version":[{"id":8561,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/7952\/revisions\/8561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/media\/7786"}],"wp:attachment":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/media?parent=7952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/categories?post=7952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/tags?post=7952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}