{"id":2173,"date":"2021-05-02T17:24:32","date_gmt":"2021-05-02T17:24:32","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=2173"},"modified":"2021-05-31T10:38:33","modified_gmt":"2021-05-31T10:38:33","slug":"cetiri-dimenzije-pripreme","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/prevencija-i-upravljanje-krizama\/cetiri-dimenzije-pripreme\/","title":{"rendered":"The Four Dimensions of Preparation"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2173\" class=\"elementor elementor-2173\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f753a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f753a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecee03\" data-id=\"9ecee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d20ea elementor-widget elementor-widget-heading\" data-id=\"a4d20ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The Four Dimensions of Preparation<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3eb8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3eb8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c3f6e97\" data-id=\"c3f6e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2c0d1 elementor-widget elementor-widget-text-editor\" data-id=\"dd2c0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In most cases, companies or organizations encounter crisis because they were not prepared for it. To avoid a crisis, it is important to ensure that an incident does not escalate into a crisis. This can only be achieved through adequate preparation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac8e11 elementor-widget elementor-widget-image\" data-id=\"2ac8e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/4-dimenzije-pripreme-min-1024x431-1.jpg\" class=\"attachment-full size-full wp-image-2179\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/4-dimenzije-pripreme-min-1024x431-1.jpg 1024w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/4-dimenzije-pripreme-min-1024x431-1-600x253.jpg 600w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/4-dimenzije-pripreme-min-1024x431-1-300x126.jpg 300w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/4-dimenzije-pripreme-min-1024x431-1-768x323.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1438a elementor-widget elementor-widget-text-editor\" data-id=\"2d1438a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Steve Hather, Group Chief Risk Officer u Coca-Cola Hellenic Bottling Company notes that special attention needs to be paid to four dimensions of a company\u2019s preparation stage:<\/p><ul><li class=\"translation-block\"><strong>Perspective <\/strong>\u2013 looking at the situation from the right and appropriate perspective<\/li><li class=\"translation-block\"><strong>Plan <\/strong>\u2013 making a specific plan<\/li><li class=\"translation-block\"><strong>People <\/strong>\u2013 engaging responsible actors to implement the plan<\/li><li class=\"translation-block\"><strong>Practice<\/strong>\u2013 practicing the plan in  to boost confidence and trust among your employees<\/li><\/ul><p><strong>PERSPECTIVE<\/strong><\/p><p>Even the world\u2019s best methods for preventing crises cannot prevent every possible situation. Preparedness can create a false sense of security and even a state of denial when an incident seems likely to occur. It is therefore very important to maintain a realistic perspective: each company has to be aware of the possibility that a crisis can occur. It also has to pay constant attention and be up to date, developing the systems already in place.<\/p><p>Every company should have clearly defined \u2018triggers\u2019 which \u2013 when set off \u2013 make the right people aware of the incident in time. That way, by utilizing relevant resources and expertise, a quick solution may be found.<\/p><p>However, sometimes in a crisis situation, simply stating facts, defending standard procedures and pointing to results isn\u2019t enough. You must look at the situation from the perspective of the key stakeholders involved in the crisis situation. In that moment you need to pay attention to their emotions, expectations, worries, and show compassion for their predicament.<\/p><p>When an incident becomes a crisis, you must remember that standard PR methods and tools do not always work in crisis situations. PR works by presenting an unfavorable situation in the best possible way, so that the problem would sound more acceptable to the public. However, PR methods never solve the root of the issue. A proper crisis management strategy removes the problem and effectively communicates a solution for it.<\/p><p><strong>PLAN<\/strong><\/p><p>There are various types of plans you could integrate into your crisis prevention strategy.<\/p><p>These types of plans are frequently used (but also relative to the type of your business):<\/p><ul><li class=\"translation-block\"><strong><em>Incident Response Plan<\/em><\/strong><\/li><li class=\"translation-block\"><strong><em>Product Recall Plan<\/em><\/strong><\/li><li class=\"translation-block\"><strong><em>Crisis Prevention Plan<\/em><\/strong><\/li><li class=\"translation-block\"><strong><em>Crisis Management Plan<\/em><\/strong><\/li><\/ul><blockquote><p><span style=\"color: #888b8d;\">\u201cAn incident response plan allows you and your team to think about and test your reactions when the incident does occur.\u201d<\/span><\/p><\/blockquote><p class=\"translation-block\">A product recall plan is usually in the domain Quality Control, the head of which is only concerned with the technical side of the incident. However, when the incident escalates, the entire situation transfers to the crisis management team. At that point, the <strong>crisis management plan<\/strong> is activated. A crisis prevention plan should be in sync with the product recall plan, to prevent further escalation.<\/p><p>Plans are written guidelines which direct your team toward key questions. They enable a quick, appropriate response to contain the incident while staying ahead of further developments. Each type of plan listed above involves guidelines and tools which ensure that teams asks the right people, the right questions, at the right time; and, that team members respond swiftly, making decisions that lead to appropriate action.<\/p><p><strong>PEOPLE<\/strong><\/p><p>All plans and strategies are useless without the promising, capable and experienced people who put these plans into action.