{"id":2070,"date":"2021-05-02T10:08:56","date_gmt":"2021-05-02T10:08:56","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=2070"},"modified":"2023-01-10T19:24:30","modified_gmt":"2023-01-10T19:24:30","slug":"pillar-korisnicko-iskustvo-cx","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/pillar-korisnicko-iskustvo-cx\/","title":{"rendered":"CUSTOMER EXPERIENCE (CX)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2070\" class=\"elementor elementor-2070\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f753a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f753a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecee03\" data-id=\"9ecee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d20ea elementor-widget elementor-widget-heading\" data-id=\"a4d20ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Customer Experience (CX)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3eb8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3eb8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c3f6e97\" data-id=\"c3f6e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2c0d1 elementor-widget elementor-widget-text-editor\" data-id=\"dd2c0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>WHAT IS CUSTOMER EXPERIENCE (CX)?<\/strong><\/p><p class=\"translation-block\"><a href=\"https:\/\/equestris.hr\/eng\/usluge\/korisnicko-iskustvo-cx\/\" rel=\"noopener noreferrer\" target=\"_self\">Customer Experience (CX)<\/a> (<em>Customer Experience<\/em>, CX) \u2013 refers to the perception customers form about your product or service. This is built by interacting with every aspect of your business they come across \u2013 from browsing your <em>web <\/em>site, talking to your customer service, and visiting local vendors, to the process of buying and using the product or service itself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fc553 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"16fc553\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/equestris.hr\/eng\/e-knjiga-korisnicko-iskustvo-cx\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD THE E-BOOK<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac8e11 elementor-widget elementor-widget-image\" data-id=\"2ac8e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Customer-Experience-768x513-1.jpg\" class=\"attachment-full size-full wp-image-2095\" alt=\"\" srcset=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Customer-Experience-768x513-1.jpg 768w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Customer-Experience-768x513-1-600x401.jpg 600w, https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Customer-Experience-768x513-1-300x200.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1438a elementor-widget elementor-widget-text-editor\" data-id=\"2d1438a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The customer experience therefore compiles all the customer\u2019s opinions and emotions throughout this process.<\/p><p>Research has shown that there are many positive effects of tracking customer experience and optimizing their business towards the profitable growth of their company. For this reason, many companies place the customer\u2019s experience at the centre of their business strategies.<\/p><p>The development of modern technology produced many tools for improving a business \u2013 one of which is the customer\u2019s experience. Through direct interaction with the customer \u2013 using modern technology \u2013 you receive feedback and you get to know your customers. You build trust and satisfaction through real time communication and response.<\/p><p><strong>THE ADVANTAGES OF PROVIDING AN EXCELLENT CUSTOMER EXPERIENCE<\/strong><\/p><p>There are multiple advantages to implementing, tracking and analysing customer and client experience in doing business, on top of being in tune with their wants and needs.<\/p><p><strong>Here are just some of the advantages:<\/strong><\/p><ul><li class=\"translation-block\">Companies that are strategically committed to their investments in developing and optimizing the customer experience reach a growth rate of up to <strong>5.1 times more than<\/strong> companies who do not.<\/li><li>Customers who have had an excellent customer experience are <strong> 4.5 times more <\/strong>willing to pay the premium package price. <strong>4,5 puta vi\u0161e voljni platiti<\/strong> <em>premium<\/em> cijenu za proizvod, ako su imali izvrsno korisni\u010dko iskustvo.<\/li><li class=\"translation-block\"><strong>The operating margin<\/strong> of a company whose employees provide excellent customer experience is <strong>2.7 times larger<\/strong> compared to companies which do not invest in their employees.<\/li><li class=\"translation-block\"><strong>The successful sales rate<\/strong> of additional services to existing customers may <strong>reach up to 70%<\/strong>, whereas with new customers this rate caps at 20%. Retaining existing customers is imperative.<\/li><li class=\"translation-block\">A 5% increase in the rate of returning customers may lead to <strong>profit growth anywhere from 25 to 95%.<\/strong><\/li><\/ul><p style=\"text-align: right;\"><strong>(Forrester Report \u2013 Why CX? Why Now?)<\/strong><\/p><p>Moreover, we will list some other advantages adding to the measurable impact of optimizing and tracking customer experience.<\/p><p>Namely, by being in tune with the wants and needs of your customers, you gain valuable insight. You open the possibility for new product and service development \u2013 which may be more relevant to your customers. Consequently, through market innovation you begin to contribute directly to your company\u2019s successful growth.<\/p><p>You also need to keep in mind that reviews and recommendations are an integral part of staying informed about services and products. This is usually the most common way for users to receive news about the market. Providing an excellent customer experience allows you to create satisfied customers who are likely to recommend your products and services to others; they are likely to share their own experience in a review and become your loyal customers. Additionally, satisfied customers may become brand ambassadors, who attract new customers and build your credibility through their reviews.<\/p><p class=\"translation-block\">Not only can they recommend you, but keeping existing customers is also much more profitable for your business than attracting new ones. With the insight you gain from researching customer experience, you also get clear guidelines for adapting and improving the services you offer your customers. This increases the high level of satisfaction. It also lowers the probability of customer churn; that is, the number of customers who eventually terminate your services in favour of your competition.<\/p><p>All of the above will result in you improving your entire business model. It decreases expenditure and provides you with a clear path to developing specific products or services which best suit the needs of your customers.