{"id":2132,"date":"2021-05-02T17:06:59","date_gmt":"2021-05-02T17:06:59","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=2132"},"modified":"2021-05-09T21:12:49","modified_gmt":"2021-05-09T21:12:49","slug":"metrike-za-mjerenje-korisnickog-iskustva","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/metrike-za-mjerenje-korisnickog-iskustva\/","title":{"rendered":"Metrics for Measuring Customer Experience"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2132\" class=\"elementor elementor-2132\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f753a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f753a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecee03\" data-id=\"9ecee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d20ea elementor-widget elementor-widget-heading\" data-id=\"a4d20ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Metrics for Measuring Customer Experience<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3eb8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3eb8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c3f6e97\" data-id=\"c3f6e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2c0d1 elementor-widget elementor-widget-text-editor\" data-id=\"dd2c0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer Experience is measured via special metrics of customer satisfaction.<\/p><p>According to Michael Redbord, General Manager of Service Hub for HubSpot, a customer satisfaction survey is a questionnaire designed to help companies better understand how customers view their products or services; or their brand and customer support.<\/p><p class=\"translation-block\">Questionnaires on buyer satisfaction allow companies to strategically improve their products, optimize their <a href=\"https:\/\/equestris.hr\/eng\/usluge\/korisnicko-iskustvo-cx\/\" rel=\"noopener noreferrer\" target=\"_self\"><strong> Customer Experience<\/strong><\/a> and deliver precisely what the market needs. Furthermore, questionnaires help better understand the microlevel experiences for each customer when they are solving issues.<\/p><p><strong>FOUR TYPES OF METRICS, SIX TYPES OF QUESTIONS<\/strong><\/p><p>There are several types of metrics to help you measure and understand the satisfaction level of your customer.<\/p><p>The three most common and most effective are the following:<\/p><ul><li class=\"translation-block\"><strong><em>Customer Satisfaction Score<\/em> (CSAT)<\/strong><\/li><li><strong><em>Net Promoter Score<\/em> (NPS)\u00a0<\/strong><\/li><li><strong><em>Customer Effort Score<\/em> (CES)<\/strong><\/li><\/ul><p class=\"translation-block\">If you wish to measure the customer\u2019s satisfaction rating, you will use the <strong><em>Customer Satisfaction Score <\/em> (CSAT)<\/strong>; if you wish to gain insight into how likely they are to promote you, you will the <strong><em>Net Promoter Score<\/em> (NPS)<\/strong>; and if you wish to measure the effort involved for the customer to use your products or services \u2013 or otherwise the effort to solve their issue through customer service \u2013 you will use the <strong><em>Customer Effort Scorea<\/em> (CES)<\/strong>.<\/p><p class=\"translation-block\">If, however, at a certain time (for instance, a few days after a completed order) you wish to better understand the Customer\u2019s Experience, you will use the <strong><em>Milestone Survey<\/em><\/strong>.<\/p><p>For these metrics to be used properly, you must know what type of question to ask, and at which moment to ask it. In this respect, in designing a customer satisfaction survey there are usually six types of questions asked, each type having its own purpose:<\/p><p>To su:<\/p><ol><li class=\"translation-block\"><strong><em>Multiple-choice Questions<\/em><\/strong><\/li><li class=\"translation-block\"><strong><em>Rating Scale Question\/Ordinal Questions<\/em><\/strong><\/li><li class=\"translation-block\"><strong><em>Binary Scale Questions<\/em><\/strong><\/li><li class=\"translation-block\"><strong><em>Nominal Questions<\/em><\/strong><\/li><li class=\"translation-block\"><strong><em>Likert Scale Questions<\/em><\/strong><\/li><li class=\"translation-block\"><strong><\/strong><em><strong>Semantic Differential Questio<\/strong>ns<\/em><\/li><\/ol><p><strong>THE THREE MOST COMMON METRICS:<\/strong><\/p><p class=\"translation-block\">Customer Satisfaction Score (CSAT)<\/p><p>The score rating given by a customer which allows you to identify a potential problem that needs to be fixed, all based on a specific question posed to the customer.