{"id":2078,"date":"2021-05-02T09:42:32","date_gmt":"2021-05-02T09:42:32","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=2078"},"modified":"2023-01-10T19:32:53","modified_gmt":"2023-01-10T19:32:53","slug":"pillar-medijski-treninzi-i-javni-nastup","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/medijski-treninzi-i-javni-nastup\/pillar-medijski-treninzi-i-javni-nastup\/","title":{"rendered":"MEDIA TRAINING AND PUBLIC APPEARANCE"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2078\" class=\"elementor elementor-2078\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f753a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f753a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecee03\" data-id=\"9ecee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d20ea elementor-widget elementor-widget-heading\" data-id=\"a4d20ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Media training and public appearance<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3eb8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3eb8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c3f6e97\" data-id=\"c3f6e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2c0d1 elementor-widget elementor-widget-text-editor\" data-id=\"dd2c0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>MEDIA TRAINING<\/strong><\/p><p class=\"translation-block\">Contact with the media is an indispensable part of the business world and public life. It is good to have certain personal protocols in place in case of an unplanned \u2013 or even planned \u2013 media appearance. Leaders of large corporations and public figures must eventually stand face to face with the media. A trained public appearance is an invaluable skill that everyone should have, if there is potential public appearances in their professional or personal life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fc553 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"16fc553\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/equestris.hr\/eng\/e-knjiga-medijski-treninzi-i-javni-nastup\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD THE E-BOOK<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac8e11 elementor-widget elementor-widget-image\" data-id=\"2ac8e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"412\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Naslovnica-min-768x412-1.jpg\" class=\"attachment-full size-full wp-image-2117\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Naslovnica-min-768x412-1.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Naslovnica-min-768x412-1-600x322.jpg 600w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Naslovnica-min-768x412-1-300x161.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1438a elementor-widget elementor-widget-text-editor\" data-id=\"2d1438a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Each media appearance affects the way your company is perceived. It is very important to communicate clearly. This public appearance may be planned or unplanned, and the topic of the appearance could deviate from your preset communication strategy. The task of the communicator is to communicate clearly, precisely, and accurately the right messages and accurate information to get his desired meaning across to the media.<\/p><p>Because of this, media training is aimed at all persons who face public appearances \u2013 high management, spokespersons, stakeholders, lecturers, communication experts, managers, etc.<\/p><p class=\"translation-block\">Messages in public appearances need to be well structured and aligned with your desired perception about your brand and its values, and with the effect you want to achieve \u2013 whether you wish to change public perception, user behavior or simply boost your <strong><a href=\"https:\/\/equestris.hr\/eng\/usluge\/upravljanje-povjerenjem-i-ugledom-tvrtke\/\" rel=\"noopener noreferrer\" target=\"_self\">company\u2019s reputation and level of public trust<\/a><\/strong>.<\/p><p class=\"translation-block\"><a href=\"https:\/\/equestris.hr\/eng\/medijski-treninzi-i-javni-nastup\/pobijedite-strah-od-javnog-nastupa\/\" target=\"_self\"><strong>Fear of public speaking<\/strong><\/a><strong>\u00a0<\/strong> is completely natural and purposeful. Very few people have a natural talent to speak publicly.<\/p><blockquote><p><span style=\"color: #888b8d;\">Being a good speaker helps you improve your reputation, boost your confidence and open countless new opportunities in your personal and professional life.<\/span><\/p><\/blockquote><p class=\"translation-block\">An effective media appearance requires knowledge, experience and practice. Knowing and practicing your topic prepares you, the communicator, for any situation: public appearance at an event, holding press conferences, giving sudden or planned press statements, radio, television or social media, going on TV shows, plus <a href=\"https:\/\/equestris.hr\/eng\/medijski-treninzi-i-javni-nastup\/davanje-intervjua\/\" target=\"_self\"><strong>any other<\/strong><\/a><strong>\u00a0<\/strong>  format of public or media appearance.<\/p><p class=\"translation-block\">The goal of media training is to acquire the communication skills necessary for public appearance or media communication. Media training offers several benefits beyond gaining self-confidence and overcoming stage fright.  