{"id":2256,"date":"2021-05-02T18:42:13","date_gmt":"2021-05-02T18:42:13","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=2256"},"modified":"2021-05-08T22:06:28","modified_gmt":"2021-05-08T22:06:28","slug":"vaznost-dobrog-odnosa-s-medijima","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/","title":{"rendered":"The Importance of Having a Good Relationship with the Media"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2256\" class=\"elementor elementor-2256\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f753a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f753a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecee03\" data-id=\"9ecee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d20ea elementor-widget elementor-widget-heading\" data-id=\"a4d20ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The Importance of Having a Good Relationship with the Media<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3eb8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3eb8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c3f6e97\" data-id=\"c3f6e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2c0d1 elementor-widget elementor-widget-text-editor\" data-id=\"dd2c0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mass media is an integral part of contemporary society. Their influence on the thoughts or perceptions of citizens and stakeholders is undisputable. Mass media portrays events, that we have no time to follow, in a simple, inclusionary and participatory way. The media is a ubiquitous part of our everyday life. It is extremely important to cultivate good relationships within the industry.<\/p><p>Already during the 1960s, Bernard Cohen framed a thought which is still very much relevant today:<\/p><blockquote><p><span style=\"color: #888b8d;\">[The press] may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about.<\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac8e11 elementor-widget elementor-widget-image\" data-id=\"2ac8e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"466\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/dobar-odnos-min-768x466-1.jpg\" class=\"attachment-full size-full wp-image-2276\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/dobar-odnos-min-768x466-1.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/dobar-odnos-min-768x466-1-600x364.jpg 600w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/dobar-odnos-min-768x466-1-300x182.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1438a elementor-widget elementor-widget-text-editor\" data-id=\"2d1438a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The importance of having a good media relationship may be viewed through eight key functions journalism \u2013 and therefore the media \u2013 has in everyday life.\n\nThese functions, according to Stephan Russ-Mohl are:<\/p><ul><li><p><strong>Information<\/strong><\/p><\/li><\/ul><p>Every medium has to offer a wide variety of information for the readership to consume. It is unrealistic to expect that your organization will have a daily presence in the media. However, by establishing and nurturing good relationships with the media, your presence will greatly increase.<\/p><ul><li><p><strong>Articulation<\/strong><\/p><\/li><\/ul><p>The media shapes the narrative around certain issues and problems. This makes these issues a matter of the public sphere. In this, they act as a trigger warning for the society at large. In key situations (like in a crisis), positive media presence helps spread a few good words about your company, while furthering your credibility as a relevant source of information on certain topics.<\/p><ul><li><p><strong>Agenda<\/strong><\/p><\/li><\/ul><p>The media puts forward certain media agendas, directing people\u2019s attention to a small number of events and topics. With this amount of control over media presence in mind, by having a good relationship with the media, you are more likely to increase positive media presence for your company.<\/p><ul><li><p><strong>Criticism and control<\/strong><\/p><\/li><\/ul><p>The media is sometimes called a watchdog. It is always where the chaos is. Their job is to oversee, control and criticize. If you are portrayed as a negative persona, the media will report accordingly. Good relationships turn this paradigm around \u2013 instead of being criticized for not doing enough, you will be glorified for doing more than anyone else.<\/p><ul><li><p><strong>Entertainment<\/strong><\/p><\/li><\/ul><p>Entertainment is undoubtedly the most important factor in the media today. This is focused primarily on satisfaction and societal needs. Do not let your media presence turn from professionalism to an object of entertainment.<\/p><ul><li><p><strong>Education<\/strong><\/p><\/li><\/ul><p>The media have an educational function. Although it is primarily within the domain of the education system, the media\u2019s educational reach on the Internet has never been more present. Take part in this \u2013 educate and inform your key audience with your content and media presence.<\/p><ul><li><p><strong>Community and leadership<\/strong><\/p><\/li><\/ul><p>The media socialize people and their leaders. In democratic societies, the media have a leading role on numerous community issues. Having the media at your side is key to forming a positive image about you within a community.