{"id":3836,"date":"2022-04-21T12:02:19","date_gmt":"2022-04-21T12:02:19","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=3836"},"modified":"2022-05-10T12:55:24","modified_gmt":"2022-05-10T12:55:24","slug":"sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/","title":{"rendered":"[SA\u017dETAK ISTRA\u017dIVANJA] Online kupovina u Hrvatskoj rasla za \u010dak 15,5%!"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3836\" class=\"elementor elementor-3836\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f753a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f753a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecee03\" data-id=\"9ecee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d20ea elementor-widget elementor-widget-heading\" data-id=\"a4d20ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\n[SA\u017dETAK ISTRA\u017dIVANJA] Online kupovina u Hrvatskoj rasla za \u010dak 15,5%!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3eb8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3eb8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c3f6e97\" data-id=\"c3f6e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2c0d1 elementor-widget elementor-widget-text-editor\" data-id=\"dd2c0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Konzultantska i komunikacijska agencija EQUESTRIS u suradnji s Hrvatskom udrugom banaka (HUB) u razdoblju od 19. do 21. studenog 2020. elektronskim je putem provela istra\u017eivanje o promjenama u<em> online <\/em>kupovini na kvotnom uzorku od 320 ispitanika u dobi od 18 do 60 godina, s ciljem dobivanja stavova i navika kori\u0161tenja usluga korisnika <em>online <\/em>kupovine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac8e11 elementor-widget elementor-widget-image\" data-id=\"2ac8e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Vizual-online-kupovina-studeni-2020-300x200-1.jpg\" class=\"attachment-full size-full wp-image-3849\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Vizual-online-kupovina-studeni-2020-300x200-1.jpg 300w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Vizual-online-kupovina-studeni-2020-300x200-1-16x12.jpg 16w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1438a elementor-widget elementor-widget-text-editor\" data-id=\"2d1438a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>KRATKI PREGLED GLAVNIH UVIDA ISTRA\u017dIVANJA<\/strong><\/p><p>Istra\u017eivanje je pokazalo da je \u010dak 97% sudionika obavilo barem jednu kupovinu <em>online<\/em>, \u0161to je, u odnosu na prethodno istra\u017eivanje iz o\u017eujka 2020., rast od \u010dak od 15.5%! Podsjetimo, na\u0161e <a href=\"https:\/\/equestris.hr\/eng\/blog\/sazetak-istrazivanja-online-trgovina-nastavit-ce-rasti-nakon-krize\/\" target=\"_blank\" rel=\"noopener noreferrer\">prethodno istra\u017eivanje<\/a> navika u <em>online <\/em>kupovini koje smo proveli u suradnji s prvim poslovnim radijem PoslovniFM u o\u017eujku 2020., pokazalo je da je prije pandemije \u00a084% sudionika kupovalo online te tada\u0161nje o\u010dekivanje da \u0107e u skorijoj budu\u0107nosti broj korisnika rasti 5-6%.<\/p><p>No vi\u0161eslojni u\u010dinci pandemije donijeli su <strong>gotovo trostruko ve\u0107i rast online kupovine<\/strong>, uz otprilike 350.000 novih korisnika i pove\u0107anje <em>online <\/em>kupovine od 15,5% u odnosu na razdoblje prije po\u010detka pandemije. Jedan od klju\u010dnih uvida na temelju dodatne analize sociodemografskih podataka, jest da takvom rastu pridonose sve dobne skupine, a posebice \u017eene u dobi od 45 do 54 godina te mu\u0161karci u dobi od 18 do 24 godina.<\/p><p>Zanimljiv je podatak da 96% sudionika nagla\u0161ava kako ima namjeru kupovati online i u skoroj budu\u0107nosti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9aaeb3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b9aaeb3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/equestris.hr\/eng\/istrazivanje-nove-promjene-u-online-kupovini-hub\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-alt\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PREUZMITE SA\u017dETAK<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbaa12f elementor-widget elementor-widget-text-editor\" data-id=\"fbaa12f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SOCIODEMOGRAFSKA SLIKA RASTA<\/strong><\/p><p>Tako\u0111er, govore kako su se najve\u0107e promjene dogodile me\u0111u mu\u0161karcima u dobi od 18 do 24 godine te me\u0111u \u017eenama u dobi od 45 do 49, kao i 50 do 54 godine. U o\u017eujku 2020. 