{"id":2254,"date":"2021-05-02T18:41:46","date_gmt":"2021-05-02T18:41:46","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=2254"},"modified":"2021-05-09T21:50:07","modified_gmt":"2021-05-09T21:50:07","slug":"kako-uspjesno-suradivati-s-medijima","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/","title":{"rendered":"How to Cooperate with the Media Successfully"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2254\" class=\"elementor elementor-2254\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f753a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f753a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecee03\" data-id=\"9ecee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d20ea elementor-widget elementor-widget-heading\" data-id=\"a4d20ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">How to Cooperate with the Media Successfully<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3eb8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3eb8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c3f6e97\" data-id=\"c3f6e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2c0d1 elementor-widget elementor-widget-text-editor\" data-id=\"dd2c0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The two basic goals of media are:<\/p><ul><li><strong>Uncovering and distributing truth<\/strong><\/li><li><strong>Economic sustainability of the media<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac8e11 elementor-widget elementor-widget-image\" data-id=\"2ac8e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/davanje-intervjua-min-768x513-1.jpg\" class=\"attachment-full size-full wp-image-2266\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/davanje-intervjua-min-768x513-1.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/davanje-intervjua-min-768x513-1-600x401.jpg 600w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/davanje-intervjua-min-768x513-1-300x200.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1438a elementor-widget elementor-widget-text-editor\" data-id=\"2d1438a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When cooperating with any type of media, you must adjust your expectations. The media sells information and entertainment as a product. This is why certain audience behaviour is stimulated \u2013 buying, reading, watching and listening to the media. It is also important to note that the media sell ad space to advertisers, and they are also influenced by politics \u2013 ownership politics, advertising politics, editorial politics, etc.<\/p><p>Through years of research, the PR profession has defined some key principles for effective media relations:<\/p><ol><li><strong>Speak openly<\/strong><\/li><li><strong>Be considerate<\/strong><\/li><li><strong>Do not request or criticize<\/strong><\/li><li><strong>Do not ask for the story to be buried<\/strong><\/li><li><strong>Do not overwhelm the media with information<\/strong><\/li><\/ol><p><strong>Speak openly<\/strong><\/p><p>Honesty and trustworthiness are the best, and the only, correct media relations policy. Trustworthiness is gained through years of work and relationship building with the media. This principle must be absolute law when communicating with the media. If you are unable to answer a question, explain why you cannot divulge the information \u2013 but do not lie.<\/p><p><strong>Be considerate<\/strong><\/p><p>You need to respect the limitations and deadlines that govern certain media. The best way to ensure good cooperation with journalists is to provide them with relevant, interesting, factual and complete information in the shortest amount of time. In doing so, you make it easier for the journalists and start building good relationships.<\/p><p><strong>Do not request or criticize<\/strong><\/p><p>Journalists need to be given flawless information. When they publish flawed content, both you and the journalist lose credibility. Frequent requests for something uninteresting, incomplete and irrelevant to be published will not get you the positive media presence you are looking for.<\/p><p><strong>Do not ask for the story to be buried<\/strong><\/p><p class=\"translation-block\">Attempts to hide information are one of the biggest media disasters your company can create. Not only do you damage your credibility and reputation, but you also see its negative effects on all aspects of your business. You cannot ask members of the media to bury information. The best way to stop an undesirable media situation is through <strong><a href=\"https:\/\/equestris.hr\/eng\/prevencija-i-upravljanje-krizama\/pillar-prevencija-i-upravljanje-kriznim-situacijama\/\" rel=\"noopener noreferrer\" target=\"_self\">incident prevention<\/a><\/strong>.<\/p><p><strong>Do not overwhelm the media with information<\/strong><\/p><p>It is extremely important to know the difference between relevant and irrelevant information, as well as what does or does not make for a potential news story. If you overwhelm the media with a bunch of useless information, they will slowly but surely stop publishing your content and other relevant information, regardless of the quality.<\/p><p class=\"translation-block\"><strong>Experts in the communication industry have found ten useful guidelines for working with the media<\/strong> (S. M. Cutlip, A. H. Center and G. M. Broom):<\/p><ol><li>Speak from a position of public interest, not corporate interest<\/li><li class=\"translation-block\">Make the news you are distributing simple to <strong><a href=\"https:\/\/equestris.hr\/eng\/testiranje-poruka-i-pobjednicki-narativ\/pillar-testiranje-poruka-i-pobjednicki-narativ\/\" rel=\"noopener noreferrer\" target=\"_self\">read, process and use<\/a><\/strong>.