{"id":6629,"date":"2021-12-22T10:29:39","date_gmt":"2021-12-22T10:29:39","guid":{"rendered":"https:\/\/equestris.hr\/?p=6629"},"modified":"2021-12-23T08:43:31","modified_gmt":"2021-12-23T08:43:31","slug":"zasto-su-drustvene-mreze-bitne","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/upravljanje-drustvenim-mrezama-i-zajednicom\/zasto-su-drustvene-mreze-bitne\/","title":{"rendered":"Why are social networks important?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6629\" class=\"elementor elementor-6629\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f753a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f753a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecee03\" data-id=\"9ecee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d20ea elementor-widget elementor-widget-heading\" data-id=\"a4d20ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Why are social networks important?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3eb8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3eb8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c3f6e97\" data-id=\"c3f6e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2c0d1 elementor-widget elementor-widget-text-editor\" data-id=\"dd2c0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>ZA\u0160TO SU DRU\u0160TVENE MRE\u017dE BITNE?<\/b><\/p><p><span style=\"font-weight: 400;\">Jedan od brojnih aspekata koji predvi\u0111a uspje\u0161no poslovanje tvrtke ili organizacije je komunikacija s njihovim korisnicima, a jedan od\u00a0 najjednostavnijih na\u010dina komuniciranja je putem dru\u0161tvenih mre\u017ea. U dana\u0161njem digitalnom svijetu, nije neuobi\u010dajeno da \u0107e potencijalni novi korisnik prvo i\u0107i utipkati ime va\u0161e tvrtke u internetsku tra\u017eilicu ili na neku dru\u0161tvenu mre\u017eu kako bi saznao vi\u0161e o vama \u2013 ba\u0161 zato \u017eelite biti prisutni na dru\u0161tvenim mre\u017eama i biti u kontroli va\u0161e reputacije i imid\u017ea na tim platformama.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac8e11 elementor-widget elementor-widget-image\" data-id=\"2ac8e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Loyalty-vizual-3.jpg\" class=\"attachment-full size-full wp-image-3524\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Loyalty-vizual-3.jpg 1000w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Loyalty-vizual-3-600x400.jpg 600w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Loyalty-vizual-3-300x200.jpg 300w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Loyalty-vizual-3-768x512.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Loyalty-vizual-3-16x12.jpg 16w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1438a elementor-widget elementor-widget-text-editor\" data-id=\"2d1438a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ve\u0107ina tvrtki ima izgra\u0111ene vlastite stranice i digitalne identitete na dru\u0161tvenim mre\u017eama te kako ne biste zaostali za konkurencijom bitno je biti vidljiv i prepoznatljiv na tr\u017ei\u0161tu. Pomo\u0107u dru\u0161tvenih mre\u017ea mo\u017eete dosti\u0107i iznimno \u0161iroku publiku na jednostavne na\u010dine te omogu\u0107ujete va\u0161im korisnicima da s vama izravno komuniciraju, \u0161to omogu\u0107uje stvaranje zajednice. Jednostavno re\u010deno, pomo\u0107u dru\u0161tvenih mre\u017ea mo\u017eete na lak\u0161i na\u010din privu\u0107i va\u0161u ciljnu publiku.<\/span><\/p><p><span style=\"font-weight: 400;\">Dru\u0161tvene mre\u017ee omogu\u0107uju vam izravnu interakciju i komunikaciju s va\u0161im korisnicima ili potencijalnim korisnicima, ali tako\u0111er va\u0161u tvrtku \u010dine pristupa\u010dnijom i uvijek dostupnom. Ovim pristupom stvarate zajednicu oko va\u0161ih usluga ili proizvoda u kojoj ste vi \u201ezvijezda\u201c &#8211; stvaraju\u0107i zajednicu mo\u017eete zajedno s korisnicima proslaviti posebna postignu\u0107a na koja ste posebno ponosni.<\/span><\/p><p><span style=\"font-weight: 400;\">Uz to, dru\u0161tvene mre\u017ee omogu\u0107uju vam da va\u0161e usluge i proizvode prezentirate na najbolji mogu\u0107i, ali i na jednostavniji i jeftiniji na\u010din. One su postale temeljni dio poslovnih strategija za ogla\u0161avanje te komunikaciju s korisnicima.<\/span><\/p><p><b>\u0160TO JE UPRAVLJANJE ZAJEDNICOM?<\/b><\/p><p><span style=\"font-weight: 400;\">Upravljanje dru\u0161tvenim mre\u017eama nije posao koji ima striktno ili fiksno radno vrijeme. To je cjelodnevni posao brige oko va\u0161ih korisnika, njihovih upita i potreba. Ba\u0161 zato, agencije imaju posebno razvijene kadrove i nude uslugu upravljanja zajednicom kako bi va\u0161i klijenti (korisnici) u najkra\u0107em mogu\u0107em roku dobili sve odgovore koje trebaju u bilo kojem trenutku, svakog dana, cijele godine.