{"id":2343,"date":"2021-05-02T19:32:32","date_gmt":"2021-05-02T19:32:32","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=2343"},"modified":"2021-05-09T22:05:15","modified_gmt":"2021-05-09T22:05:15","slug":"vrste-istrazivanja","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/","title":{"rendered":"Types of Research"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2343\" class=\"elementor elementor-2343\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f753a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f753a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecee03\" data-id=\"9ecee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d20ea elementor-widget elementor-widget-heading\" data-id=\"a4d20ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\nTypes of Research<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3eb8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3eb8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c3f6e97\" data-id=\"c3f6e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2c0d1 elementor-widget elementor-widget-text-editor\" data-id=\"dd2c0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">In addition to conducting traditional marketing and public opinion research, we at <strong>EQUESTRIS-u<\/strong> provide you with specialised types of research, for instance:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac8e11 elementor-widget elementor-widget-image\" data-id=\"2ac8e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/cluster_1-768x432-1.jpg\" class=\"attachment-full size-full wp-image-2349\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/cluster_1-768x432-1.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/cluster_1-768x432-1-600x338.jpg 600w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/cluster_1-768x432-1-300x169.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1438a elementor-widget elementor-widget-text-editor\" data-id=\"2d1438a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p><strong>TESTING MESSAGES AND THE WINNING NARRATIVE<\/strong><\/p><\/li><\/ul><p class=\"translation-block\"><a href=\"https:\/\/equestris.hr\/eng\/testiranje-poruka-i-pobjednicki-narativ\/pillar-testiranje-poruka-i-pobjednicki-narativ\/\" rel=\"noopener noreferrer\" target=\"_self\">Testing Messages and the Winning Narrative<\/a>  enables us to empirically answer key questions like <strong>what, to whom <\/strong> and<strong> in what way <\/strong> to communicate, <strong>who <\/strong>should communicate, and<strong> through which channels<\/strong>, to achieve a desired goal.<\/p><p class=\"translation-block\">To validate these empirical findings, we often use several analytical methods, like the <strong>Total Message Score (TMS), MaxDiff<\/strong>, as well as <strong>TURF<\/strong> analysis.<\/p><ul><li><p><strong>CONCEPT TESTING<\/strong><\/p><\/li><\/ul><p>The aim of concept testing is to see how the target audience accepts a new product idea; that being, what the actual potential of a new product or service is. This type of research offers insight into the potential of novelty ideas. It also provides guidelines for improving and adjusting the concept itself,  so that the product or service achieves maximum success.<\/p><ul><li><p><strong>CUSTOMER SATISFACTION<\/strong><\/p><\/li><\/ul><p>Analysing customer satisfaction for a given product or service identifies crucial points for optimizing your customer service. It also improves your products on the market. Analysing and determining customer satisfaction drivers allow us to design prediction models for product usage and purchase, as well as locate the key stages within the selling process, crucial for creating and maintaining customer satisfaction. <em>drivera<\/em> zadovoljstva izra\u0111uju se predikcijski modeli kori\u0161tenja usluge i potro\u0161nje te se lociraju faze unutar prodajnog procesa koje su klju\u010dne za stvaranje i odr\u017eavanje zadovoljstva korisnika.<\/p><ul><li><p><strong><a href=\"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/pillar-korisnicko-iskustvo-cx\/\" rel=\"noopener noreferrer\">MEASURING AND ANALYSING CUSTOMER EXPERIENCE (CX)\u00a0<\/a><\/strong><\/p><\/li><\/ul><p>In researching the customer\u2019s experience, we adapt to the specific needs of our clients, focusing on the challenges they face. Using the most advanced technology, we are able to analyse the customer\u2019s experience in real time during each stage of the buyer\u2019s journey.<\/p><p>By creating uniquely tailored questionnaires \u2013 all in accordance with GDPR \u2013 we are fully able to gain insight about the various customer profiles; we can perform segmentation for the customer population; determine the purchase drivers; correlate the main parameters of customer (dis-)satisfaction with data on actual purchases to design actual prediction models of behaviour and expenditure.<em>drivere<\/em>) potro\u0161nje, glavne dimenzije zadovoljstva i nezadovoljstva korisnika korelirane s podacima stvarne potro\u0161nje te time izraditi konkretne predikcijske modele pona\u0161anja i potro\u0161nje.