{"id":1883,"date":"2021-05-01T10:17:21","date_gmt":"2021-05-01T10:17:21","guid":{"rendered":"https:\/\/na-ramenima-divova.com\/?p=1883"},"modified":"2021-05-09T20:57:07","modified_gmt":"2021-05-09T20:57:07","slug":"definiranje-hipoteza","status":"publish","type":"post","link":"https:\/\/equestris.hr\/eng\/testiranje-poruka-i-pobjednicki-narativ\/definiranje-hipoteza\/","title":{"rendered":"Defining Hypotheses"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Defining Hypotheses<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Hypotheses are initial assumptions posed at the very start of the research process. They then get confirmed or denied during the course of research.<\/p>

As an example, take a company which believes that a certain segment of its business plan, such as the perceived price to quality ratio, presents a barrier to further success and profit growth.<\/p>

This is a distinct hypothesis from which many research goals are set, like the purchase drivers and the public perception of the company\u2019s services. When the research goal is set, additional hypotheses are defined and put to the test.<\/p>

After thorough interviews with clients, complex qualitative research of the target audience is conducted, so we can identify additional areas that are worth looking at. Based on the qualitative research findings, additional hypotheses are posed to ascertain what else can impact the defined challenge; that is, what other potential setbacks may lie ahead for the company\u2019s growth and development.<\/p>

Hypotheses are always posed in a way that looks at the company\u2019s standing on the market as objectively and widely as possible. The quantitative part of research starts only after the client\u2019s needs are recognized and the qualitative research of the target audience is completed.<\/p>

Based on a broad perspective of the existing situation, we then detect potential areas which may affect the initial goal set at the beginning of process.<\/p>

Potential fields which prove relevant and interesting are included into the research parameters in a methodologically correct way<\/strong><\/a>.<\/p>

Next, we correlate the fields of potential interest against the proposed hypotheses and against very specific metrics. Only after this research is complete, can we identify clearly what those interest fields are, what messages need special attention, and identify the now clear advantages or disadvantages to achieving a given defined goal.<\/p>

TYPES OF RESEARCH:<\/strong><\/p>

QUALITATIVE AND QUANTITATIVE RESEARCH<\/strong><\/p>

a) Qualitative research <\/strong><\/p>

When we talk about qualitative research, the most frequently used methods include semi\u2011structured thorough interviews, structured thorough interviews, and focus groups.<\/p>

Where qualitative research is concerned, we need to point out that the received results can never and should never be applied to the entire population. Moreover, this research is usually done on a small number of respondents (8-12 people).<\/p>

The purpose of this research is to gain better insight into the topic we are dealing with, by researching how respondents think and what their perception on a defined topic is. The results of qualitative research help us in choosing the appropriate methodology which will be useful in the quantitative research part that follows.<\/p>

While conducting qualitative research, it is important to create guidelines at the very start (a guide to conducting a thorough interview, or a guide to focus groups). These guidelines are created in such a way that encompasses all our topics of interest, starting at more general questions to the more specific ones.<\/p>

Based on the results of qualitative research, we gain insight into the way the respondents \u2013 i.e. our target audience \u2013 think, and what language they use. This opens further possibilities for defining new potential hypotheses worth exploring through additional research.<\/p>

After processing the results of qualitative research data, a questionnaire for quantitative research is designed, using the proper methodology and form.<\/p>

b) Quantitative research<\/strong><\/p>

In the quantitative research phase a sample is defined based on which data will be collected, in correlation with the targeted population. This sampling may be representative, quota sampling, convenience sampling or purposive sampling, as well as some other sampling types, like probabilistic and non\u2011probabilistic sampling.<\/p>

The appropriate methodology is used when preparing quantitative research, as well as those questions which suit the goal of the research. When data is collected and sampling is done sufficiently, statistical data analysis is the next step.<\/p>

Finally, when statistical processing and analysis of quantitative data is completed, we may confirm or disprove the initial hypotheses set and, furthermore, identify other relevant patterns for making business decisions and strategies<\/strong><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t