79% mu\u0161karaca u dobi od 18 do 24 godine imalo je namjeru <em>online <\/em>kupovine u budu\u0107nosti, dok sad, u studenom 2020., taj cjelokupni segment ima namjeru <em>online <\/em>kupovine u skorijoj budu\u0107nosti. Gotovo jednaki trend vidimo i u segmentu \u017eenama od 45 do 49 godina (s 81% na 100%), a pomak je zna\u010dajan i u segmentu \u017eena od 50 do 54 godine (sa 73 na 92%).<\/p><p>Gotovo dvije tre\u0107ine sudionika (njih 67%) izjavilo je <strong>kupuje vi\u0161e <em>online<\/em><\/strong> u odnosu na isto razdoblje pro\u0161le godine<strong>. <\/strong>Grupa koja posebno pridonosi ovom trendu su \u017eene u dobi od 25 do 39 godina koje \u010dine otprilike 21% ispitanika koji izjavljuju da kupuju vi\u0161e nego u odnosu na isto razdoblje pro\u0161le godine. Najvi\u0161e se kupuje u kategorijama <strong>odje\u0107e<\/strong> (68% sudionika), <strong>informati\u010dke opreme<\/strong> (59% sudionika) i <strong>modnih dodataka<\/strong> (54% sudionika), a kada promatramo po spolu, kod <strong>mu\u0161karaca<\/strong> naj\u010de\u0161\u0107a kupovina <strong>informati\u010dke opreme<\/strong> (79%), <strong>odje\u0107e <\/strong>(55%) te <strong>bijele tehnike i ku\u0107anskih aparata<\/strong> (42%), a kod <strong>\u017eena<\/strong> kupovina <strong>odje\u0107e<\/strong> (76%), <strong>modnih dodataka<\/strong> (62%) te <strong>kozmetike<\/strong> (58%).<\/p><p>Va\u017eno je naglasiti kako je povratkom <em>offline <\/em>kupovine, u kategorijama <strong>hrane i prehrambenih proizvoda<\/strong> te <strong>proizvoda za \u010di\u0161\u0107enje<\/strong> i <strong>osobnu higijenu<\/strong> primjetan povratak kupovine u razinama otprilike jednakima prije po\u010detka pandemije.<\/p><p>U odnosu na isto razdoblje pro\u0161le godine, \u010dak 75% sudionika u dobi od 18 do 34 godine smatra da kupuju vi\u0161e online, s time da \u017eene kupuju vi\u0161e od mu\u0161karaca, ponajvi\u0161e u skupini od 25 do 39 godina.<\/p><p><strong>KOLIKO \u010cESTO KUPUJU?<\/strong><\/p><p>Na dnevnoj razini 3% sudionika kupuje <em>online, <\/em>na tjednoj 16%, 53% na mjese\u010dnoj razini, a 26% na godi\u0161njoj razini. Dakle, naj\u010de\u0161\u0107e se kupuje na mjese\u010dnoj razini (53%), a sociodemografske skupine koje kupuju \u010de\u0161\u0107e od ostalih su visokoobrazovane osobe i osobe \u010diji mjese\u010dni prihodi ku\u0107anstva prelaze 14 tisu\u0107a kuna.<\/p><p><strong>\u0160TO \u0106E KUPOVATI ZA BLACK FRIDAY?<\/strong><\/p><p>Rezultati su tako\u0111er pokazali i zanimljiv uvid u vidu kratkoro\u010dnih transakcijskih namjera vezanih za <em>Black Friday<\/em>. \u010cak tri \u010detvrtine sudionika (75%) ima namjeru kupovine tijekom <em>Black Friday-a<\/em>. Op\u0107enito, kupci najvi\u0161e namjeravaju kupovati <strong>odje\u0107u<\/strong> (40%), <strong>informati\u010dku opremu<\/strong> (35%) te <strong>obu\u0107u<\/strong> (28%).<\/p><p>Ako gledamo po spolu, 56% mu\u0161karaca planira kupovati <strong>informati\u010dku opremu<\/strong>, dok 54% \u017eena planira kupovati <strong>odje\u0107u <\/strong>i <strong>modne dodatke<\/strong>.<\/p><p><strong>GDJE \u0106E SE KUPOVATI ONLINE I \u0160TO UTJE\u010cE NA ZADOVOLJSTVO ONLINE KUPOVINOM?<\/strong><\/p><p>Prilikom analize elemenata zadovoljstva <em>online shop-ova<\/em>, korisnici su istaknuli da su \u00a0najvi\u0161e zadovoljni prakti\u010dno\u0161\u0107u (<em>Net Score <\/em>= 87.1), jednostavno\u0161\u0107u (<em>Net Score <\/em>= 85.3) i \u0161irinom asortimana (<em>Net Score <\/em>= 83.2). U kombinaciji elemenata koji najvi\u0161e utje\u010du na <strong>zadovoljstvo online kupovine<\/strong>, najvi\u0161e su zadovoljni <strong>cijenom<\/strong>, <strong>velikim izborom dostupnih proizvoda<\/strong> i <strong>opisom proizvoda.<\/strong><\/p><p>Ako gledamo pojedina\u010dne izdvojene dimenzije za<strong> odabir <em>online shop-a<\/em><\/strong> najva\u017enija je <strong>kvaliteta<\/strong> (<em>Net Score <\/em>= 98.1), <strong>uvjeti dostave<\/strong> (<em>Net Score <\/em>= 95.4), <strong>preglednost sadr\u017eaja<\/strong> (<em>Net Score <\/em>= 95.1) i <strong>sigurnost dostave<\/strong> (<em>Net Score <\/em>= 94.7).