<\/p><p>Besides thoroughly and completely understanding the customer population, our advanced analysis and real time data interpretation allow you to react swiftly and to find the answer to any issue related to your customer\u2019s experience or your offer catalogue or expenditure. Therefore, we can offer our clients immediate insight into the effects of their products and services, while providing a real time reaction to potential dissatisfied customers. Our system can also perform experimental testing on your business decisions, providing you with instant feedback on their success rate.<\/p><ul><li><p><strong>TESTING AND EVALUATING CAMPAIGNS<\/strong><\/p><\/li><\/ul><p>Marketing campaigns are often large investments regarding budget and organisational scale, so it is important to test this creative effort.<\/p><p>Researching the market pre-campaign and the market post-campaign, we can gain insight into the actual achievements of marketing agencies. From this, we can create guidelines for optimisation and future use of marketing messages to achieve your communication goal.<\/p><ul><li><p><strong>SEGMENTATION<\/strong><\/p><\/li><\/ul><p>Knowing your target audience is the basis of any successful business that. It allows you to get to know their needs and perceptions. These are key parameters for any business process. They allow you to target your products, services and communication in the best possible way.<\/p><p class=\"translation-block\"><a href=\"https:\/\/equestris.hr\/eng\/testiranje-poruka-i-pobjednicki-narativ\/metodologija\/\" rel=\"noopener noreferrer\" target=\"_self\">Segmentation<\/a> of the target audience allows you to better understand both your current and potential customers\u2019 profile. Understanding the profile of your target audience directs your approach to consider the specific needs of your customers. It also allows your products and services to be precisely what your target audience wants.<\/p><ul><li><p><strong>OFFER, PRODUCT AND SERVICE OPTIMISATION<\/strong><\/p><\/li><\/ul><p>What service package to offer? To whom? At what optimal price? By employing appropriate statistical methods and analyses, we can give you the answer and create the most impactful offer. Besides, considering how varied the needs of your customers are, it is important to recognise patterns and the needs of your customers.  This helps you personalise what you offer them, so the customer may get precisely what they need.<\/p><p>We always strive to be our clients\u2019 partners, offering them as much as we can to boost their business growth. We send our clients the collected research data in the form of interactive visualisation, to help them use the results easily, fully and completely.<\/p><p class=\"translation-block\">Interactive visual content allows for thorough analyses that are easy to read and to use. With our <strong>EQUESTRIS<\/strong> support, all visualizations are adapted to our clients\u2019 to answer their specific questions.<\/p><p>Various departments within an organization have their own distinct needs regarding research results. These interactive visualizations are tailored to specific stakeholders in an organization. This way, the research results let everybody get the answers they find necessary.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b6497d elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3b6497d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/portfolio-istrazivanja-i-uvida\/pillar-nas-portfolio-istrazivanja-i-uvida\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Back to Pillar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-792811e\" data-id=\"792811e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1771ab9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1771ab9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-388517b\" data-id=\"388517b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e38251 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0e38251\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/portfolio-istrazivanja-i-uvida\/pillar-nas-portfolio-istrazivanja-i-uvida\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Our portfolio of research and insights<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebcf268 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ebcf268\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Types of Research<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbcf482 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"fbcf482\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/portfolio-istrazivanja-i-uvida\/data-driven-pristup\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Data-Driven approach<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/portfolio-istrazivanja-i-uvida\/prednosti-koristenja-data-driven-donosenja-odluka\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Advantages of Data-Driven Decision Making<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vrste istra\u017eivanja Osim mogu\u0107nosti provedbe klasi\u010dnih marketin\u0161kih istra\u017eivanja i istra\u017eivanja