{"id":3974,"date":"2021-05-06T10:19:37","date_gmt":"2021-05-06T10:19:37","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=3974"},"modified":"2022-05-10T13:04:19","modified_gmt":"2022-05-10T13:04:19","slug":"zasto-je-vazno-imati-web-koji-pociva-na-inbound-strategiji","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/blog\/zasto-je-vazno-imati-web-koji-pociva-na-inbound-strategiji\/","title":{"rendered":"[BLOG] Importance of Inbound strategy based website"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3974\" class=\"elementor elementor-3974\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f753a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f753a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecee03\" data-id=\"9ecee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d20ea elementor-widget elementor-widget-heading\" data-id=\"a4d20ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">[BLOG] Importance of Inbound strategy based website<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3eb8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3eb8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c3f6e97\" data-id=\"c3f6e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2c0d1 elementor-widget elementor-widget-text-editor\" data-id=\"dd2c0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Modern business and the market give birth to new challenges, opportunities, and trends every day. If your company aims at profitable business growth, you may want to learn more about the <strong><em>Inbound<\/em> methodology which has evolved significantly during the last few years. <\/strong> <em>Inbound<\/em> is a business strategy that is based on the philosophy that places the needs and challenges of your customers at the center of your business venture, including all the ways you can help them. In order for your business to grow, you need a website that is based on the Inbound strategy. Attracting visitors to your website is desirable, but not enough. It is necessary to continuously provide help and support and encourage them to interact with you, even after they have made a purchase or desired action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac8e11 elementor-widget elementor-widget-image\" data-id=\"2ac8e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"479\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/web-min-768x479-1.jpg\" class=\"attachment-full size-full wp-image-3987\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/web-min-768x479-1.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/web-min-768x479-1-600x374.jpg 600w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/web-min-768x479-1-300x187.jpg 300w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/web-min-768x479-1-16x10.jpg 16w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1438a elementor-widget elementor-widget-text-editor\" data-id=\"2d1438a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">In order for your business to grow, you need a <em>web<\/em>site that is based on the <em>Inbound<\/em>  strategy. Attracting visitors to your <em>web<\/em>site is desirable, but not enough. It is necessary to continuously provide help and support and encourage them to interact with you, even after they have made a purchase or desired action. In order to \u201cbuild\u201d a <em>web<\/em> site that will be your business front door and enables you to attract new customers, you need to understand the key idea of <em>Inbounda.<\/em><\/p><blockquote><p><em><span style=\"color: #888b8d;\">\u201cThis entire process consists of three phases:<\/span> <\/em><\/p><p><span style=\"color: #888b8d;\"><strong><em>Attract\u2014Engage\u2014Delight\u201d<\/em><\/strong><\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c924401 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c924401\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/equestris.hr\/eng\/inbound-marketing\/pillar-inbound-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-users\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MORE ABOUT INBOUND MARKETING <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc9d86 elementor-widget elementor-widget-text-editor\" data-id=\"6cc9d86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">During the first phase, it is necessary to focus on attracting potential buyers and customers through relevant, useful, and instructive content, displaying your value to the customer at the very start of their journey. Write and publish blogs and video content on social media, but also create ads to raise awareness about your brand. By creating relevant content, you attract the precise customers you would want, as close to the so\u2011called <em><strong>Buyer Persona<\/strong><\/em> as possible.<\/p><p class=\"translation-block\">In the second phase, you face the moment when potential buyers and customers complete their desired actions, i.e. reading your blog, downloading instructive materials, filling out a contact sheet or questionnaire, or communicating with customer service through the <em>chatbot<\/em>  During the Engage phase, a relationship is formed where it is crucial that you become the customer\u2019s trusted source of information. The most important, valuable aspect of this phase is your customer\u2019s data, which they are willing to trade in exchange for relevant content.<\/p><p>The last phase is focused on providing an exceptional experience for a potential customer each time they interact with your company. When you become their trusted adviser and support system, you also become their source of knowledge and information. As a trusted source, they will be ready to recommend you to their friends, parents, and acquaintances.<\/p><blockquote><p><span style=\"color: #888b8d;\"><strong><em>\u201cQuality and educational content presented in the right way is the greatest strength of your website.