<\/p><ul><li><p><strong>Integration<\/strong><\/p><\/li><\/ul><p>The media builds bridges, making all walks of life relatable to the public. Positive media presence can help you create new partnerships and opportunities which were previously unattainable to you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36da151 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"36da151\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/pillar-odnosi-s-medijima\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Back to \"Media Relations\"<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-792811e\" data-id=\"792811e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b8be2a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8be2a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-97299c8\" data-id=\"97299c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a62922 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3a62922\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/pillar-odnosi-s-medijima\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Media Relations<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81fd7a8 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"81fd7a8\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/vrste-medija-i-kako-im-pristupiti\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Types of Media and how to Approach Them<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to Cooperate with the Media Successfully<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/kako-uspjesno-komunicirati-s-medijima\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to Communicate with the Media Successfully<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae9fba6 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ae9fba6\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Importance of Having a Good Relationship with the Media<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Va\u017enost dobrog odnosa s medijima Masovni mediji sastavni su dio suvremenog dru\u0161tva, a njihov utjecaj na oblikovanje percepcija i mi\u0161ljenja gra\u0111ana i dionika je neosporiv. Masovni mediji na jednostavan na\u010din prikazuju doga\u0111aje koje nemamo vremena pratiti i time nam pru\u017eaju osje\u0107aj uklju\u010denosti, sudjelovanja i pripadnosti. Mediji su sveprisutan dio svakodnevice, stoga je iznimno bitno razviti [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2256","post","type-post","status-publish","format-standard","hentry","category-odnosi-s-medijima"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Va\u017enost dobrog odnosa s medijima - EQUESTRIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Va\u017enost dobrog odnosa s medijima - EQUESTRIS\" \/>\n<meta property=\"og:description\" content=\"Va\u017enost dobrog odnosa s medijima Masovni mediji sastavni su dio suvremenog dru\u0161tva, a njihov utjecaj na oblikovanje percepcija i mi\u0161ljenja gra\u0111ana i dionika je neosporiv. Masovni mediji na jednostavan na\u010din prikazuju doga\u0111aje koje nemamo vremena pratiti i time nam pru\u017eaju osje\u0107aj uklju\u010denosti, sudjelovanja i pripadnosti. Mediji su sveprisutan dio svakodnevice, stoga je iznimno bitno razviti [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/\" \/>\n<meta property=\"og:site_name\" content=\"EQUESTRIS\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-02T18:42:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-08T22:06:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/dobar-odnos-min-768x466-1.jpg\" \/>\n<meta name=\"author\" content=\"adminluka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminluka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/vaznost-dobrog-odnosa-s-medijima\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/vaznost-dobrog-odnosa-s-medijima\\\/\"},\"author\":{\"name\":\"adminluka\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/person\\\/f6bccce66a2d1b9cd2adbf4cc58d173e\"},\"headline\":\"Va\u017enost dobrog odnosa s medijima\",\"datePublished\":\"2021-05-02T18:42:13+00:00\",\"dateModified\":\"2021-05-08T22:06:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/vaznost-dobrog-odnosa-s-medijima\\\/\"},\"wordCount\":559,\"publisher\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/vaznost-dobrog-odnosa-s-medijima\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/dobar-odnos-min-768x466-1.jpg\",\"articleSection\":[\"odnosi s medijima\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/vaznost-dobrog-odnosa-s-medijima\\\/\",\"url\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/vaznost-dobrog-odnosa-s-medijima\\\/\",\"name\":\"Va\u017enost dobrog odnosa s medijima - EQUESTRIS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/vaznost-dobrog-odnosa-s-medijima\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/vaznost-dobrog-odnosa-s-medijima\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/dobar-odnos-min-768x466-1.jpg\",\"datePublished\":\"2021-05-02T18:42:13+00:00\",\"dateModified\":\"2021-05-08T22:06:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/vaznost-dobrog-odnosa-s-medijima\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/vaznost-dobrog-odnosa-s-medijima\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/vaznost-dobrog-odnosa-s-medijima\\\/#primaryimage\",\"url\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/dobar-odnos-min-768x466-1.jpg\",\"contentUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/dobar-odnos-min-768x466-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/vaznost-dobrog-odnosa-s-medijima\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/equestris.hr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Va\u017enost