{"id":3392,"date":"2021-05-05T11:53:28","date_gmt":"2021-05-05T11:53:28","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=3392"},"modified":"2023-01-10T19:20:17","modified_gmt":"2023-01-10T19:20:17","slug":"pillar-optimizacija-programa-vjernosti-loyalty-program","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/loyalty-program\/pillar-optimizacija-programa-vjernosti-loyalty-program\/","title":{"rendered":"LOYALTY PROGRAM OPTIMIZATION - LOYALTY PROGRAM"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3392\" class=\"elementor elementor-3392\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f753a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f753a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecee03\" data-id=\"9ecee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d20ea elementor-widget elementor-widget-heading\" data-id=\"a4d20ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Loyalty program optimization - Loyalty program<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3eb8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3eb8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c3f6e97\" data-id=\"c3f6e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2c0d1 elementor-widget elementor-widget-text-editor\" data-id=\"dd2c0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>WHAT ARE LOYALTY PROGRAMS?<\/strong><\/p><p class=\"translation-block\">Loyalty programs allow customers and users special benefits in the form of various discounts, additional products, prizes or free content in exchange for a certain way of consumption (quantitative consumption, purchase of a specific product, frequency of purchase or something else).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac8e11 elementor-widget elementor-widget-image\" data-id=\"2ac8e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/Loyalty-vizual-1-768x512-1.jpg\" class=\"attachment-full size-full wp-image-1850\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/Loyalty-vizual-1-768x512-1.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/Loyalty-vizual-1-768x512-1-600x400.jpg 600w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/Loyalty-vizual-1-768x512-1-300x200.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1438a elementor-widget elementor-widget-text-editor\" data-id=\"2d1438a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By joining the loyalty program, the user gets access to an exclusive assortment of benefits that a non-member user cannot obtain. The most common mechanism by which benefits are realized within the loyalty program is the exchange of points and different variations of such systems are present in various loyalty programs.<\/p><p>Some loyalty programs divide their users into categories depending on their spending habits, as well as the level of points they have collected. This is how the initial, intermediate and \"elite\" levels within the loyalty program are often defined - all depending on the user's spending habits. It is common for the user to collect more points with higher spending, thereby obtaining greater discounts and access to more exclusive rewards and content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-792811e\" data-id=\"792811e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c01cc0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c01cc0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-798e4d6\" data-id=\"798e4d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59f266c elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"59f266c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/loyalty-program\/pillar-optimizacija-programa-vjernosti-loyalty-program\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Loyalty program optimization - <br>Loyalty program<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92fa14c elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"92fa14c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/loyalty-program\/kako-optimizacija-programa-vjernosti-povecava-poslovnu-profitabilnost\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How does loyalty program optimization increase business profitability?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/loyalty-program\/prednosti-koje-pruza-detaljna-statisticka-analiza-postojece-loyalty-baze\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The advantages of a detailed statistical analysis of the existing Loyalty base<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Optimizacija programa vjernosti &#8211; Loyalty program \u0160TO SU PROGRAMI VJERNOSTI (LOYALTY)? Programi vjernosti, \u010desto popularno nazvani Loyalty programi, u pravilu obuhva\u0107aju programe koji kupcima i korisnicima u zamjenu za odre\u0111eni na\u010din potro\u0161nje (bilo to koli\u010dinska potro\u0161nja, kupovina specifi\u010dnog proizvoda, frekvencija kupovine ili ne\u0161to drugo) omogu\u0107uju posebne pogodnosti u vidu raznih popusta, dodatnih proizvoda, nagrada ili [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3392","post","type-post","status-publish","format-standard","hentry","category-loyalty-program"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OPTIMIZACIJA PROGRAMA VJERNOSTI \u2013 LOYALTY PROGRAM - EQUESTRIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equestris.hr\/eng\/loyalty-program\/pillar-optimizacija-programa-vjernosti-loyalty-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OPTIMIZACIJA PROGRAMA VJERNOSTI \u2013 LOYALTY PROGRAM - EQUESTRIS\" \/>\n<meta property=\"og:description\" content=\"Optimizacija programa vjernosti &#8211; Loyalty program \u0160TO SU PROGRAMI VJERNOSTI (LOYALTY)? Programi vjernosti, \u010desto popularno nazvani Loyalty programi, u pravilu obuhva\u0107aju programe koji kupcima i korisnicima u zamjenu za odre\u0111eni na\u010din potro\u0161nje (bilo to koli\u010dinska potro\u0161nja, kupovina specifi\u010dnog proizvoda, frekvencija kupovine ili ne\u0161to drugo) omogu\u0107uju posebne pogodnosti u vidu raznih popusta, dodatnih proizvoda, nagrada ili [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/equestris.hr\/eng\/loyalty-program\/pillar-optimizacija-programa-vjernosti-loyalty-program\/\" \/>\n<meta property=\"og:site_name\" content=\"EQUESTRIS\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-05T11:53:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-10T19:20:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/Loyalty-vizual-1-768x512-1.jpg\" \/>\n<meta name=\"author\" content=\"adminluka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminluka\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/loyalty-program\\\/pillar-optimizacija-programa-vjernosti-loyalty-program\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/loyalty-program\\\/pillar-optimizacija-programa-vjernosti-loyalty-program\\\/\"},\"author\":{\"name\":\"adminluka\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/person\\\/f6bccce66a2d1b9cd2adbf4cc58d173e\"},\"headline\":\"OPTIMIZACIJA PROGRAMA VJERNOSTI \u2013 LOYALTY PROGRAM\",\"datePublished\":\"2021-05-05T11:53:28+00:00\",\"dateModified\":\"2023-01-10T19:20:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/loyalty-program\\\/pillar-optimizacija-programa-vjernosti-loyalty-program\\\/\"},\"wordCount\":227,\"publisher\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/loyalty-program\\\/pillar-optimizacija-programa-vjernosti-loyalty-program\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Loyalty-vizual-1-768x512-1.jpg\",\"articleSection\":[\"loyalty program\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/loyalty-program\\\/pillar-optimizacija-programa-vjernosti-loyalty-program\\\/\",\"url\":\"https:\\\/\\\/equestris.hr\\\/loyalty-program\\\/pillar-optimizacija-programa-vjernosti-loyalty-program\\\/\",\"name\":\"OPTIMIZACIJA PROGRAMA VJERNOSTI \u2013 LOYALTY PROGRAM - 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