You learn to shape your key messages, adjust the tone of your voice or body language,  and to be prepare for a proper ad hoc reaction. Each medium requires its own special way of communication and performance. This is why it is necessary to view them as separate types of appearances.<\/p><p><strong>PUBLIC SPEAKING<\/strong><\/p><p>Public speaking may be defined as an organized form of communication toward a key audience, with the goal to convince, inspire and influence them.<\/p><p>The goal of public speaking is to transmit information. Other than stage fright, you need to pay attention to other factors of public speaking:<\/p><ul><li>When giving information, be convincing, and show that you know the topic well.<\/li><li><p>Do not focus only on your presentation; rather, pay attention to the amount of information you are giving out \u2013 too much information can also result in a questionable performance.<\/p><\/li><\/ul><p><a href=\"https:\/\/www.mirakul.hr\/blog\/govor-tijela-tijekom-javnog-nastupa-poslovnog-prezentiranja\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Basic elements of effective public speaking preparation are to:<\/strong><\/a><\/p><ol><li>Determine and limit your topic<\/li><li>Determine the audience for your presentation<\/li><li>Determine the goal of your presentation<\/li><li>Define key messages you want to convey<\/li><li>Collect materials \u2013 facts, evidence, research, explanations, statistics, etc.<\/li><li>Identify and separate relevant and irrelevant information<\/li><li>Choose the structure of your presentation<\/li><li>Structure your presentation<\/li><li>Choose the format of your presentation<\/li><li>Practice your performance<\/li><\/ol><p>There is no universal recipe for a perfect public appearance, but knowledge, preparation and practice will help you stay consistently excellent.<\/p><p class=\"translation-block\">Initial impressions are formed between the first <strong>7 to 20 seconds<\/strong> and that the optimal duration of a presentation is around <strong>20 minutes<\/strong>.<\/p><p class=\"translation-block\">The initial impression of the speaker is formed based on three elements: <strong>nonverbal communication, verbal communication and vocal communication<\/strong>. The most impactful for first impressions is <strong>nonverbal communication (55%)<\/strong>, followed by <strong>vocal communication (38%) <\/strong>and finally <strong>verbal communication (7%)<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-792811e\" data-id=\"792811e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c01cc0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c01cc0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-798e4d6\" data-id=\"798e4d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a80d8a0 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a80d8a0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/medijski-treninzi-i-javni-nastup\/pillar-medijski-treninzi-i-javni-nastup\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Media training and public appearance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92fa14c elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"92fa14c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/medijski-treninzi-i-javni-nastup\/pobijedite-strah-od-javnog-nastupa\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Overcome Your Fear of Public Speaking<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/medijski-treninzi-i-javni-nastup\/davanje-intervjua\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Giving an Interview<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/medijski-treninzi-i-javni-nastup\/vaznost-neverbalne-komunikacije\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Importance of Nonverbal Communication<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Medijski treninzi i javni nastup MEDIJSKI TRENINZI Kontakt s medijima neizostavan je dio poslovnog svijeta i javnog \u017eivota. Dobro je poznavati i imati postavljene osobne \u201eprotokole\u201c u slu\u010daju iznenadnog ili \u010dak i planiranog medijskog nastupa. Lideri velikih tvrtki i javne osobe u svojoj \u0107e se karijeri prije ili kasnije susresti&nbsp;\u201eo\u010di u o\u010di\u201c&nbsp;s medijima. Uvje\u017ebani javni [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2078","post","type-post","status-publish","format-standard","hentry","category-medijski-treninzi-i-javni-nastup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MEDIJSKI TRENINZI I JAVNI NASTUP - EQUESTRIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equestris.hr\/eng\/medijski-treninzi-i-javni-nastup\/pillar-medijski-treninzi-i-javni-nastup\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MEDIJSKI TRENINZI I JAVNI NASTUP - EQUESTRIS\" \/>\n<meta property=\"og:description\" content=\"Medijski treninzi i javni nastup MEDIJSKI TRENINZI Kontakt s medijima neizostavan je dio poslovnog svijeta i javnog \u017eivota. Dobro je poznavati i imati postavljene osobne \u201eprotokole\u201c u slu\u010daju iznenadnog ili \u010dak i planiranog medijskog nastupa. Lideri velikih tvrtki i javne osobe u svojoj \u0107e se karijeri prije ili kasnije susresti&nbsp;\u201eo\u010di u o\u010di\u201c&nbsp;s medijima. 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