dobrog odnosa s medijima\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#website\",\"url\":\"https:\\\/\\\/equestris.hr\\\/\",\"name\":\"EQUESTRIS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/equestris.hr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\",\"name\":\"EQUESTRIS\",\"url\":\"https:\\\/\\\/equestris.hr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/cropped-eqestris-logo.png\",\"contentUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/cropped-eqestris-logo.png\",\"width\":246,\"height\":100,\"caption\":\"EQUESTRIS\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/person\\\/f6bccce66a2d1b9cd2adbf4cc58d173e\",\"name\":\"adminluka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g\",\"caption\":\"adminluka\"},\"sameAs\":[\"https:\\\/\\\/equestris.hr\"],\"url\":\"https:\\\/\\\/equestris.hr\\\/eng\\\/author\\\/adminluka\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Va\u017enost dobrog odnosa s medijima - EQUESTRIS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/","og_locale":"en_GB","og_type":"article","og_title":"Va\u017enost dobrog odnosa s medijima - EQUESTRIS","og_description":"Va\u017enost dobrog odnosa s medijima Masovni mediji sastavni su dio suvremenog dru\u0161tva, a njihov utjecaj na oblikovanje percepcija i mi\u0161ljenja gra\u0111ana i dionika je neosporiv. Masovni mediji na jednostavan na\u010din prikazuju doga\u0111aje koje nemamo vremena pratiti i time nam pru\u017eaju osje\u0107aj uklju\u010denosti, sudjelovanja i pripadnosti. Mediji su sveprisutan dio svakodnevice, stoga je iznimno bitno razviti [&hellip;]","og_url":"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/","og_site_name":"EQUESTRIS","article_published_time":"2021-05-02T18:42:13+00:00","article_modified_time":"2021-05-08T22:06:28+00:00","og_image":[{"url":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/dobar-odnos-min-768x466-1.jpg","type":"","width":"","height":""}],"author":"adminluka","twitter_card":"summary_large_image","twitter_misc":{"Written by":"adminluka","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/#article","isPartOf":{"@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/"},"author":{"name":"adminluka","@id":"https:\/\/equestris.hr\/#\/schema\/person\/f6bccce66a2d1b9cd2adbf4cc58d173e"},"headline":"Va\u017enost dobrog odnosa s medijima","datePublished":"2021-05-02T18:42:13+00:00","dateModified":"2021-05-08T22:06:28+00:00","mainEntityOfPage":{"@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/"},"wordCount":559,"publisher":{"@id":"https:\/\/equestris.hr\/#organization"},"image":{"@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/#primaryimage"},"thumbnailUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/dobar-odnos-min-768x466-1.jpg","articleSection":["odnosi s medijima"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/","url":"https:\/\/equestris.hr\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/","name":"Va\u017enost dobrog odnosa s medijima - EQUESTRIS","isPartOf":{"@id":"https:\/\/equestris.hr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/#primaryimage"},"image":{"@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/#primaryimage"},"thumbnailUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/dobar-odnos-min-768x466-1.jpg","datePublished":"2021-05-02T18:42:13+00:00","dateModified":"2021-05-08T22:06:28+00:00","breadcrumb":{"@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/equestris.hr\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/#primaryimage","url":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/dobar-odnos-min-768x466-1.jpg","contentUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/dobar-odnos-min-768x466-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/equestris.hr\/"},{"@type":"ListItem","position":2,"name":"Va\u017enost dobrog odnosa s medijima"}]},{"@type":"WebSite","@id":"https:\/\/equestris.hr\/#website","url":"https:\/\/equestris.hr\/","name":"EQUESTRIS","description":"","publisher":{"@id":"https:\/\/equestris.hr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/equestris.hr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/equestris.hr\/#organization","name":"EQUESTRIS","url":"https:\/\/equestris.hr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/equestris.hr\/#\/schema\/logo\/image\/","url":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/cropped-eqestris-logo.png","contentUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/cropped-eqestris-logo.png","width":246,"height":100,"caption":"EQUESTRIS"},"image":{"@id":"https:\/\/equestris.hr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/equestris.hr\/#\/schema\/person\/f6bccce66a2d1b9cd2adbf4cc58d173e","name":"adminluka","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g","caption":"adminluka"},"sameAs":["https:\/\/equestris.hr"],"url":"https:\/\/equestris.hr\/eng\/author\/adminluka\/"}]}},"_links":{"self":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/2256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/comments?post=2256"}],"version-history":[{"count":17,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/2256\/revisions"}],"predecessor-version":[{"id":4697,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/2256\/revisions\/4697"}],"wp:attachment":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/media?parent=2256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/categories?post=2256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/tags?post=2256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}