<\/li><li>If you do not want to be quoted, do not say anything<\/li><li>State the most important facts at the beginning<\/li><li>Do not argue with journalists<\/li><li>Do not repeat common knowledge or use offensive language<\/li><li>Give direct answers to direct questions (the more complex the journalist\u2019s question is, the simpler and shorter your answer should be)<\/li><li>If you do not know the answer to a question, say so and give the correct information as soon as you can<\/li><li>Always tell the truth<\/li><li>Do not call a press conference if you do not have good news<\/li><\/ol><p>To add, also be approachable and inviting. Do not stall and be aware that journalists are professionals whose job it is to create news and distribute information. Cordiality and honesty are your most effective tool for working with the media.<\/p><p><strong><em>*Prema: Zoran Tomi\u0107, Odnosi s javno\u0161\u0107u \u2013 Teorija i praksa<\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-881ef1e elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"881ef1e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/pillar-odnosi-s-medijima\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Back to \"Media Relations\"<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-792811e\" data-id=\"792811e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6655904 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6655904\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b34e7d7\" data-id=\"b34e7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acc489a elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"acc489a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/pillar-odnosi-s-medijima\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Media Relations<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff42ff elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"dff42ff\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/vrste-medija-i-kako-im-pristupiti\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Types of Media and how to Approach Them<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f03b49 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9f03b49\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to Cooperate with the Media Successfully<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b479a13 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b479a13\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/kako-uspjesno-komunicirati-s-medijima\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to Communicate with the Media Successfully<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/vaznost-dobrog-odnosa-s-medijima\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Importance of Having a Good Relationship with the Media<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Kako uspje\u0161no sura\u0111ivati s medijima? Va\u017eno je razumjeti dva osnovna cilja medija: Tra\u017eenje i \u0161irenje istine Ekonomska odr\u017eivost medija S time na umu, prilikom suradnje s bilo kojom vrstom medija potrebno je prilagoditi o\u010dekivanja. Mediji informacije i zabavu prodaju kao proizvode tako da se stimulira odre\u0111eno pona\u0161anje publike \u2013 kupovina, \u010ditanje, slu\u0161anje ili gledanje medija. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2254","post","type-post","status-publish","format-standard","hentry","category-odnosi-s-medijima"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako uspje\u0161no sura\u0111ivati s medijima? - EQUESTRIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kako uspje\u0161no sura\u0111ivati s medijima? - EQUESTRIS\" \/>\n<meta property=\"og:description\" content=\"Kako uspje\u0161no sura\u0111ivati s medijima? Va\u017eno je razumjeti dva osnovna cilja medija: Tra\u017eenje i \u0161irenje istine Ekonomska odr\u017eivost medija S time na umu, prilikom suradnje s bilo kojom vrstom medija potrebno je prilagoditi o\u010dekivanja. Mediji informacije i zabavu prodaju kao proizvode tako da se stimulira odre\u0111eno pona\u0161anje publike \u2013 kupovina, \u010ditanje, slu\u0161anje ili gledanje medija. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/\" \/>\n<meta property=\"og:site_name\" content=\"EQUESTRIS\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-02T18:41:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-09T21:50:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/davanje-intervjua-min-768x513-1.jpg\" \/>\n<meta name=\"author\" content=\"adminluka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminluka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/kako-uspjesno-suradivati-s-medijima\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/kako-uspjesno-suradivati-s-medijima\\\/\"},\"author\":{\"name\":\"adminluka\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/person\\\/f6bccce66a2d1b9cd2adbf4cc58d173e\"},\"headline\":\"Kako uspje\u0161no sura\u0111ivati s medijima?\",\"datePublished\":\"2021-05-02T18:41:46+00:00\",\"dateModified\":\"2021-05-09T21:50:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/kako-uspjesno-suradivati-s-medijima\\\/\"},\"wordCount\":642,\"publisher\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/kako-uspjesno-suradivati-s-medijima\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/davanje-intervjua-min-768x513-1.jpg\",\"articleSection\":[\"odnosi s medijima\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/kako-uspjesno-suradivati-s-medijima\\\/\",\"url\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/kako-uspjesno-suradivati-s-medijima\\\/\",\"name\":\"Kako uspje\u0161no sura\u0111ivati s medijima? - EQUESTRIS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/kako-uspjesno-suradivati-s-medijima\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/kako-uspjesno-suradivati-s-medijima\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/davanje-intervjua-min-768x513-1.jpg\",\"datePublished\":\"2021-05-02T18:41:46+00:00\",\"dateModified\":\"2021-05-09T21:50:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/kako-uspjesno-suradivati-s-medijima\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/kako-uspjesno-suradivati-s-medijima\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/kako-uspjesno-suradivati-s-medijima\\\/#primaryimage\",\"url\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/davanje-intervjua-min-768x513-1.jpg\",\"contentUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/davanje-intervjua-min-768x513-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/odnosi-s-medijima\\\/kako-uspjesno-suradivati-s-medijima\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/equestris.hr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kako uspje\u0161no sura\u0111ivati s medijima?