{"id":2380,"date":"2021-05-02T20:12:32","date_gmt":"2021-05-02T20:12:32","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=2380"},"modified":"2021-05-09T20:30:39","modified_gmt":"2021-05-09T20:30:39","slug":"kako-istrazivanja-mogu-maksimizirati-potencijal-vase-igre","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/gaming-industrija-buducnosti\/kako-istrazivanja-mogu-maksimizirati-potencijal-vase-igre\/","title":{"rendered":"How can research maximize the potential of you game?"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

How can research maximize the potential of you game?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u201eAround 95% of new products aren\u2019t successful on the market.\u201c<\/em><\/a><\/p><\/blockquote>

Before entering the game development process it is important to research and fully understand the present trends in the gamer <\/em>population, find the audience with the most potential, the type of game, and devices that currently hold the most users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Identifying these elements increases business investments\u2019 efficiency: determining the interest in certain games, investing in software needed for its development, optimizing time to create a game that has a future, based on data. Maximum performance is achieved by using specific insights based on specially tailored market research.<\/p>

In the first phase of prototyping a video game, it is desirable to conduct concept tests<\/em><\/a><\/strong> that examine the potential of an ideal concept of the game. Concept tests allow you to evaluate the success of an idea, but they also provide guidelines for improvement so the game can reach its maximum potential. Depending on the results, you can choose whether you want to invest your time and other resources in developing the game and consider the signals the target audience sends you about the desired changes within the game concept.<\/p>

A key advantage of market research in the gaming<\/em> industry is the optimal use of time, money and other business resources, while obtaining guidelines for a structured and strategic approach to game development. In addition to knowing the characteristics, needs and gaming<\/em> habits of the target audience, it is important to find the best Narrative and messages that will resonate with your target audience to achieve top results when launching the game to market.<\/p>

Message Testing and the Winning Narrative<\/strong><\/a> answer the questions: how to present the game, through which channels and through which advertising formats your target audience will best accept the game. The research of testing messages and the Winning Narrative measures the concrete impact of individual communication messages on the acquisition of game users and enables you to set a concrete, empirically based marketing strategy.<\/p>

Through market research, you can test your doubts about price positioning<\/em><\/strong><\/a>, ie the optimal price, and get insights into the possibilities of further optimizing prices to choose the most acceptable sales model.<\/p>

You can also test game monetization forms before soft-launching<\/em> the game and get concrete insights to set up the soft-launch<\/em> in the best possible way, resulting in extra time for the final \u201cpolishing\u201d of the game and marketing to ensure 100% readiness before full-launch<\/em>.<\/p>

An approach based on insights from empirical research with a strategically clear and elaborate communication campaign, also brings greater publicity, which ensures the attention and interest of investors and key stakeholders. This opens new business opportunities, builds platforms to cooperate with related industries and manufacturers, and finally leads to the implementation of larger projects that have clearly set and achievable goals.<\/p>

The gaming<\/em> market is made of several billion users. You can take a risk by launching the game based purely on instincts in the hope that you will reach a drop in the ocean of gamers<\/em> who will recognize your game and become part of your fan base. However, using market research as well as a structured and strategic marketing approach, the success of your game is carefully planned and empirically tested.<\/p>

EQUESTRIS<\/strong> is a consulting and communication agency guided by its fundamental principle \u2013 that messages based on research are Precise, Effective and Measurable. We leverage sophisticated research and cutting edge analytical tools in order to offer our clients innovative and effective communication support, while contributing to the profitable growth of their businesses. That way we acquire the insight necessary for our clients to address the most complex business and communication challenges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t