<\/p><p>No, multivarijatnom analizom utvr\u0111eno je da <strong>pobjedni\u010dki <em>online shop-a<\/em><\/strong> onaj koji najuspje\u0161nije sklapa <strong>kvalitetu proizvoda<\/strong>, <strong>mogu\u0107nosti pla\u0107anja<\/strong>, <strong>dostupnost proizvoda<\/strong> i <strong>sigurnost dostave<\/strong>.<\/p><p>Tako\u0111er, podaci pokazuju da su <strong>\u017eenama <\/strong>za odlu\u010divanje zna\u010dajno va\u017enije <strong>usmene preporuke<\/strong>, <strong>recenzije<\/strong>, <strong>elementi dostave proizvoda<\/strong>, <strong>uvjeti povrata novca<\/strong>, <strong>mogu\u0107nosti pla\u0107anja<\/strong>, <strong>\u0161irina asortimana<\/strong> i <strong>dostupnost proizvoda<\/strong>.<strong>\u00a0<\/strong><\/p><p>Portali za <em>online <\/em>kupovinu putem kojih se planira kupovati u budu\u0107nosti su <strong>eKupi <\/strong>(57%), <strong>eBay<\/strong> (54%) te <strong>AliExpress<\/strong> (44%), koji su ujedno i najpopularniji portali takve namjene u svim dobnim skupinama, osim one od 55 do 60 godina, gdje na tre\u0107em mjestu po popularnosti <strong>AliExpress<\/strong> zamjenjuje <strong>Wish<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8baf17c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8baf17c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/equestris.hr\/eng\/istrazivanje-nove-promjene-u-online-kupovini-hub\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-alt\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PREUZMITE SA\u017dETAK<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbd9775 elementor-widget elementor-widget-heading\" data-id=\"cbd9775\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CONTACT US!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7001ff1 eael-gravity-form-button-custom elementor-widget elementor-widget-eael-gravity-form\" data-id=\"7001ff1\" data-element_type=\"widget\" data-widget_type=\"eael-gravity-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"eael-contact-form eael-gravity-form placeholder-hide eael-contact-form-align-left\">\n\t\t        <script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_1' >\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_1'  action='\/eng\/wp-json\/wp\/v2\/posts\/3836' data-formid='1' novalidate data-trp-original-action=\"\/eng\/wp-json\/wp\/v2\/posts\/3836\">\n                        <div class='gform-body gform_body'><ul id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_1_1\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_1'>First name:<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_1_1' type='text' value='' class='large'    placeholder='Ime' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_1_6\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_6'>Last name:<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_1_6' type='text' value='' class='large'    placeholder='Prezime' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_1_4\" class=\"gfield gfield--type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_4'>E-mail:<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_1_4' type='email' value='' class='large'   placeholder='E-mail' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_1_2\" class=\"gfield gfield--type-text field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_2'>Phone number:<\/label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_1_2' type='text' value='' class='large'    placeholder='Phone number'  aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_1_3\" class=\"gfield gfield--type-textarea gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_3'>Message:<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_3' id='input_1_3' class='textarea medium'    placeholder='Poruka' aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_1_5\" class=\"gfield gfield--type-captcha field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_5'>CAPTCHA<\/label><div id='input_1_5' class='ginput_container ginput_recaptcha' data-sitekey='6LebiNEaAAAAAFBhctFGTRQjVDrBNa85T9agc37F'  data-theme='light' data-tabindex='0'  data-badge=''><\/div><\/li><li id=\"field_1_7\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_7'>Comments<\/label><div class='ginput_container'><input name='input_7' id='input_1_7' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_1_7'>This field is for validation purposes and should be left unchanged.