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#website\",\"url\":\"https:\\\/\\\/equestris.hr\\\/\",\"name\":\"EQUESTRIS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/equestris.hr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\",\"name\":\"EQUESTRIS\",\"url\":\"https:\\\/\\\/equestris.hr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/cropped-eqestris-logo.png\",\"contentUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/cropped-eqestris-logo.png\",\"width\":246,\"height\":100,\"caption\":\"EQUESTRIS\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/person\\\/f6bccce66a2d1b9cd2adbf4cc58d173e\",\"name\":\"adminluka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g\",\"caption\":\"adminluka\"},\"sameAs\":[\"https:\\\/\\\/equestris.hr\"],\"url\":\"https:\\\/\\\/equestris.hr\\\/eng\\\/author\\\/adminluka\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kako uspje\u0161no sura\u0111ivati s medijima? - EQUESTRIS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/","og_locale":"en_GB","og_type":"article","og_title":"Kako uspje\u0161no sura\u0111ivati s medijima? - EQUESTRIS","og_description":"Kako uspje\u0161no sura\u0111ivati s medijima? Va\u017eno je razumjeti dva osnovna cilja medija: Tra\u017eenje i \u0161irenje istine Ekonomska odr\u017eivost medija S time na umu, prilikom suradnje s bilo kojom vrstom medija potrebno je prilagoditi o\u010dekivanja. Mediji informacije i zabavu prodaju kao proizvode tako da se stimulira odre\u0111eno pona\u0161anje publike \u2013 kupovina, \u010ditanje, slu\u0161anje ili gledanje medija. [&hellip;]","og_url":"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/","og_site_name":"EQUESTRIS","article_published_time":"2021-05-02T18:41:46+00:00","article_modified_time":"2021-05-09T21:50:07+00:00","og_image":[{"url":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/davanje-intervjua-min-768x513-1.jpg","type":"","width":"","height":""}],"author":"adminluka","twitter_card":"summary_large_image","twitter_misc":{"Written by":"adminluka","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/#article","isPartOf":{"@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/"},"author":{"name":"adminluka","@id":"https:\/\/equestris.hr\/#\/schema\/person\/f6bccce66a2d1b9cd2adbf4cc58d173e"},"headline":"Kako uspje\u0161no sura\u0111ivati s medijima?","datePublished":"2021-05-02T18:41:46+00:00","dateModified":"2021-05-09T21:50:07+00:00","mainEntityOfPage":{"@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/"},"wordCount":642,"publisher":{"@id":"https:\/\/equestris.hr\/#organization"},"image":{"@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/#primaryimage"},"thumbnailUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/davanje-intervjua-min-768x513-1.jpg","articleSection":["odnosi s medijima"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/","url":"https:\/\/equestris.hr\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/","name":"Kako uspje\u0161no sura\u0111ivati s medijima? - EQUESTRIS","isPartOf":{"@id":"https:\/\/equestris.hr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/#primaryimage"},"image":{"@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/#primaryimage"},"thumbnailUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/davanje-intervjua-min-768x513-1.jpg","datePublished":"2021-05-02T18:41:46+00:00","dateModified":"2021-05-09T21:50:07+00:00","breadcrumb":{"@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/equestris.hr\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/#primaryimage","url":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/davanje-intervjua-min-768x513-1.jpg","contentUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/davanje-intervjua-min-768x513-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/equestris.hr\/odnosi-s-medijima\/kako-uspjesno-suradivati-s-medijima\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/equestris.hr\/"},{"@type":"ListItem","position":2,"name":"Kako uspje\u0161no sura\u0111ivati s medijima?"}]},{"@type":"WebSite","@id":"https:\/\/equestris.hr\/#website","url":"https:\/\/equestris.hr\/","name":"EQUESTRIS","description":"","publisher":{"@id":"https:\/\/equestris.hr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/equestris.hr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/equestris.hr\/#organization","name":"EQUESTRIS","url":"https:\/\/equestris.hr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/equestris.hr\/#\/schema\/logo\/image\/","url":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/cropped-eqestris-logo.png","contentUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/cropped-eqestris-logo.png","width":246,"height":100,"caption":"EQUESTRIS"},"image":{"@id":"https:\/\/equestris.hr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/equestris.hr\/#\/schema\/person\/f6bccce66a2d1b9cd2adbf4cc58d173e","name":"adminluka","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g","caption":"adminluka"},"sameAs":["https:\/\/equestris.hr"],"url":"https:\/\/equestris.hr\/eng\/author\/adminluka\/"}]}},"_links":{"self":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/2254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/comments?post=2254"}],"version-history":[{"count":24,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/2254\/revisions"}],"predecessor-version":[{"id":5327,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/2254\/revisions\/5327"}],"wp:attachment":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/media?parent=2254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/categories?post=2254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/tags?post=2254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}