<\/span><\/p><p><span style=\"font-weight: 400;\">Izravna komunikacija s va\u0161im klijentima i korisnicima putem dru\u0161tvenih mre\u017ea \u010dini vas pristupa\u010dnijima, ali i omogu\u0107uje vam da se \u201ezbli\u017eite\u201c s va\u0161om zajednicom, kako ne biste bili percipirani kao \u201ehladna korporacija\u201c, ve\u0107 kako biste zaista mogli prenijeti va\u0161u misiju i viziju zainteresiranoj zajednici.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ovim pristupom bilo tko s \u201egoru\u0107im\u201c pitanjem u bilo kojem trenutku mo\u017ee vam se javiti te zna da \u0107e u najkra\u0107em mogu\u0107em roku dobiti odgovore na sve svoje upite.\u00a0 Stvaranje posebne zajednice koja vas podupire i u\u017eiva u va\u0161em radu najlak\u0161i je i najbolji na\u010din da razvijete mre\u017eu u kojoj se mo\u017eete povezivati i rasti zajedno s va\u0161im korisnicima i klijentima. Zajednicom \u0107ete stvoriti kredibilitet i povjerenje te \u0107ete biti prepoznatljivi!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0cf28 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2f0cf28\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/upravljanje-drustvenim-mrezama-i-zajednicom\/upravljanje-drustvenim-mrezama-i-zajednicom\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Natrag na \"Upravljanje dru\u0161tvenim mre\u017eama i zajednicom\"<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-792811e\" data-id=\"792811e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a477b18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a477b18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-caf43e7\" data-id=\"caf43e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbd3e63 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"fbd3e63\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/upravljanje-drustvenim-mrezama-i-zajednicom\/upravljanje-drustvenim-mrezama-i-zajednicom\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Social Media and Community Management<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eceff0b elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"eceff0b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/upravljanje-drustvenim-mrezama-i-zajednicom\/savjetovanje-i-izrada-komunikacijske-strategije\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Consulting and communication strategy development<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d4fc9 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d8d4fc9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/upravljanje-drustvenim-mrezama-i-zajednicom\/vaznost-vizualnog-identiteta-za-drustvene-mreze\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The importance of visual identity for social networks<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b15302 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9b15302\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/upravljanje-drustvenim-mrezama-i-zajednicom\/razlika-izmedu-drustvenih-mreza-i-drustvenih-medija\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The difference between social media and social networks<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Za\u0161to su dru\u0161tvene mre\u017ee bitne? ZA\u0160TO SU DRU\u0160TVENE MRE\u017dE BITNE? Jedan od brojnih aspekata koji predvi\u0111a uspje\u0161no poslovanje tvrtke ili organizacije je komunikacija s njihovim korisnicima, a jedan od\u00a0 najjednostavnijih na\u010dina komuniciranja je putem dru\u0161tvenih mre\u017ea. U dana\u0161njem digitalnom svijetu, nije neuobi\u010dajeno da \u0107e potencijalni novi korisnik prvo i\u0107i utipkati ime va\u0161e tvrtke u internetsku [&hellip;]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[60],"tags":[],"class_list":["post-6629","post","type-post","status-publish","format-standard","hentry","category-upravljanje-drustvenim-mrezama-i-zajednicom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Za\u0161to su dru\u0161tvene mre\u017ee bitne? - EQUESTRIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equestris.hr\/eng\/upravljanje-drustvenim-mrezama-i-zajednicom\/zasto-su-drustvene-mreze-bitne\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Za\u0161to su dru\u0161tvene mre\u017ee bitne? - EQUESTRIS\" \/>\n<meta property=\"og:description\" content=\"Za\u0161to su dru\u0161tvene mre\u017ee bitne? ZA\u0160TO SU DRU\u0160TVENE MRE\u017dE BITNE? Jedan od brojnih aspekata koji predvi\u0111a uspje\u0161no poslovanje tvrtke ili organizacije je komunikacija s njihovim korisnicima, a jedan od\u00a0 najjednostavnijih na\u010dina komuniciranja je putem dru\u0161tvenih mre\u017ea. 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