{"id":3835,"date":"2022-04-21T12:03:31","date_gmt":"2022-04-21T12:03:31","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=3835"},"modified":"2022-05-10T12:54:54","modified_gmt":"2022-05-10T12:54:54","slug":"blog-kako-maksimalno-iskoristiti-marketinska-i-komunikacijska-ulaganja","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/blog\/blog-kako-maksimalno-iskoristiti-marketinska-i-komunikacijska-ulaganja\/","title":{"rendered":"[BLOG] Kako maksimalno iskoristiti marketin\u0161ka i komunikacijska ulaganja?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3835\" class=\"elementor elementor-3835\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f753a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f753a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecee03\" data-id=\"9ecee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d20ea elementor-widget elementor-widget-heading\" data-id=\"a4d20ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">[BLOG] Kako maksimalno iskoristiti marketin\u0161ka i komunikacijska ulaganja?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3eb8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3eb8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c3f6e97\" data-id=\"c3f6e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2c0d1 elementor-widget elementor-widget-text-editor\" data-id=\"dd2c0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Danas, vi\u0161e nego ikada, ulaganje u marketin\u0161ka i komunikacijska rje\u0161enja ili u usluge \u201evanjskih\u201c dobavlja\u010da posebno su izazovne teme oko kojih se nerijetko \u201elome koplja\u201c. \u010cinjenica je da je protekla godina poslovanja u ovim izazovnim vremenima ostavila traga, oprez je opravdan te su potrebna iznimno precizna rje\u0161enja koja imaju upori\u0161te u podatcima, primjeri implementacija i brojni drugi \u201edokazi\u201c kako bi se opravdalo ulaganje u novi komunikacijski ili marketin\u0161ki smjer.<\/p><p>Poslovni pristup vo\u0111en podatcima uvijek se pokazuje kao optimalno rje\u0161enje koje \u0161tedi resurse, maksimalno iskori\u0161tava ulaganja i potencijal ulo\u017eenog te pove\u0107ava profitabilnost i brzinu poslovanja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac8e11 elementor-widget elementor-widget-image\" data-id=\"2ac8e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Blog_max-ulaganja_vizual-1-768x513-1.jpg\" class=\"attachment-full size-full wp-image-3843\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Blog_max-ulaganja_vizual-1-768x513-1.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Blog_max-ulaganja_vizual-1-768x513-1-600x401.jpg 600w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Blog_max-ulaganja_vizual-1-768x513-1-300x200.jpg 300w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Blog_max-ulaganja_vizual-1-768x513-1-16x12.jpg 16w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1438a elementor-widget elementor-widget-text-editor\" data-id=\"2d1438a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kako najbolje pristupiti korisnicima i potro\u0161a\u010dima u ovim izazovnim vremenima? Kako na najbolji na\u010din procijeniti razinu i raspodjelu ulaganja? Koje poruke i kanale koristiti za komunikaciju i anga\u017eman? Ho\u0107e li Va\u0161e ulaganje biti u\u010dinkovito i donijeti \u017eeljeni povrat? Kako implementirati podatke koje dobivamo?<\/p><p class=\"translation-block\">Educated guesses and intuition offer the best results, if they are corroborated and based on verifiable data. <strong>The basis of a data-driven approach is real, measurable data<\/strong>. Companies which function this way, all base their strategy, planning and decision-making on thorough data analyses and interpretation so they can maximize their effect.<\/p><p>Drugim rije\u010dima, precizno usmjerenim istra\u017eivanjima koja pru\u017ea EQUESTRIS, va\u0161a ulaganja u marketin\u0161ke i komunikacijske kampanje mogu biti maksimalno iskori\u0161tena. Ovisno o va\u0161im potrebama odabrat \u0107emo inovativne metodologije za segmentiranje korisnika, testirati i preporu\u010diti spoj najuspje\u0161nijih poruka i kanala koji \u0107e pozitivno konvertirati nove kupce i korisnike te pru\u017eiti detaljne i sveobuhvatne preporuke i savjete \u0161to, kako, kome, kada i gdje re\u0107i kako bi se postigao \u017eeljeni u\u010dinak.