<\/p><p><strong>HOW TO MEASURE CUSTOMER EXPERIENCE<\/strong><\/p><p>We at EQUESTRIS employ sophisticated research and cutting\u2011edge analytical tools in order to offer our clients innovative and effective communication support, as well as to contribute to the profitable growth of our clients\u2019 business.<\/p><p class=\"translation-block\">In researching the customer\u2019s experience, we adapt to the specific needs of our clients and focus on the actual challenges our clients face. By using the most advanced technology, we analyse the customer\u2019s experience in real time during each stage of the a href=\"https:\/\/equestris.hr\/en\/korisnicko-iskustvo\/potrosacko-putovanje-i-buyer-persona\/\" target=\"_self\"&gt;buyer\u2019s journey<\/a><\/p><p>By creating uniquely tailored questionnaires \u2013 all in accordance with GDPR \u2013 we are fully able to gain insight about the various customer profiles; we can perform segmentation for the customer population; determine the purchase drivers; correlate the main parameters of customer (dis-)satisfaction with data on actual purchases to design actual prediction models of behaviour and expenditure.<em>drivere<\/em>) potro\u0161nje, glavne dimenzije zadovoljstva i nezadovoljstva korisnika korelirane s podacima stvarne potro\u0161nje te time izraditi konkretne predikcijske modele pona\u0161anja i potro\u0161nje.<\/p><p>Besides thoroughly and completely understanding the customer population, our advanced analysis and real time data interpretation allow you to react swiftly and to find the answer to any issue related to your customer\u2019s experience or your offer catalogue or expenditure. Therefore, we can offer our clients immediate insight into the effects of their products and services, while providing a real time reaction to potential dissatisfied customers. Our system can also perform experimental testing on your business decisions, providing you with instant feedback on their success rate.<\/p><p>This type of model enables you to optimize your business continuously and completely, operating in real time.  You also stay tune with what the customers need and how satisfied they are at any given moment. Finally, you will be able to detect potential causes of dissatisfaction and identify new possibilities for creating products and services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-792811e\" data-id=\"792811e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c01cc0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c01cc0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-798e4d6\" data-id=\"798e4d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8aff8f elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c8aff8f\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/pillar-korisnicko-iskustvo-cx\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Customer Experience<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92fa14c elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"92fa14c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/metrike-za-mjerenje-korisnickog-iskustva\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Metrics for Measuring Customer Experience<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/kako-postici-izvrsno-korisnicko-iskustvo\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to Achieve an Excellent Customer Experience<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/potrosacko-putovanje-i-buyer-persona\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Buyer\u2019s Journey and the Buyer Persona<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Korisni\u010dko iskustvo (CX) \u0160TO JE KORISNI\u010cKO ISKUSTVO (CX)? Korisni\u010dko iskustvo (Customer Experience, CX) je cjelokupna percepcija o proizvodu ili usluzi koju korisnik stje\u010de kroz sve dodirne to\u010dke s Va\u0161im poslovanjem \u2013 od pretra\u017eivanja Va\u0161e web stranice, razgovora s korisni\u010dkom slu\u017ebom, posjete prodajnog mjesta, procesa kupovine ili \u017eeljene akcije te u kona\u010dnici do samog kori\u0161tenja proizvoda [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2070","post","type-post","status-publish","format-standard","hentry","category-korisnicko-iskustvo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KORISNI\u010cKO ISKUSTVO (CX) - EQUESTRIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/pillar-korisnicko-iskustvo-cx\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KORISNI\u010cKO ISKUSTVO (CX) - EQUESTRIS\" \/>\n<meta property=\"og:description\" content=\"Korisni\u010dko iskustvo (CX) \u0160TO JE KORISNI\u010cKO ISKUSTVO (CX)? Korisni\u010dko iskustvo (Customer Experience, CX) je cjelokupna percepcija o proizvodu ili usluzi koju korisnik stje\u010de kroz sve dodirne to\u010dke s Va\u0161im poslovanjem \u2013 od pretra\u017eivanja Va\u0161e web stranice, razgovora s korisni\u010dkom slu\u017ebom, posjete prodajnog mjesta, procesa kupovine ili \u017eeljene akcije te u kona\u010dnici do samog kori\u0161tenja proizvoda [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/equestris.hr\/eng\/korisnicko-iskustvo\/pillar-korisnicko-iskustvo-cx\/\" \/>\n<meta property=\"og:site_name\" content=\"EQUESTRIS\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-02T10:08:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-10T19:24:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/equestris.hr\/wp-content\/uploads\/2021\/05\/Customer-Experience-768x513-1.jpg\" \/>\n<meta name=\"author\" content=\"adminluka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminluka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/korisnicko-iskustvo\\\/pillar-korisnicko-iskustvo-cx\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/korisnicko-iskustvo\\\/pillar-korisnicko-iskustvo-cx\\\/\"},\"author\":{\"name\":\"adminluka\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/#\\\/schema\\\/person\\\/f6bccce66a2d1b9cd2adbf4cc58d173e\"},\"headline\":\"KORISNI\u010cKO ISKUSTVO (CX)\",\"datePublished\":\"2021-05-02T10:08:56+00:00\",\"dateModified\":\"2023-01-10T19:24:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/korisnicko-iskustvo\\\/pillar-korisnicko-iskustvo-cx\\\/\"},\"wordCount\":894,\"publisher\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/equestris.hr\\\/korisnicko-iskustvo\\\/pillar-korisnicko-iskustvo-cx\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/equestris.hr\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Customer-Experience-768x513-1.jpg\",\"articleSection\":[\"korisnicko iskustvo\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/equestris.hr\\\/korisnicko-iskustvo\\\/pillar-korisnicko-iskustvo-cx\\\/\",\"url\":\"https:\\\/\\\/equestris.hr\\\/korisnicko-iskustvo\\\/pillar-korisnicko-iskustvo-cx\\\/\",\"name\":\"KORISNI\u010cKO ISKUSTVO (CX) - 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