<\/p><p>For example: How satisfied are you with the assistance you received from our customer service?<\/p><ul><li>Completely dissatisfied<\/li><li>Somewhat dissatisfied<\/li><li>Neither satisfied nor dissatisfied<\/li><li>Somewhat satisfied<\/li><li>Completely satisfied<\/li><\/ul><p><strong><em>Net Promoter Score<\/em>, NPS<\/strong><\/p><p>Information about the likelihood of the customer recommending you to others; this score enables you to gain an estimate on how likely it is that your company, brand, product or service will get recommended to friends, colleagues, relatives, etc.<\/p><p>For example: How inclined are you to recommend our product to your friends and family?<\/p><ul><li>0 \u2013 I definitely would not recommend it<\/li><li>10 \u2013 I would certainly recommend it<\/li><\/ul><p><strong><em>Customer Effort Score<\/em>, CES<\/strong><\/p><p>This measures the effort required on the customer\u2019s part, it gives you insight into how much effort the customer needs to give to use your product\/service; or otherwise the effort needed for them to solve their issue through customer service.<\/p><p>This type of question is usually asked:\nHow easy was it for you to find a solution to your problem?<\/p><p>The customers are given a five\u2011point scale with the following options:<\/p><ul><li>Very difficult<\/li><li>Somewhat difficult<\/li><li>Neither easy nor difficult<\/li><li>Somewhat easy<\/li><li>Very easy<\/li><\/ul><p><strong><em>Milestone Survey\u00a0<\/em><\/strong><\/p><p>Surveys sent to customers at a certain moment in their buyer\u2019s journey, used to get better insight into their Customer Experience.<\/p><p>For example, a survey sent a week after a completed purchase of your product.<\/p><p><strong>SIX TYPES OF QUESTIONS:<\/strong><\/p><p class=\"translation-block\"><strong><em>Multiple-choice Questions<\/em><\/strong><\/p><p>This type of question comes with a limited number of responses for the respondent to choose from. The results for multiple-choice questions are very easy to calculate. The respondent is more likely to respond because these questions do not require a written or open response. It is less effort.<strong>\u00a0<\/strong><\/p><p>For example:<\/p><p>Which factor do you find most important when choosing a place to go out?<\/p><ol><li>Attractiveness of the place<\/li><li>It suits my lifestyle<\/li><li>It offers a new and unforgettable experience<\/li><li>It is different from the other places in town<\/li><li>It is exclusive<\/li><li>It provides a good time<\/li><li>I want to feel relaxed<\/li><li>The food choices<\/li><li>It is a place for me and my friends<\/li><\/ol><p class=\"translation-block\"><strong><em>Rating Scale Question\/Ordinal Questions<\/em><\/strong><\/p><p>This type of question is based on a single response marked on a numerical scale, for instance 1 through 5 or 1 through 10, if we want to measure NPS.<\/p><p>Npr.<\/p><p>For example: How inclined are you to recommend our product to your friends and family? (1\u201410)<\/p><p>Ili<\/p><p>How satisfied are you with our service? (1\u20145)<\/p><p class=\"translation-block\"><strong><em>Binary Scale Questions<\/em><\/strong><\/p><p>Binary scale questions limit the respondent to answers like yes or no. These may be used to narrow down questions with subjective responses. Each respondent is unique and therefore perceives a question in their own way.<\/p><p>For example: Do you find the content on our website to be useful and instructive? \u2013 YES or NO<\/p><p class=\"translation-block\"><strong><em>Nominal Questions<\/em><\/strong><\/p><p>The answers to nominal questions are mutually exclusive, with the additional possible answer of \u2018all of the above.\u2019<\/p><p>For example: How do you usually do your grocery shopping?