{"id":2215,"date":"2021-05-02T18:12:14","date_gmt":"2021-05-02T18:12:14","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=2215"},"modified":"2021-05-08T21:56:46","modified_gmt":"2021-05-08T21:56:46","slug":"lobiranje","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/zagovaranje-i-javne-politike\/lobiranje\/","title":{"rendered":"Lobbying"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2215\" class=\"elementor elementor-2215\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f753a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f753a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecee03\" data-id=\"9ecee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d20ea elementor-widget elementor-widget-heading\" data-id=\"a4d20ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\nLobbying<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3eb8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3eb8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c3f6e97\" data-id=\"c3f6e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2c0d1 elementor-widget elementor-widget-text-editor\" data-id=\"dd2c0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Considering the fact that government policies can have a significant impact on the business community, it is only fair that the business community has the chance to present their arguments about the potential negative impacts caused by certain policies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac8e11 elementor-widget elementor-widget-image\" data-id=\"2ac8e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"443\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/lobiranje_1-768x443-1.jpg\" class=\"attachment-full size-full wp-image-2230\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/lobiranje_1-768x443-1.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/lobiranje_1-768x443-1-600x346.jpg 600w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/lobiranje_1-768x443-1-300x173.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1438a elementor-widget elementor-widget-text-editor\" data-id=\"2d1438a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The business community in that case uses all the tools at their disposal to approach political and social stakeholders, influencing optimal decision making and public policy.<\/p><p class=\"translation-block\"><a href=\"https:\/\/supportapprenticeships.eu\/wp-content\/uploads\/2016\/12\/Prezentacija_EP4A_-predavanje-Lobiranje-i-javno-zagovaranje-17.5.2017..pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Lobbying<\/strong><\/a> refers to representing certain legitimate concerns of special interest groups before members and stakeholders of the political sphere or the legislative branch. It is also employed to influence public opinion. Lobbying is the effort to establish contacts and relationships with decision makers in various social fields, to ultimately present your case so they make informed decisions.<\/p><p>For lobbying to be successful, you need to determine what can be realistically achieved, and moreover, what goals are defined \u2013 goals which cannot go against the public interest.<\/p><p><a href=\"https:\/\/supportapprenticeships.eu\/wp-content\/uploads\/2016\/12\/Prezentacija_EP4A_-predavanje-Lobiranje-i-javno-zagovaranje-17.5.2017..pdf\"><strong>THE GOALS OF LOBBYING<\/strong><\/a><\/p><p>We will list the two most general goals of lobbying:<\/p><ul><li>To inform the public about (your) company\u2019s or organization\u2019s arguments, and likewise to gain insight into the stakeholders\u2019 arguments<\/li><li>To secure a level playing field for your entire industry segment, association or other subjects <em>\u201clevel playing field\u201d)<\/em>za cjelokupni segment industrije, udruz\u030cenje ili neke druge subjekte<\/li><\/ul><p>However, for your lobbying goals to be successfully implemented, you need the help of top experts. Lobbying is by no means an easy task; the lobbying profession is a legitimate and integral part of the democratic political process. Lobbyists need to have strong communication skills and extensive knowledge of the industry they are representing, plus the legislative and regulatory processes involved.<\/p><p><a href=\"https:\/\/supportapprenticeships.eu\/wp-content\/uploads\/2016\/12\/Prezentacija_EP4A_-predavanje-Lobiranje-i-javno-zagovaranje-17.5.2017..pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>TYPES OF LOBBYING<\/strong><\/a><\/p><ul><li>Legislative Lobbying \u2013 targets law proposals or relevant procedures<\/li><li>Business Lobbying \u2013 targets new business opportunities and markets<\/li><li>Political Lobbying \u2013 targets stakeholders or institutions for support in various projects<\/li><li>Image-Building Lobbying, by an institution, company or individual<\/li><li>Other types of highly specialized lobbying \u2013 lobbying for special permits, etc.<\/li><\/ul><p class=\"translation-block\"><strong>*The Olsen lobbying<\/strong> matrix explains the situations where companies opt for individual or collective lobbying.<\/p><p>A company opts for individual lobbying if the challenge it faces is critical for their business and they do not have potential partners for coalition. On the other hand, when multiple companies are faced with the same challenge, some form of collective lobbying is usually more appropriate and effective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f115f4f elementor-widget elementor-widget-image\" data-id=\"f115f4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"511\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/The-Lobbiyng-matrix-768x511-1.jpg\" class=\"attachment-full size-full wp-image-2231\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/The-Lobbiyng-matrix-768x511-1.