{"id":7754,"date":"2022-04-29T13:57:55","date_gmt":"2022-04-29T13:57:55","guid":{"rendered":"https:\/\/equestris.hr\/?p=7754"},"modified":"2022-05-10T12:45:26","modified_gmt":"2022-05-10T12:45:26","slug":"kako-kreirati-strategiju-uspjeha-na-drustvenim-mrezama","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/blog\/kako-kreirati-strategiju-uspjeha-na-drustvenim-mrezama\/","title":{"rendered":"[BLOG] Kako kreirati strategiju uspjeha na dru\u0161tvenim mre\u017eama?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7754\" class=\"elementor elementor-7754\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f753a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f753a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecee03\" data-id=\"9ecee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d20ea elementor-widget elementor-widget-heading\" data-id=\"a4d20ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">[BLOG] Kako kreirati strategiju uspjeha na dru\u0161tvenim mre\u017eama?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3eb8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3eb8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c3f6e97\" data-id=\"c3f6e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2c0d1 elementor-widget elementor-widget-text-editor\" data-id=\"dd2c0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>U\u010dinkovita i razra\u0111ena komunikacijska strategija klju\u010dan je aspekt svakog uspje\u0161nog poslovanja. Neizostavni dio komunikacijske strategije, kao i ve\u0107ine kampanja, \u010dine upravo dru\u0161tvene mre\u017ee. Zato se na samom po\u010detku treba upitati \u0161to se i za\u0161to radi, kome se \u017eeli obratiti te kako \u0107e se to u\u010diniti s ciljem ostvarivanja maksimalne u\u010dinkovitosti.<\/p><p>Prvi korak svake komunikacijske strategije je razumijevanje okoline i ciljane publike, kao i njezinih interesa koji su klju\u010dni u stvaranju plana komunikacije, pogotovo na dru\u0161tvenim mre\u017eama. Kroz prikupljeno znanje i informacije o publici, stvaranje koncepta <em>buyer persone<\/em> mo\u017ee uvelike pomo\u0107i u kreiranju sadr\u017eaja koji \u0107e donijeti rezultate. <em>Buyer persona<\/em> je komunikacijski alat koji predstavlja polu-fiktivnog, idealnog potro\u0161a\u010da temeljenog na stvarnim podacima i potkrijepljenim pretpostavkama o njegovom pona\u0161anju \u0161to omogu\u0107uje dubinsko razumijevanje ciljane publike.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac8e11 elementor-widget elementor-widget-image\" data-id=\"2ac8e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/brooke-cagle-tLG2hcpITZE-unsplash-scaled.jpg\" class=\"attachment-full size-full wp-image-7786\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/brooke-cagle-tLG2hcpITZE-unsplash-scaled.jpg 2560w, https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/brooke-cagle-tLG2hcpITZE-unsplash-300x200.jpg 300w, https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/brooke-cagle-tLG2hcpITZE-unsplash-1024x683.jpg 1024w, https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/brooke-cagle-tLG2hcpITZE-unsplash-768x512.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/brooke-cagle-tLG2hcpITZE-unsplash-1536x1024.jpg 1536w, https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/brooke-cagle-tLG2hcpITZE-unsplash-2048x1365.jpg 2048w, https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/brooke-cagle-tLG2hcpITZE-unsplash-18x12.jpg 18w, https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/brooke-cagle-tLG2hcpITZE-unsplash-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1438a elementor-widget elementor-widget-text-editor\" data-id=\"2d1438a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Publiku je va\u017eno podijeliti u razli\u010dite skupine, ovisno o njihovim trenutnim preferencijama, stavovima i razini utjecaja, te sukladno tome stvarati komunikacijski plan na dru\u0161tvenim mre\u017eama. Primarni cilj je usredoto\u010diti se na najvrjednije kupce i odr\u017eavati kontinuiranu komunikaciju, zadr\u017eavaju\u0107i pritom postoje\u0107u publiku uz privla\u010denje nove. Tako\u0111er, ne smije se zanemariti segment neodlu\u010dne publike, odnosno potencijalnih kupaca koji su vrlo va\u017ean aspekt budu\u0107eg razvoja i izgradnje. Tre\u0107i aspekt koji treba utvrditi je tko utje\u010de na ciljanu publiku, odnosno tko su influenceri koji mogu biti potencijalni kanal privla\u010denja potro\u0161a\u010da. Pritom treba u obzir uzeti podatke o stvarnoj u\u010dinkovitosti influencer marketinga i odluke temeljiti na provjerenim podacima te relevantnim istra\u017eivanjima.<\/p><p>Drugi korak odnosi se na postavljanje ciljeva koji trebaju biti specifi\u010dni, mjerljivi, ostvarivi, realni i vremenski odre\u0111eni. Va\u017eno je i da ciljevi budu usmjereni prema publici, odnosno da privla\u010de pa\u017enju, poti\u010du na akciju i motiviraju na preporuku. Dobro postavljen cilj usmjeren je na ishod i podijeljen je na ve\u0107i broj manjih klju\u010dnih pokazatelja uspje\u0161nosti (KPI), poput rasta publike, dosega, interakcije ili frekvencije objava.