<\/p><ul><li>I go to the store myself<\/li><li>A family member goes to the store<\/li><li class=\"translation-block\">I order groceries <em>online for delivery<\/em><\/li><\/ul><p class=\"translation-block\"><strong><\/strong><em><strong>Semantic Differential Questio<\/strong>ns<\/em><\/p><p class=\"translation-block\">Semantic differential questions are not unlike those of the <em>Likert scale<\/em>. Both use a 5 to 7-degree grading scale; however, this type of question is more descriptive.  It requires the respondent to choose the best option describing their opinion on a given issue.<\/p><p>For example: To what extent did our communication service help your business?<\/p><ul><li>It did not help at all<\/li><li>It somewhat helped<\/li><li>It neither helped nor hurt<\/li><li>It somewhat helped<\/li><li>It completely helped<\/li><\/ul><p class=\"translation-block\"><strong><em>Likert Scale Questions<\/em><\/strong><\/p><p class=\"translation-block\"><em>Likert scale<\/em> questions are used for measuring emotions or opinions of respondents regarding a certain issue. It usually consists of 5 to 7 degrees which express a positive or negative opinion. It measures how much a respondent agrees or disagrees with provided statements. A statement marked by the lowest degree expresses one extreme opinion, whereas the highest degree marks the opposite extreme. The middle degree marks a neutral opinion.<\/p><p>For example: To what extent do you agree with the following statements:<\/p><p>The process of ordering and buying this product has been simple.<\/p><ul><li>I completely disagree<\/li><li>I somewhat disagree<\/li><li>I neither agree nor disagree<\/li><li>I somewhat agree<\/li><li>I completely agree<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506a3ca elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"506a3ca\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/pillar-korisnicko-iskustvo-cx\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Back to Customer Experience<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-792811e\" data-id=\"792811e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-744f210 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"744f210\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f2db134\" data-id=\"f2db134\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-537a019 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"537a019\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/pillar-korisnicko-iskustvo-cx\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Customer Experience<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd629e elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8dd629e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/metrike-za-mjerenje-korisnickog-iskustva\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Metrics for Measuring Customer Experience<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7b9b9 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8d7b9b9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/kako-postici-izvrsno-korisnicko-iskustvo\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to Achieve an Excellent Customer Experience<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/potrosacko-putovanje-i-buyer-persona\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Buyer\u2019s Journey and the Buyer Persona<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Metrike za mjerenje korisni\u010dkog iskustva Korisni\u010dko iskustvo mjeri se posebnim metrikama korisni\u010dkog zadovoljstva. Anketa korisni\u010dkog zadovoljstva je upitnik dizajniran kako bi pomogao tvrtkama da bolje razumiju \u0161to kupci misle o njihovim proizvodima ili uslugama, njihovom brandu i korisni\u010dkoj podr\u0161ci. Upitnici o zadovoljstvu kupaca omogu\u0107avaju tvrtkama da strate\u0161ki pobolj\u0161avaju proizvode, optimiziraju&nbsp;korisni\u010dko iskustvo&nbsp;i isporu\u010de upravo ono \u0161to [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2132","post","type-post","status-publish","format-standard","hentry","category-korisnicko-iskustvo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metrike za mjerenje korisni\u010dkog iskustva - EQUESTRIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/metrike-za-mjerenje-korisnickog-iskustva\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metrike