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/The-Lobbiyng-matrix-768x511-1-600x399.jpg 600w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/The-Lobbiyng-matrix-768x511-1-300x200.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b2fd2 elementor-widget elementor-widget-text-editor\" data-id=\"35b2fd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>STAKEHOLDER ANALYSIS<\/strong><\/p><p>Being thoroughly acquainted with all involved stakeholders and related processes will help you recognize the correct timing and opportunity to present your arguments. Stakeholder analysis correlates the stakeholder\u2019s opinion or interest for your desired issue to their power to decide on that issue. Furthermore, key stakeholders are those who have the highest amount of power and interest.<\/p><p>Forming a coalition allows certain stakeholders, who have little individual power or influence, to significantly improve their influence through larger numbers. Also, keep in mind that within every stakeholder group there are people who are easy to work with, and those that are more difficult to convince or form alliances with.<\/p><p>A good stakeholder analysis is one of the factors crucial for a successful lobbying campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3bbf62 elementor-widget elementor-widget-image\" data-id=\"d3bbf62\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"706\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Analiza-aktera-copy-768x706-1.jpg\" class=\"attachment-full size-full wp-image-2232\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Analiza-aktera-copy-768x706-1.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Analiza-aktera-copy-768x706-1-600x552.jpg 600w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Analiza-aktera-copy-768x706-1-300x276.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba99acb elementor-widget elementor-widget-text-editor\" data-id=\"ba99acb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Get in touch with us and together we will approach the challenges you face that require expert lobbying or advocacy.<\/p><ul><li><em>*Thomas C. Lawton, Jonathan P. Doh, and Tazeeb Rajwani: \u201cAligning for Advantage: Competitive Strategies for the Political and Social Arenas\u201d<\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f39db elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e6f39db\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/zagovaranje-i-javne-politike\/pillar-zagovaranje-i-javne-politike\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Back to ADVOCACY AND PUBLIC POLICY<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-792811e\" data-id=\"792811e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-524e6aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"524e6aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-877dc3a\" data-id=\"877dc3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee065d0 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ee065d0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/zagovaranje-i-javne-politike\/pillar-zagovaranje-i-javne-politike\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Advocacy and Public Policy<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94dbc81 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"94dbc81\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/zagovaranje-i-javne-politike\/javne-politike\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Public Policy<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/zagovaranje-i-javne-politike\/zagovaranje\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Advocacy<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c834880 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c834880\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/zagovaranje-i-javne-politike\/lobiranje\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Lobbying<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Lobiranje S obzirom na to da vladine politike mogu imati znac\u030cajan utjecaj na poslovnu zajednicu, legitimno je da poslovna zajednica ima priliku predoc\u030citi svoje argumente u sluc\u030caju nez\u030celjenih negativnih posljedica odre\u0111enih politika. Poslovna zajednica pritom koristi sve moguc\u0301nosti legitimnog pristupa politic\u030ckim i drus\u030ctvenim dionicima kako bi prenijela svoje poruke te na taj nac\u030cin pokus\u030cala utjecati [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2215","post","type-post","status-publish","format-standard","hentry","category-zagovaranje-i-javne-politike"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lobiranje - EQUESTRIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equestris.hr\/eng\/zagovaranje-i-javne-politike\/lobiranje\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lobiranje - EQUESTRIS\" \/>\n<meta property=\"og:description\" content=\"Lobiranje S obzirom na to da vladine politike mogu imati znac\u030cajan utjecaj na poslovnu zajednicu, legitimno je da poslovna zajednica ima priliku predoc\u030citi svoje argumente u sluc\u030caju nez\u030celjenih negativnih posljedica odre\u0111enih politika. 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