<\/p><p>Odabir relevantnih kanala dru\u0161tvenih mre\u017ea sljede\u0107i korak je u stvaranju strukturiranog strate\u0161kog plana. Pritom treba odlu\u010diti na kojim se kanalima \u017eeli ja\u010dati prisutnost i stvarati zajednica, ovisno o karakteristikama i digitalnim preferencijama publike, kao i o \u017eeljenim rezultatima i porukama koje se \u017eele poslati. Naj\u010de\u0161\u0107e kori\u0161teni primarni kanali su Facebook, Instagram, LinkedIn, YouTube i Twitter.<\/p><p>Sveprisutnost nije uvijek preporu\u010dljiva kod dru\u0161tvenih mre\u017ea \u2013 odluku o kanalima koji \u0107e se koristiti treba donijeti na temelju precizno usmjerenih istra\u017eivanja publike koje pru\u017ea EQUESTRIS. Ovisno o potrebama odabiremo inovativne metodologije za segmentiranje korisnika, testiramo i preporu\u010dujemo spoj najuspje\u0161nijih poruka i kanala koji \u0107e pozitivno konvertirati nove kupce i korisnike.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e45059c elementor-widget elementor-widget-image\" data-id=\"e45059c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/pexels-photomix-company-887751-1024x683.jpg\" class=\"attachment-large size-large wp-image-7757\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/pexels-photomix-company-887751-1024x683.jpg 1024w, https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/pexels-photomix-company-887751-300x200.jpg 300w, https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/pexels-photomix-company-887751-768x512.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/pexels-photomix-company-887751-1536x1024.jpg 1536w, https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/pexels-photomix-company-887751-2048x1365.jpg 2048w, https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/pexels-photomix-company-887751-18x12.jpg 18w, https:\/\/equestris.hr\/wp-content\/uploads\/2022\/04\/pexels-photomix-company-887751-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-097138d elementor-widget elementor-widget-text-editor\" data-id=\"097138d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sustavno planiranje u\u010dinkovite strategije uklju\u010duje unaprijed osmi\u0161ljenu produkciju sadr\u017eaja koji \u0107e biti temeljni vizualni aspekt svih kanala. Zato je va\u017eno odrediti ciljeve plasiranog sadr\u017eaja, uskladiti ih s glavnim idejama i kreativnom realizacijom sadr\u017eaja, kao i nadograditi postoje\u0107u komunikacijsku ideju koja je u sr\u017ei strate\u0161kog plana, stvaraju\u0107i pritom sadr\u017eaj koji se direktno obra\u0107a korisnicima i poti\u010de engagement.<\/p><p>Vidljivost i doseg sadr\u017eaja klju\u010dna je misao vodilja iza svakog strate\u0161kog plana unutar kojeg se uvijek te\u017ei taj doseg i pove\u0107ati. Pla\u0107eno ogla\u0161avanje jedna je od tehnika ostvarivanja tog cilja, ali \u010desto nije dovoljna i ne treba se isklju\u010divo na nju oslanjati. Druga metoda pove\u0107anja distribucije sadr\u017eaja je earned media koja je temelj svih aktivnosti na dru\u0161tvenim mre\u017eama zato \u0161to omogu\u0107ava doseg do nove publike, ali i osigurava dvosmjernu komunikaciju s postoje\u0107om zajednicom bez financijskog tro\u0161ka ogla\u0161avanja.<\/p><p>Zadnji korak, ali ne i manje va\u017ean je planiranje zavr\u0161ne izvedbe kroz nekoliko klju\u010dnih to\u010daka. Jasno definirana podjela uloga vrlo je bitna za organizaciju i strukturiranje procesa provedbe jer pove\u0107ava kvalitetu produciranog sadr\u017eaja i u\u010dinka istog, ali i \u0161tedi vrijeme te resurse. Upravljanje vremenom i u\u010dinkoviti vremenski plan zadataka na dnevnoj, tjednoj i mjese\u010dnoj bazi, kao i redovita evaluacija doprinose kvaliteti izvedbe plana i ostvarivanju zadanih ciljeva.<\/p><p>Organiziranim pristupom i provedbom sustavno definirane komunikacije kroz aspekt dru\u0161tvenih mre\u017ea mo\u017eete stvoriti relevantan i kvalitetan sadr\u017eaj te privu\u0107i nove posjetitelje i pretvoriti ih u vjerne pratitelje. Ja\u010dajte odnos s Va\u0161im korisnicima kako biste izgradili kredibilitet i povjerenje za Va\u0161e poslovanje!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf8ad7 elementor-widget elementor-widget-heading\" data-id=\"0cf8ad7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CONTACT US!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0deb61 eael-gravity-form-button-custom elementor-widget elementor-widget-eael-gravity-form\" data-id=\"e0deb61\" data-element_type=\"widget\" data-widget_type=\"eael-gravity-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"eael-contact-form eael-gravity-form placeholder-hide eael-contact-form-align-left\">\n\t\t        <script>\nvar 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Zato se na samom po\u010detku treba upitati \u0161to se i za\u0161to radi, kome se \u017eeli obratiti te kako \u0107e se to u\u010diniti s ciljem [&hellip;]<\/p>","protected":false},"author":4,"featured_media":7786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[17],"tags":[],"class_list":["post-7754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[BLOG] Kako kreirati strategiju uspjeha na dru\u0161tvenim mre\u017eama? 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