za mjerenje korisni\u010dkog iskustva - EQUESTRIS\" \/>\n<meta property=\"og:description\" content=\"Metrike za mjerenje korisni\u010dkog iskustva Korisni\u010dko iskustvo mjeri se posebnim metrikama korisni\u010dkog zadovoljstva. Anketa korisni\u010dkog zadovoljstva je upitnik dizajniran kako bi pomogao tvrtkama da bolje razumiju \u0161to kupci misle o njihovim proizvodima ili uslugama, njihovom brandu i korisni\u010dkoj podr\u0161ci. Upitnici o zadovoljstvu kupaca omogu\u0107avaju tvrtkama da strate\u0161ki pobolj\u0161avaju proizvode, optimiziraju&nbsp;korisni\u010dko iskustvo&nbsp;i isporu\u010de upravo ono \u0161to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/metrike-za-mjerenje-korisnickog-iskustva\/\" \/>\n<meta property=\"og:site_name\" content=\"EQUESTRIS\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-02T17:06:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-09T21:12:49+00:00\" \/>\n<meta name=\"author\" content=\"adminluka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminluka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/korisnicko-iskustvo\\\/metrike-za-mjerenje-korisnickog-iskustva\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/korisnicko-iskustvo\\\/metrike-za-mjerenje-korisnickog-iskustva\\\/\"},\"author\":{\"name\":\"adminluka\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/person\\\/f6bccce66a2d1b9cd2adbf4cc58d173e\"},\"headline\":\"Metrike za mjerenje korisni\u010dkog iskustva\",\"datePublished\":\"2021-05-02T17:06:59+00:00\",\"dateModified\":\"2021-05-09T21:12:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/korisnicko-iskustvo\\\/metrike-za-mjerenje-korisnickog-iskustva\\\/\"},\"wordCount\":1090,\"publisher\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\"},\"articleSection\":[\"korisnicko iskustvo\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/korisnicko-iskustvo\\\/metrike-za-mjerenje-korisnickog-iskustva\\\/\",\"url\":\"https:\\\/\\\/equestris.hr\\\/korisnicko-iskustvo\\\/metrike-za-mjerenje-korisnickog-iskustva\\\/\",\"name\":\"Metrike za mjerenje korisni\u010dkog iskustva - EQUESTRIS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#website\"},\"datePublished\":\"2021-05-02T17:06:59+00:00\",\"dateModified\":\"2021-05-09T21:12:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/korisnicko-iskustvo\\\/metrike-za-mjerenje-korisnickog-iskustva\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/equestris.hr\\\/korisnicko-iskustvo\\\/metrike-za-mjerenje-korisnickog-iskustva\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/korisnicko-iskustvo\\\/metrike-za-mjerenje-korisnickog-iskustva\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/equestris.hr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Metrike za mjerenje korisni\u010dkog iskustva\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#website\",\"url\":\"https:\\\/\\\/equestris.hr\\\/\",\"name\":\"EQUESTRIS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/equestris.hr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\",\"name\":\"EQUESTRIS\",\"url\":\"https:\\\/\\\/equestris.hr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/cropped-eqestris-logo.png\",\"contentUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/cropped-eqestris-logo.png\",\"width\":246,\"height\":100,\"caption\":\"EQUESTRIS\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/person\\\/f6bccce66a2d1b9cd2adbf4cc58d173e\",\"name\":\"adminluka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g\",\"caption\":\"adminluka\"},\"sameAs\":[\"https:\\\/\\\/equestris.hr\"],\"url\":\"https:\\\/\\\/equestris.hr\\\/eng\\\/author\\\/adminluka\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Metrike za mjerenje korisni\u010dkog iskustva - EQUESTRIS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/metrike-za-mjerenje-korisnickog-iskustva\/","og_locale":"en_GB","og_type":"article","og_title":"Metrike za mjerenje korisni\u010dkog iskustva - EQUESTRIS","og_description":"Metrike za mjerenje korisni\u010dkog iskustva Korisni\u010dko iskustvo mjeri se posebnim metrikama korisni\u010dkog zadovoljstva. Anketa korisni\u010dkog zadovoljstva je upitnik dizajniran