{"id":2076,"date":"2021-05-02T09:41:31","date_gmt":"2021-05-02T09:41:31","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=2076"},"modified":"2023-01-10T19:30:14","modified_gmt":"2023-01-10T19:30:14","slug":"pillar-odnosi-s-medijima","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/odnosi-s-medijima\/pillar-odnosi-s-medijima\/","title":{"rendered":"MEDIA RELATIONS"},"content":{"rendered":"
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Media Relations<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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WHAT ARE MEDIA RELATIONS?<\/strong><\/p>

Media relations refer to the activities \u2014 but also a special branch of public relations \u2014 which companies, organizations and communication and consulting agencies do professionally for themselves or their stakeholders, their institution, enterprise, firm, NGO, etc. Media relations stand out as the most visible aspect of public relations (PR) in general, but it is just one of many.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The most important task for media relations experts is to have a deep knowledge of the media. Meaning, they know the way the media works and how to work with the media; know the technology used in the media; know how to adapt material to a given medium; stick to deadlines; adapt to the specific stylistic requirements of a given medium; attract the audience of a certain medium, etc.<\/p>

Media relations also include handling and maintaining the public perception for a certain company or organization as portrayed by the media. These experts build and cultivate everyday relationships with journalists \u2013 who are, among others, the basic way in for a media appearance. Nurturing excellent and credible relationships with journalists creates a platform for the credible exchange of information. If media relation experts regularly provide journalists with quality content \u2013 and if a company is approachable and transparent, or if it has dedicated communication efforts providing all the relevant information for publication \u2013 then the organization becomes a trusted source of information. It encourages journalists to regularly return to it for cooperation.<\/p>

Every organization should have an established strategy for media relations. For this strategy to be effective, a detailed analysis of internal and external factors is needed to define the framework for your company\u2019s media relations needs.<\/p>

Media relations is a permanent program which each company should implement. These relations need to be marked by two-sided communication and mutual respect. Note that journalists are professionals. They work according to the professional and ethical bounds of their industry, in addition to their own personal moral and ethical principles. Appearing condescending to the media or journalists can have an undesired effect. While it is normal to direct or forward content to the media specializing in that particular topic, favouring one news outlet or media for everything can have very negative connotations.<\/p>

Having excellent media relations can have numerous benefits for your business. Alison Theaker, a public relations specialist, has highlighted these in her Public Relations Handbook:<\/strong><\/p>