<\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type='submit' id='gform_submit_button_1' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' value='SEND'  \/> \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_1' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_1' id='gform_theme_1' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_1' id='gform_style_settings_1' value='' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_1' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='1' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_1' value='WyJbXSIsImFjZTFiNWVhMDA4OTMyNGU0YTVmYTI1Yzk2Nzg5OWI3Il0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_1' id='gform_target_page_number_1' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_1' id='gform_source_page_number_1' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <input type=\"hidden\" name=\"trp-form-language\" value=\"eng\"\/><\/form>\n                        <\/div><script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 1, 'https:\/\/equestris.hr\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_1').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_1');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_1').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_1').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_1').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_1').val();gformInitSpinner( 1, 'https:\/\/equestris.hr\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [1, current_page]);window['gf_submitting_1'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_1').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [1]);window['gf_submitting_1'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_1').text());}else{jQuery('#gform_1').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"1\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);                if (event && event.defaultPrevented) {                return;         }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_1\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_1\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_1\" );        let postRenderFired = false;                function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 1, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n\t\t\t<\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-792811e\" data-id=\"792811e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c01cc0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c01cc0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-798e4d6\" data-id=\"798e4d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59f266c elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"59f266c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/equestris-blog\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">EQUESTRIS Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1832288 elementor-grid-eael-col-1 elementor-grid-tablet-eael-col-2 elementor-grid-mobile-eael-col-1 elementor-widget elementor-widget-eael-post-grid\" data-id=\"1832288\" data-element_type=\"widget\" data-settings=\"{&quot;eael_post_grid_columns&quot;:&quot;eael-col-1&quot;,&quot;eael_post_grid_columns_tablet&quot;:&quot;eael-col-2&quot;,&quot;eael_post_grid_columns_mobile&quot;:&quot;eael-col-1&quot;}\" data-widget_type=\"eael-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"eael-post-grid-1832288\" class=\"eael-post-grid-container\">\n            <div class=\"eael-post-grid eael-post-appender eael-post-appender-1832288 eael-post-grid-style-one\" data-layout-mode=\"grid\"><article class=\"eael-grid-post eael-post-grid-column\" data-id=\"7952\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/equestris.hr\/eng\/blog\/blog-top-8-trendova-u-komunikacijskoj-industriji-u-2022-godini\/\"\n                        title=\"[BLOG]  Top 8 trendova u komunikacijskoj industriji u 2022. godini\">[BLOG]  Top 8 trendova u komunikacijskoj industriji u 2022. godini<\/a><\/h2><\/header><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post eael-post-grid-column\" data-id=\"7754\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/equestris.hr\/eng\/blog\/kako-kreirati-strategiju-uspjeha-na-drustvenim-mrezama\/\"\n                        title=\"[BLOG] Kako kreirati strategiju uspjeha na dru\u0161tvenim mre\u017eama?