\u201d<\/em><\/strong><\/span><\/p><\/blockquote><p class=\"translation-block\">Continuously publishing new, relevant content with keywords related to your business increases your SEO and achieves better results on search engines. Such content includes blogs, e-books, <em>webinare<\/em>, infographics and <em>Pillar Pages<\/em>. By writing and publishing blogs that are relevant to your business, services and products, you create trust with your users and ensure their return to your <em>web<\/em>site. With the ebook download service, you open the possibility of obtaining information about your users, which helps you create your own database and get in touch with them on a personal level. If you want to become an even more relevant educational source of information, give your users the opportunity to participate in <em>web<\/em><em>inarima<\/em> based on your own educational content and production. With each <em>web<\/em><em>inare<\/em> submission, you build your database.<\/p><p class=\"translation-block\">A converged, relevant and informative content that you provide to your users through a blog, <em>web<\/em>site, or social media is called <em> Topic Clusters<\/em>, while <em>Pillar Page<\/em>  is defined as a <em>web<\/em>site that deeply covers a broad topic and is linked to form a related content <em>Cluster<\/em> .<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd223c9 elementor-widget elementor-widget-image\" data-id=\"bd223c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"462\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Topic-Clusters-768x462-1.jpg\" class=\"attachment-full size-full wp-image-3988\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Topic-Clusters-768x462-1.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Topic-Clusters-768x462-1-600x361.jpg 600w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Topic-Clusters-768x462-1-300x180.jpg 300w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Topic-Clusters-768x462-1-16x10.jpg 16w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9a92c9 elementor-widget elementor-widget-text-editor\" data-id=\"b9a92c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Search engines have become more relevant for the search query. Relevant and related content is the bridge that connects the SEO and the <em>Pillar Page<\/em>. If you want to contribute to the traffic on your  <em>web<\/em>site, or you wish that potential buyers execute certain actions of conversion, you need to pay attention to the SEO and the <em>Pillar Page<\/em> connection. This will greatly help you organize the structure of your  <em>web<\/em>site according to the ways individuals search for information. This way you enable your visitors to find answers to their questions faster and easier and move on to related content.<\/p><blockquote><p><span style=\"color: #888b8d;\"><strong><em>\u201cIn order for a website to have good reach on Google or other search engines, it must definitely have links to its own or some external content.\u201d<\/em><\/strong><\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9163b39 elementor-widget elementor-widget-image\" data-id=\"9163b39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"425\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/web_inbound-1024x425-1.jpg\" class=\"attachment-full size-full wp-image-3977\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/web_inbound-1024x425-1.jpg 1024w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/web_inbound-1024x425-1-600x249.jpg 600w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/web_inbound-1024x425-1-300x125.jpg 300w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/web_inbound-1024x425-1-768x319.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/web_inbound-1024x425-1-16x7.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-511ad14 elementor-widget elementor-widget-text-editor\" data-id=\"511ad14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">A relevant topic within <em>Pillar Pages<\/em> is <em>Link Building<\/em>.  Links are responsible for website popularity on search engines. The more other sites put you as references, the more your authority on Google grows. If you use links to your own pages, you open the possibility of increasing conversions, and achieving the set goals. Also, the content you write will have a better effect if you encourage visitors to take action through it. If you want to be educational, but at the same time achieve certain conversions, use the CTA or <em>Call to Action<\/em>  (\u201ccall to action\u201d) to encourage visitors to take the next desired step on your <em>web<\/em>site. This step can be downloading your ebook, research, infographics, making an appointment or a direct invitation to purchase. You can also use the CTA button to get a visitor to visit another site or link that is relevant to you.<\/p><blockquote><p><strong><em><span style=\"color: #888b8d;\">\u201cIf you want to go a step further, you can also combine several types of forms on your website.\u201d<\/span> <br \/><\/em><\/strong><\/p><\/blockquote><p class=\"translation-block\">Every <em>web<\/em>site based on the <em>Inbound<\/em>strategy should contain forms. <em>Web<\/em>forms are one way to gather information and data about your visitors. With the development of digital marketing, various types of forms have developed, so you can use \u201ctraditional\u201d forms for data collection or <em>pop-up<\/em> forme, <em>chatbots<\/em>, <em>live chat<\/em>, <em>quizzes<\/em>, <em>surveys<\/em>.  Some of them are only for data collection, some for customer support purposes, while some are for the purpose of evaluating your <em>web<\/em> site or measuring NPS  (<em>Net Promoter Score),<\/em> i.e. customer experience.<\/p><p class=\"translation-block\">By implementing the \u00a0<em>Inbound filozofije<\/em>\u00a0philosophy into your marketing principles, when interacting with a customer, you aim to become their primary source of knowledge, advice and information. Practicing <em>Inbound<\/em> will enable you to create an experience that makes your customers feel appreciated and valued. You will create an excellent customer experience while improving the growth and prosperity of your business!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a307a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f5a307a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/equestris.hr\/eng\/inbound-marketing\/pillar-inbound-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-users\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MORE ABOUT INBOUND MARKETING 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Susre\u0107ete li se i Vi s izazovima rasta poslovanja, sigurno ste u posljednjih nekoliko godina \u010duli za Inbound metodologiju. 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