<\/p><p>For your plans to work effectively, you must organize special trainings which offer more than just reading material. Plans should guide people through key processes \u2013 the investigations, assessments, strategies and communication, which prevent an event from escalating into a crisis. Your employees must crucially understand these processes and plans.<\/p><p>Naturally, the role of the CEO is of great importance when an incident or crisis occurs. In crisis situations, all eyes point to the CEO, their actions and public appearances. It is quite often that unrehearsed public appearances cause further damage.<\/p><p class=\"translation-block\">There are several skills that leaders need demonstrate to the public during an incident or potential crisis; <strong><a href=\"https:\/\/www.linkedin.com\/in\/stevehather\/\" target=\"_blank\" rel=\"noopener noreferrer\">Steve Hather<\/a><\/strong> lists these skills:<\/p><ul><li>Stay calm and think logically.<\/li><li>Have a broad perspective.<\/li><li>Manage teams effectively.<\/li><li>Develop and routinely revisit existing strategies.<\/li><li>Communicate effectively.<\/li><li>Act with deliberation.<\/li><\/ul><p><strong>PRACTICE<\/strong><\/p><p>To prevent the possibility of employee unpreparedness in a crisis, adequate training needs to be provided for everybody. This includes realistic simulations of crisis situations.<\/p><p>Each incident or crisis is different. Your teams need to be ready for various types of situations. By practicing a variety of crisis situations, your team can build confidence and get more familiar with the plans and processes to follow, increasing your effectiveness when a crisis occurs.<\/p><p><strong>INCIDENT MANAGEMENT AND CRISIS PREVENTION TOOLS<\/strong><\/p><p>In addition to the dimensions of preparation and adequate employee training, there are also specific tools used as frameworks for assessing, analyzing, and identifying next steps in crisis situations.<\/p><p>As the main ones we emphasize:<\/p><ol><li>Problem analysis tool<\/li><li>Market sensitivity assessment tool<\/li><li>Incident impact analysis tool<\/li><li>Specially tailored crisis communications tool<\/li><\/ol><p>The problem analysis tool answers a number of questions that lead to an initial assessment of the severity of the problem and the chances of overcoming the problem quickly, determines the nature of the problem from an external perspective, assesses the severity, size and urgency of the problem, as well as, the outcome of the situation as well as the worst case scenario.<\/p><p>The market sensitivity assessment tool takes full account of local conditions, sensitivities, public perceptions and any other relevant indicators that could grow into a global concern.<\/p><p>The incident impact analysis tool helps deeply understand how an incident affects all relevant stakeholders, deeply understand the first step in developing action and communication, to meet the needs of relevant stakeholders, and to meet (emotional and practical) stakeholder needs quickly and effectively.<\/p><p>The tool for tailor-made crisis communications, along with other materials and integration with other communication campaigns and tools, is accompanied by \u201cskeleton\u201d questions: What do we know? When should we communicate? Who needs specific tested messages? Where will we place our messages? How will we create communication materials? Where will we distribute our communication?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea56392 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ea56392\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/prevencija-i-upravljanje-krizama\/pillar-prevencija-i-upravljanje-kriznim-situacijama\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Back to CRISIS PREVENTION AND MANAGEMENT<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-792811e\" data-id=\"792811e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0cd4fb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cd4fb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3dc3bc7\" data-id=\"3dc3bc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfb2797 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"bfb2797\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/prevencija-i-upravljanje-krizama\/pillar-prevencija-i-upravljanje-kriznim-situacijama\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Crisis Prevention and Management<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4aca1f elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a4aca1f\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/prevencija-i-upravljanje-krizama\/cetiri-dimenzije-pripreme\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Four Dimensions of Preparation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16feeb4 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"16feeb4\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/prevencija-i-upravljanje-krizama\/proces-upravljanja-incidentom\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Incident Management Process<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/prevencija-i-upravljanje-krizama\/provjera-spremnosti-za-krizu\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Preparation Checklist<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u010cetiri dimenzije pripreme U ve\u0107ini slu\u010dajeva tvrtke ili organizacije upadnu u krizu zato \u0161to nisu dobro pripremljene za takve situacije. Kako do krize uop\u0107e ne bi do\u0161lo, od iznimne je va\u017enosti pravilnom pripremom osigurati da ve\u0107 nastali incident ne preraste u krizu. Steve Hather Group Chief Risk Officer u Coca-Cola Hellenic Bottling Company isti\u010de \u010detiri [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2173","post","type-post","status-publish","format-standard","hentry","category-prevencija-i-upravljanje-krizama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u010cetiri dimenzije pripreme - EQUESTRIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equestris.hr\/eng\/prevencija-i-upravljanje-krizama\/cetiri-dimenzije-pripreme\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010cetiri dimenzije pripreme - EQUESTRIS\" \/>\n<meta property=\"og:description\" content=\"\u010cetiri dimenzije pripreme U ve\u0107ini slu\u010dajeva tvrtke ili organizacije upadnu u krizu zato \u0161to nisu dobro pripremljene za takve situacije. Kako do krize uop\u0107e ne bi do\u0161lo, od iznimne je va\u017enosti pravilnom pripremom osigurati da ve\u0107 nastali incident ne preraste u krizu. 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