\">[BLOG] Kako kreirati strategiju uspjeha na dru\u0161tvenim mre\u017eama?<\/a><\/h2><\/header><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post eael-post-grid-column\" data-id=\"3821\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/equestris.hr\/eng\/blog\/blog-optimizacija-interne-komunikacije-stvara-win-win-scenarije\/\"\n                        title=\"[BLOG] Optimizacija interne komunikacije stvara win-win scenarije\">[BLOG] Optimizacija interne komunikacije stvara win-win scenarije<\/a><\/h2><\/header><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post eael-post-grid-column\" data-id=\"3834\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/equestris.hr\/eng\/blog\/blog-optimizacijom-loyalty-programa-do-profitabilnog-poslovanja\/\"\n                        title=\"[BLOG] Optimizacijom Loyalty programa do profitabilnog poslovanja\">[BLOG] Optimizacijom Loyalty programa do profitabilnog poslovanja<\/a><\/h2><\/header><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post eael-post-grid-column\" data-id=\"3835\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/equestris.hr\/eng\/blog\/blog-kako-maksimalno-iskoristiti-marketinska-i-komunikacijska-ulaganja\/\"\n                        title=\"[BLOG] Kako maksimalno iskoristiti marketin\u0161ka i komunikacijska ulaganja?\">[BLOG] Kako maksimalno iskoristiti marketin\u0161ka i komunikacijska ulaganja?<\/a><\/h2><\/header><\/div><\/div>\n        <\/div>\n    <\/article><\/div>\n            <div class=\"clearfix\"><\/div>\n        <\/div>            <div class=\"eael-load-more-button-wrap eael-force-hide\">\n                <button class=\"eael-load-more-button\" id=\"eael-load-more-btn-1832288\" data-widget-id=\"1832288\" data-widget=\"1832288\" data-page-id=\"3836\" data-template=\"{&quot;dir&quot;:&quot;lite&quot;,&quot;file_name&quot;:&quot;default.php&quot;,&quot;name&quot;:&quot;Post-Grid&quot;}\" data-class=\"Essential_Addons_Elementor\\Elements\\Post_Grid\" data-layout=\"grid\" data-page=\"1\" data-args=\"orderby=date&amp;order=desc&amp;ignore_sticky_posts=1&amp;post_status=publish&amp;posts_per_page=5&amp;offset=0&amp;post_type=post&amp;tax_query%5B0%5D%5Btaxonomy%5D=category&amp;tax_query%5B0%5D%5Bfield%5D=term_id&amp;tax_query%5B0%5D%5Bterms%5D%5B0%5D=17&amp;tax_query%5Brelation%5D=AND\" data-max-page=\"5\">\n                    <span class=\"eael-btn-loader button__loader\"><\/span>\n                    <span class=\"eael_load_more_text\">Load More<\/span>\n                <\/button>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>[SA\u017dETAK ISTRA\u017dIVANJA] Online kupovina u Hrvatskoj rasla za \u010dak 15,5%! Konzultantska i komunikacijska agencija EQUESTRIS u suradnji s Hrvatskom udrugom banaka (HUB) u razdoblju od 19. do 21. studenog 2020. elektronskim je putem provela istra\u017eivanje o promjenama u online kupovini na kvotnom uzorku od 320 ispitanika u dobi od 18 do 60 godina, s ciljem [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[17],"tags":[],"class_list":["post-3836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[SA\u017dETAK ISTRA\u017dIVANJA] Online kupovina u Hrvatskoj rasla za \u010dak 15,5%! - EQUESTRIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equestris.hr\/eng\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[SA\u017dETAK ISTRA\u017dIVANJA] Online kupovina u Hrvatskoj rasla za \u010dak 15,5%! - EQUESTRIS\" \/>\n<meta property=\"og:description\" content=\"[SA\u017dETAK ISTRA\u017dIVANJA] Online kupovina u Hrvatskoj rasla za \u010dak 15,5%! Konzultantska i komunikacijska agencija EQUESTRIS u suradnji s Hrvatskom udrugom banaka (HUB) u razdoblju od 19. do 21. studenog 2020. elektronskim je putem provela istra\u017eivanje o promjenama u online kupovini na kvotnom uzorku od 320 ispitanika u dobi od 18 do 60 godina, s ciljem [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/equestris.hr\/eng\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/\" \/>\n<meta