{"id":2022,"date":"2021-05-01T16:30:37","date_gmt":"2021-05-01T16:30:37","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=2022"},"modified":"2021-05-09T21:07:31","modified_gmt":"2021-05-09T21:07:31","slug":"topic-clusters-pillar-pages","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/inbound-marketing\/topic-clusters-pillar-pages\/","title":{"rendered":"Topic Clusters & Pillar Pages"},"content":{"rendered":"
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Topic Clusters & Pillar Pages<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Topic Clusters<\/em> is a collective name for converged, relevant and informative collections of content which you provide to your users via your blog, website or social media.<\/p>

Topic Clusters<\/em> are collections of separate topics covered and framed within a greater topic in the format of pillar content and cluster content.<\/p>

Content Pillar (or Pillar Page) <\/em>may be defined as the webpage which thoroughly examines a broad subject and is connected (with hyperlinks) to form a cluster of related content.<\/p>

A Pillar Page has two variants:<\/p>

1) Resource Pillar Page<\/em> \u2013 a page focused on internal and\/or external links. It is a useful resource when connecting your customer to the most relevant source of information on a given topic.<\/p>

2) 10x Content Pillar Page<\/em> \u2013 a page on which most of the content is already the content of your owned media. The format is similar to an ungated e\u2011book or a guide.<\/p>

WHAT IS A PILLAR PAGE AND WHY IT IS IMPORTANT?<\/strong><\/p>

We have already pointed out the importance of the way people browse and the speed at which browsing is constantly changing. In line with this, the algorithms of web browsers change, as well as the SEO itself (Search Engine Optimization).<\/p>

But how do Pillar Pages and Topic Clusters fit into this?<\/p>

Search engines have become more relevant for the search query. Relevant and related content is the bridge that connects the SEO and the Pillar Page. If you want to contribute to the traffic on your website, or you wish that potential buyers execute certain actions of conversion, you need to pay attention to the SEO and the Pillar Page connection.<\/p>

Likewise, if you want to create content which turns visitors into potential buyers, you have to offer them a useful and positive customer experience<\/a><\/strong>. It must suit both the person who is doing the search and the search engine.<\/p>

For your content to keep pace with these challenges, create targeted amounts of relevant content (a Topic Cluster) that thoroughly cover a basic topic. These targeted clusters then need to lead to a centralized location called the Pillar Page<\/strong><\/a>.<\/p>

The Pillar Page is the foundation or the basis for building Topic Clusters. It covers all aspects of a given topic on one page. It is a webpage that dives deep into a broad topic and is connected to an entire group of related content, so\u2011called Topic Clusters. The Pillar Page has links to your blog posts, other content on the website, but also to other interconnected Topic Clusters. All links need to lead back to the Pillar Page. A Topic Cluster allows you to categorize, by topic, the content you share and to interconnect it to other content. This usually applies to blogposts.<\/p>

Always keep in mind that Google and other search engines require as strong a link as possible between related content and the content on your website, meaning more links both to your own internal but also external content.<\/p>

For example, if the topic you wish to write about on the Pillar Page is \u2018Tourism in Croatia,\u2019 in that case a Topic Cluster can be \u2018Tourism on the Croatian coast\u2019 and \u2018Tourism in continental Croatia,\u2019 etc.<\/p>

A Pillar Page should be able to answer any query asked by the user utilizing the search engine. The page helps organize the architecture of your website and blog according to the way people search for information; a Pillar Page also allows the user to find answers more swiftly and simply, and ultimately to connect them to related content.<\/p>

If your goal is to create content which attracts, engages and delights your ideal buyers, bring your team together so to discuss and create some quality content for your Pillar Page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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