kako bi pomogao tvrtkama da bolje razumiju \u0161to kupci misle o njihovim proizvodima ili uslugama, njihovom brandu i korisni\u010dkoj podr\u0161ci. Upitnici o zadovoljstvu kupaca omogu\u0107avaju tvrtkama da strate\u0161ki pobolj\u0161avaju proizvode, optimiziraju&nbsp;korisni\u010dko iskustvo&nbsp;i isporu\u010de upravo ono \u0161to [&hellip;]","og_url":"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/metrike-za-mjerenje-korisnickog-iskustva\/","og_site_name":"EQUESTRIS","article_published_time":"2021-05-02T17:06:59+00:00","article_modified_time":"2021-05-09T21:12:49+00:00","author":"adminluka","twitter_card":"summary_large_image","twitter_misc":{"Written by":"adminluka","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/equestris.hr\/korisnicko-iskustvo\/metrike-za-mjerenje-korisnickog-iskustva\/#article","isPartOf":{"@id":"https:\/\/equestris.hr\/korisnicko-iskustvo\/metrike-za-mjerenje-korisnickog-iskustva\/"},"author":{"name":"adminluka","@id":"https:\/\/equestris.hr\/#\/schema\/person\/f6bccce66a2d1b9cd2adbf4cc58d173e"},"headline":"Metrike za mjerenje korisni\u010dkog iskustva","datePublished":"2021-05-02T17:06:59+00:00","dateModified":"2021-05-09T21:12:49+00:00","mainEntityOfPage":{"@id":"https:\/\/equestris.hr\/korisnicko-iskustvo\/metrike-za-mjerenje-korisnickog-iskustva\/"},"wordCount":1090,"publisher":{"@id":"https:\/\/equestris.hr\/#organization"},"articleSection":["korisnicko iskustvo"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/equestris.hr\/korisnicko-iskustvo\/metrike-za-mjerenje-korisnickog-iskustva\/","url":"https:\/\/equestris.hr\/korisnicko-iskustvo\/metrike-za-mjerenje-korisnickog-iskustva\/","name":"Metrike za mjerenje korisni\u010dkog iskustva - EQUESTRIS","isPartOf":{"@id":"https:\/\/equestris.hr\/#website"},"datePublished":"2021-05-02T17:06:59+00:00","dateModified":"2021-05-09T21:12:49+00:00","breadcrumb":{"@id":"https:\/\/equestris.hr\/korisnicko-iskustvo\/metrike-za-mjerenje-korisnickog-iskustva\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/equestris.hr\/korisnicko-iskustvo\/metrike-za-mjerenje-korisnickog-iskustva\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/equestris.hr\/korisnicko-iskustvo\/metrike-za-mjerenje-korisnickog-iskustva\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/equestris.hr\/"},{"@type":"ListItem","position":2,"name":"Metrike za mjerenje korisni\u010dkog iskustva"}]},{"@type":"WebSite","@id":"https:\/\/equestris.hr\/#website","url":"https:\/\/equestris.hr\/","name":"EQUESTRIS","description":"","publisher":{"@id":"https:\/\/equestris.hr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/equestris.hr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/equestris.hr\/#organization","name":"EQUESTRIS","url":"https:\/\/equestris.hr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/equestris.hr\/#\/schema\/logo\/image\/","url":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/cropped-eqestris-logo.png","contentUrl":"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/04\/cropped-eqestris-logo.png","width":246,"height":100,"caption":"EQUESTRIS"},"image":{"@id":"https:\/\/equestris.hr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/equestris.hr\/#\/schema\/person\/f6bccce66a2d1b9cd2adbf4cc58d173e","name":"adminluka","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c026e50966d8a95766846e88c0981d0287cd2452ec938ed633a712a10e7cc959?s=96&d=mm&r=g","caption":"adminluka"},"sameAs":["https:\/\/equestris.hr"],"url":"https:\/\/equestris.hr\/eng\/author\/adminluka\/"}]}},"_links":{"self":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/2132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/comments?post=2132"}],"version-history":[{"count":21,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/2132\/revisions"}],"predecessor-version":[{"id":5283,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/posts\/2132\/revisions\/5283"}],"wp:attachment":[{"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/media?parent=2132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/categories?post=2132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/equestris.hr\/eng\/wp-json\/wp\/v2\/tags?post=2132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}