property=\"og:site_name\" content=\"EQUESTRIS\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-21T12:02:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-10T12:55:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Vizual-online-kupovina-studeni-2020-300x200-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"adminluka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminluka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\\\/\"},\"author\":{\"name\":\"adminluka\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/person\\\/f6bccce66a2d1b9cd2adbf4cc58d173e\"},\"headline\":\"[SA\u017dETAK ISTRA\u017dIVANJA] Online kupovina u Hrvatskoj rasla za \u010dak 15,5%!\",\"datePublished\":\"2022-04-21T12:02:19+00:00\",\"dateModified\":\"2022-05-10T12:55:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\\\/\"},\"wordCount\":907,\"publisher\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Vizual-online-kupovina-studeni-2020-300x200-1.jpg\",\"articleSection\":[\"blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\\\/\",\"url\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\\\/\",\"name\":\"[SA\u017dETAK ISTRA\u017dIVANJA] Online kupovina u Hrvatskoj rasla za \u010dak 15,5%! - EQUESTRIS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Vizual-online-kupovina-studeni-2020-300x200-1.jpg\",\"datePublished\":\"2022-04-21T12:02:19+00:00\",\"dateModified\":\"2022-05-10T12:55:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/equestris.hr\\\/blog\\\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\\\/#primaryimage\",\"url\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Vizual-online-kupovina-studeni-2020-300x200-1.jpg\",\"contentUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Vizual-online-kupovina-studeni-2020-300x200-1.jpg\",\"width\":300,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/blog\\\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/equestris.hr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[SA\u017dETAK ISTRA\u017dIVANJA] Online kupovina u Hrvatskoj rasla za \u010dak 15,5%!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#website\",\"url\":\"https:\\\/\\\/equestris.hr\\\/\",\"name\":\"EQUESTRIS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/equestris.hr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\",\"name\":\"EQUESTRIS\",\"url\":\"https:\\\/\\\/equestris.hr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/cropped-eqestris-logo.png\",\"contentUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/cropped-eqestris-logo.png\",\"width\":246,\"height\":100,\"caption\":\"EQUESTRIS\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/person\\\/f6bccce66a2d1b9cd2adbf4cc58d173e\",\"name\":\"adminluka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g\",\"caption\":\"adminluka\"},\"sameAs\":[\"https:\\\/\\\/equestris.hr\"],\"url\":\"https:\\\/\\\/equestris.hr\\\/eng\\\/author\\\/adminluka\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[SA\u017dETAK ISTRA\u017dIVANJA] Online kupovina u Hrvatskoj rasla za \u010dak 15,5%! - EQUESTRIS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/equestris.hr\/eng\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/","og_locale":"en_GB","og_type":"article","og_title":"[SA\u017dETAK ISTRA\u017dIVANJA] Online kupovina u Hrvatskoj rasla za \u010dak 15,5%! - EQUESTRIS","og_description":"[SA\u017dETAK ISTRA\u017dIVANJA] Online kupovina u Hrvatskoj rasla za \u010dak 15,5%! Konzultantska i komunikacijska agencija EQUESTRIS u suradnji s Hrvatskom udrugom banaka (HUB) u razdoblju od 19. do 21. studenog 2020. elektronskim je putem provela istra\u017eivanje o promjenama u online kupovini na kvotnom uzorku od 320 ispitanika u dobi od 18 do 60 godina, s ciljem [&hellip;]","og_url":"https:\/\/equestris.hr\/eng\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/","og_site_name":"EQUESTRIS","article_published_time":"2022-04-21T12:02:19+00:00","article_modified_time":"2022-05-10T12:55:24+00:00","og_image":[{"width":300,"height":200,"url":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Vizual-online-kupovina-studeni-2020-300x200-1.jpg","type":"image\/jpeg"}],"author":"adminluka","twitter_card":"summary_large_image","twitter_misc":{"Written