{"id":2255,"date":"2021-05-02T18:41:53","date_gmt":"2021-05-02T18:41:53","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=2255"},"modified":"2021-05-08T22:06:20","modified_gmt":"2021-05-08T22:06:20","slug":"kako-uspjesno-komunicirati-s-medijima","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/kako-uspjesno-komunicirati-s-medijima\/","title":{"rendered":"How to Communicate with the Media Successfully"},"content":{"rendered":"
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How to Communicate with the Media Successfully<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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There are numerous factors that impact a journalist\u2019s daily tasks. Each article a journalist writes needs to abide by the five professional standards of journalism: truth, accuracy, integrity, fairness, and impartiality. Additionally, a journalist must conform to other factors independent of their media agency, all of which influences their story: media owners, advertisers, the editor in chief, section editor, and the audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Today\u2019s information gets distributed at an incredible speed. For them to publish a news story that is relevant, and likely to boost sales (i.e. profit), a journalist has to handle information in the shortest amount of time possible. Therefore, the content you create, meant to be distributed to the media, needs to follow certain guidelines to maximize effect.<\/p>

Robert Gunnin<\/strong>, American media relations expert, highlights ten principles for creating media content:<\/p>

  1. Make your sentences brief \u2013 Sentences with more than 20 words weaken the weight of the information you want to get across. However, sentence length should vary so as not to appear monotone or dull.<\/li>
  2. Simplicity over complexity \u2013 The secret to good writing is to bring down sentences to their purest form. Do not go around in circles, use unnecessary, unrelated jargon or superfluous words \u2013 that\u2019s how sentences lose clarity.<\/li>
  3. Give preference to everyday expressions \u2013 When you are sending a message, your thoughts need to relate easily to others. The best way to do this is through short, simple everyday language.<\/li>
  4. Avoid using unnecessary words \u2013 A large portion of writing for the media is watered down with empty words. This is tiresome for the reader and distracts their attention.<\/li>
  5. Use the active voice that expresses action \u2013 The active voice makes the writing appear livelier and captures the reader\u2019s attention more easily. It is stronger and more direct than the passive voice.<\/li>
  6. Write in the same way you usually speak \u2013 You should avoid strict and formal language, particularly in the beginning of the text, reserved for the most important information. Be specific but do not bore the reader by being overly formal.<\/li>
  7. Use easily understood words \u2013 Avoid vague writing and using industry jargon. The terminology you use also needs to be explained. To keep the text short, instead of heavy jargon, opt for a word that is understood by the general population.<\/li>
  8. Find common ground with what is relatable to your readers \u2013 In your writing you, should have relatable reference points. Convey information in a humane and simple way for your main intention to get across clearly.<\/li>
  9. Be versatile \u2013 Writing is communication. The way you use language reveals distinct features about you as an individual. Develop your own style.<\/li>
  10. Write to convey information, not to impress \u2013 The probability of you impressing someone using big words and a wide vocabulary is very low. The primary function of your content is information.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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