javnog mnijenja, u EQUESTRIS-u nudimo i mogu\u0107nost provedbe specifi\u010dnih istra\u017eivanja, kao npr.: TESTIRANJE PORUKA I POBJEDNI\u010cKI NARATIV Testiranje poruka i Pobjedni\u010dkog Narativa omogu\u0107uje da empirijski odgovorimo na pitanja: \u0161to re\u0107i, kako treba formulirati poruku, tko treba komunicirati te koje kanale koristiti kako bi se postigao [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2343","post","type-post","status-publish","format-standard","hentry","category-portfolio-istrazivanja-i-uvida"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vrste istra\u017eivanja - EQUESTRIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equestris.hr\/eng\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vrste istra\u017eivanja - EQUESTRIS\" \/>\n<meta property=\"og:description\" content=\"Vrste istra\u017eivanja Osim mogu\u0107nosti provedbe klasi\u010dnih marketin\u0161kih istra\u017eivanja i istra\u017eivanja javnog mnijenja, u EQUESTRIS-u nudimo i mogu\u0107nost provedbe specifi\u010dnih istra\u017eivanja, kao npr.: TESTIRANJE PORUKA I POBJEDNI\u010cKI NARATIV Testiranje poruka i Pobjedni\u010dkog Narativa omogu\u0107uje da empirijski odgovorimo na pitanja: \u0161to re\u0107i, kako treba formulirati poruku, tko treba komunicirati te koje kanale koristiti kako bi se postigao [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/equestris.hr\/eng\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/\" \/>\n<meta property=\"og:site_name\" content=\"EQUESTRIS\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-02T19:32:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-09T22:05:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/cluster_1-768x432-1.jpg\" \/>\n<meta name=\"author\" content=\"adminluka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminluka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/portfolio-istrazivanja-i-uvida\\\/vrste-istrazivanja\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/portfolio-istrazivanja-i-uvida\\\/vrste-istrazivanja\\\/\"},\"author\":{\"name\":\"adminluka\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/person\\\/f6bccce66a2d1b9cd2adbf4cc58d173e\"},\"headline\":\"Vrste istra\u017eivanja\",\"datePublished\":\"2021-05-02T19:32:32+00:00\",\"dateModified\":\"2021-05-09T22:05:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/portfolio-istrazivanja-i-uvida\\\/vrste-istrazivanja\\\/\"},\"wordCount\":814,\"publisher\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/portfolio-istrazivanja-i-uvida\\\/vrste-istrazivanja\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/cluster_1-768x432-1.jpg\",\"articleSection\":[\"portfolio istra\u017eivanja i uvida\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/portfolio-istrazivanja-i-uvida\\\/vrste-istrazivanja\\\/\",\"url\":\"https:\\\/\\\/equestris.hr\\\/portfolio-istrazivanja-i-uvida\\\/vrste-istrazivanja\\\/\",\"name\":\"Vrste istra\u017eivanja - EQUESTRIS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/portfolio-istrazivanja-i-uvida\\\/vrste-istrazivanja\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/portfolio-istrazivanja-i-uvida\\\/vrste-istrazivanja\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/cluster_1-768x432-1.jpg\",\"datePublished\":\"2021-05-02T19:32:32+00:00\",\"dateModified\":\"2021-05-09T22:05:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/portfolio-istrazivanja-i-uvida\\\/vrste-istrazivanja\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/equestris.hr\\\/portfolio-istrazivanja-i-uvida\\\/vrste-istrazivanja\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/portfolio-istrazivanja-i-uvida\\\/vrste-istrazivanja\\\/#primaryimage\",\"url\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/cluster_1-768x432-1.jpg\",\"contentUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/cluster_1-768x432-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/portfolio-istrazivanja-i-uvida\\\/vrste-istrazivanja\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/equestris.hr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vrste istra\u017eivanja\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#website\",\"url\":\"https:\\\/\\\/equestris.hr\\\/\",\"name\":\"EQUESTRIS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/equestris.hr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\",\"name\":\"EQUESTRIS\",\"url\":\"https:\\\/\\\/equestris.hr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/cropped-eqestris-logo.png\",\"contentUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/cropped-eqestris-logo.png\",\"width\":246,\"height\":100,\"caption\":\"EQUESTRIS\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/person\\\/f6bccce66a2d1b9cd2adbf4cc58d173e\",\"name\":\"adminluka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g\",\"caption\":\"adminluka\"},\"sameAs\":[\"https:\\\/\\\/equestris.hr\"],\"url\":\"https:\\\/\\\/equestris.hr\\\/eng\\\/author\\\/adminluka\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vrste istra\u017eivanja - EQUESTRIS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/equestris.hr\/eng\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/","og_locale":"en_GB","og_type":"article","og_title":"Vrste istra\u017eivanja - EQUESTRIS","og_description":"Vrste istra\u017eivanja Osim mogu\u0107nosti provedbe klasi\u010dnih marketin\u0161kih istra\u017eivanja i istra\u017eivanja javnog mnijenja, u EQUESTRIS-u nudimo i mogu\u0107nost provedbe specifi\u010dnih istra\u017eivanja, kao npr.: TESTIRANJE PORUKA I POBJEDNI\u010cKI NARATIV Testiranje poruka i Pobjedni\u010dkog Narativa omogu\u0107uje da empirijski odgovorimo na pitanja: \u0161to re\u0107i, kako treba formulirati poruku, tko treba komunicirati te koje kanale koristiti kako bi se postigao [&hellip;]","og_url":"https:\/\/equestris.hr\/eng\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/","og_site_name":"EQUESTRIS","article_published_time":"2021-05-02T19:32:32+00:00","article_modified_time":"2021-05-09T22:05:15+00:00","og_image":[{"url":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/cluster_1-768x432-1.jpg","type":"","width":"","height":""}],"author":"adminluka","twitter_card":"summary_large_image","twitter_misc":{"Written by":"adminluka","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/equestris.hr\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/#article","isPartOf":{"@id":"https:\/\/equestris.hr\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/"},"author":{"name":"adminluka","@id":"https:\/\/equestris.hr\/#\/schema\/person\/f6bccce66a2d1b9cd2adbf4cc58d173e"},"headline":"Vrste istra\u017eivanja","datePublished":"2021-05-02T19:32:32+00:00","dateModified":"2021-05-09T22:05:15+00:00","mainEntityOfPage":{"@id":"https:\/\/equestris.hr\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/"},"wordCount":814,"publisher":{"@id":"https:\/\/equestris.hr\/#organization"},"image":{"@id":"https:\/\/equestris.hr\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/#primaryimage"},"thumbnailUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/cluster_1-768x432-1.jpg","articleSection":["portfolio istra\u017eivanja i uvida"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/equestris.hr\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/","url":"https:\/\/equestris.hr\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/","name":"Vrste istra\u017eivanja - EQUESTRIS","isPartOf":{"@id":"https:\/\/equestris.hr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/equestris.hr\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/#primaryimage"},"image":{"@id":"https:\/\/equestris.hr\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/#primaryimage"},"thumbnailUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/cluster_1-768x432-1.jpg","datePublished":"2021-05-02T19:32:32+00:00","dateModified":"2021-05-09T22:05:15+00:00","breadcrumb":{"@id":"https:\/\/equestris.hr\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/equestris.hr\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/equestris.hr\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/#primaryimage","url":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/cluster_1-768x432-1.jpg","contentUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/cluster_1-768x432-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/equestris.hr\/portfolio-istrazivanja-i-uvida\/vrste-istrazivanja\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/equestris.hr\/"},{"@type":"ListItem","position":2,"name":"Vrste istra\u017eivanja"}]},{"@type":"WebSite","@id":"https:\/\/equestris.hr\/#website","url":"https:\/\/equestris.hr\/","name":"EQUESTRIS","description":"","publisher":{"@id":"https:\/\/equestris.hr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/equestris.hr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/equestris.hr\/#organization","name":"EQUESTRIS","url":"https:\/\/equestris.hr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/equestris.hr\/#\/schema\/logo\/image\/","url":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/cropped-eqestris-logo.png","contentUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/cropped-eqestris-logo.png","width":246,"height":100,"caption":"EQUESTRIS"},"image":{"@id":"https:\/\/equestris.hr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/equestris.hr\/#\/schema\/person\/f6bccce66a2d1b9cd2adbf4cc58d173e","name":"adminluka","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g","caption":"adminluka"},"sameAs":["https:\/\/equestris.hr"],"url":"https:\/\/equestris.hr\/eng\/author\/adminluka\/"}]}},"_links":{"self":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/2343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/comments?post=2343"}],"version-history":[{"count":30,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/2343\/revisions"}],"predecessor-version":[{"id":5362,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/2343\/revisions\/5362"}],"wp:attachment":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/media?parent=2343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/categories?post=2343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/tags?post=2343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}