by":"adminluka","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/equestris.hr\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/#article","isPartOf":{"@id":"https:\/\/equestris.hr\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/"},"author":{"name":"adminluka","@id":"https:\/\/equestris.hr\/#\/schema\/person\/f6bccce66a2d1b9cd2adbf4cc58d173e"},"headline":"[SA\u017dETAK ISTRA\u017dIVANJA] Online kupovina u Hrvatskoj rasla za \u010dak 15,5%!","datePublished":"2022-04-21T12:02:19+00:00","dateModified":"2022-05-10T12:55:24+00:00","mainEntityOfPage":{"@id":"https:\/\/equestris.hr\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/"},"wordCount":907,"publisher":{"@id":"https:\/\/equestris.hr\/#organization"},"image":{"@id":"https:\/\/equestris.hr\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/#primaryimage"},"thumbnailUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Vizual-online-kupovina-studeni-2020-300x200-1.jpg","articleSection":["blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/equestris.hr\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/","url":"https:\/\/equestris.hr\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/","name":"[SA\u017dETAK ISTRA\u017dIVANJA] Online kupovina u Hrvatskoj rasla za \u010dak 15,5%! - EQUESTRIS","isPartOf":{"@id":"https:\/\/equestris.hr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/equestris.hr\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/#primaryimage"},"image":{"@id":"https:\/\/equestris.hr\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/#primaryimage"},"thumbnailUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Vizual-online-kupovina-studeni-2020-300x200-1.jpg","datePublished":"2022-04-21T12:02:19+00:00","dateModified":"2022-05-10T12:55:24+00:00","breadcrumb":{"@id":"https:\/\/equestris.hr\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/equestris.hr\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/equestris.hr\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/#primaryimage","url":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Vizual-online-kupovina-studeni-2020-300x200-1.jpg","contentUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Vizual-online-kupovina-studeni-2020-300x200-1.jpg","width":300,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/equestris.hr\/blog\/sazetak-istrazivanja-online-kupovina-u-hrvatskoj-rasla-za-cak-155\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/equestris.hr\/"},{"@type":"ListItem","position":2,"name":"[SA\u017dETAK ISTRA\u017dIVANJA] Online kupovina u Hrvatskoj rasla za \u010dak 15,5%!"}]},{"@type":"WebSite","@id":"https:\/\/equestris.hr\/#website","url":"https:\/\/equestris.hr\/","name":"EQUESTRIS","description":"","publisher":{"@id":"https:\/\/equestris.hr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/equestris.hr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/equestris.hr\/#organization","name":"EQUESTRIS","url":"https:\/\/equestris.hr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/equestris.hr\/#\/schema\/logo\/image\/","url":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/cropped-eqestris-logo.png","contentUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/cropped-eqestris-logo.png","width":246,"height":100,"caption":"EQUESTRIS"},"image":{"@id":"https:\/\/equestris.hr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/equestris.hr\/#\/schema\/person\/f6bccce66a2d1b9cd2adbf4cc58d173e","name":"adminluka","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g","caption":"adminluka"},"sameAs":["https:\/\/equestris.hr"],"url":"https:\/\/equestris.hr\/eng\/author\/adminluka\/"}]}},"_links":{"self":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/3836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/comments?post=3836"}],"version-history":[{"count":53,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/3836\/revisions"}],"predecessor-version":[{"id":7843,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/3836\/revisions\/7843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/media\/3849"}],"wp:attachment":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/media?parent=3836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/categories?post=3836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/tags?post=3836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}