<\/p><p>Sve na\u0161e usluge i strate\u0161ke preporuke temelje se na naprednim istra\u017eivanjima i analitici, koju u potpuno digitaliziranom okru\u017eenju mo\u017eemo provoditi na bilo kojem regionalnom ili globalnom tr\u017ei\u0161tu.<\/p><p>Bez obzira na vrstu poslovanja, industriju u kojoj posluju, izazov s kojim se susre\u0107u te je li potrebno B2B ili B2C komunikacijsko rje\u0161enje, na\u0161i klijenti uvijek dobivaju egzaktna rje\u0161enja koja su empirijski provjerena i utemeljena na stvarnim i preciznim podatcima.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1abd0a elementor-widget elementor-widget-image\" data-id=\"d1abd0a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"577\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Blog_max-ulaganja_vizual-2-768x577-1.jpg\" class=\"attachment-full size-full wp-image-3844\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Blog_max-ulaganja_vizual-2-768x577-1.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Blog_max-ulaganja_vizual-2-768x577-1-600x451.jpg 600w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Blog_max-ulaganja_vizual-2-768x577-1-300x225.jpg 300w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Blog_max-ulaganja_vizual-2-768x577-1-16x12.jpg 16w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9313771 elementor-widget elementor-widget-text-editor\" data-id=\"9313771\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>KOJE PREDNOSTI I POGODNOSTI PROIZLAZE IZ IMPLEMENTACIJE <em>DATA-E<\/em> U POSLOVANJE?<\/strong><\/p><p><em>Data-driven<\/em> pristup omogu\u0107ava tvrtkama da pregledaju, istra\u017ee i organiziraju uvide dobivene iz podataka kako bi na najbolji mogu\u0107i na\u010din optimizirali svaki dio svoga poslovanja \u2013 od odnosa s korisnicima i potro\u0161a\u010dima, razvoja novih komunikacijskih, marketin\u0161kih i poslovnih strategija, na\u010dina poslovanja, postavljanja protokola pa sve do razvoja novih proizvoda i usluga, kao i klju\u010dnih poruka koje komuniciraju u javnosti. Kori\u0161tenje podataka kao pokreta\u010da postupaka i akcija, tvrtkama i organizacijama omogu\u0107ava kontekstualiziranje i preciziranje interne i eksterne komunikacije, ali i svih poslovnih procesa, kako bi zaista postigli pristup koji stavlja njihovog korisnika u sredi\u0161te.<\/p><p>Primjerice, implementacija testiranih poruka u obliku prodajnog, marketin\u0161kog ili komunikacijskog narativa svoje upori\u0161te ima u \u010distim podatcima koji to\u010dno i precizno pokazuju potencijal u\u010dinka takvog narativa. Kada se <em>data <\/em>spoji s kvalitetnim kreativnim rje\u0161enjima, stvara se materijal za internu i eksternu komunikaciju koji garantirano dose\u017ee i konvertira ciljnu publiku.<\/p><p>Takvi podaci nisu \u201eneprobavljivi\u201c niti su prikazani na nerazumljiv na\u010din \u2013 ono \u0161to je svojstveno EQUESTRIS-u i u \u010demu se mi razlikujemo je isporuka konkretnih rje\u0161enja \u010diji su elementi provjerljivi i dokazani; oni nisu proizvod ne\u010dije \u201ekreativne iskre\u201c, ve\u0107 je njihova implementacija u rje\u0161enje rezultat ekstenzivnog istra\u017eivanja, napredne analitike i \u010dvrstih dokaza.<\/p><p>Krajnji cilj kojem te\u017eimo je zadovoljstvo i uspjeh na\u0161ih klijenata, maksimalni povrat na ulo\u017eeno te pru\u017eanje dubinskih uvida kako bi svaki klijent sa sigurno\u0161\u0107u znao da uvijek donosi ispravnu odluku.<\/p><p>Za svaki provedeni projekt dostavljamo interaktivne sustave podataka (<em>dashboard) <\/em>koji na jednostavan na\u010din prikazuju sve uvide i podatke. Sve klju\u010dne uvide i preporuke na\u0161i interni istra\u017eiva\u010di izdvajaju i prezentiraju, a unutar <em>dashboard-a <\/em>se nalaze i svi ostali podatci istra\u017eivanja koje u svakom trenutku svaki klijent mo\u017ee modelirati prema vlastitim \u017eeljama i potrebama kako bi do\u0161ao do specifi\u010dnih uvida.<\/p><p>Uz to, u svakom smo trenutku dostupni za sva pitanja i dodatne informacije, a za svaki projekt pru\u017eamo i strate\u0161ke radionice prilikom kojih prolazimo sve segmente istra\u017eivanja kako bi se svaki uvid i podatak maksimalno jednostavno mogao implementirati i koristiti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd9b8d elementor-widget elementor-widget-heading\" data-id=\"9bd9b8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CONTACT 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